Downtown Nampa Revitalization Blueprint

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Downtown Nampa Revitalization Blueprint

• Downtown Nampa Team 2004
• and
• The Hudson Company
• April 19-21, 2004

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High Priority Issuesfor discussion this week

• DEVELOPING FRAMEWORK FOR PLANNING
• Focus of socio-economic analysis
• Assessment of Strengths and Weakness . . .
• . . . . Opportunities and Threats
• Current conditions -- infrastructure
• FORMING STRATEGIC ACTION PLANS
• Evolving strategies
• Downtown boundaries
• Initial first step projects
• ACTION -Team member assignments for coming month

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Developing Framework

• DEVELOPING FRAMEWORK FOR PLANNING
• Focus of socio-economic analysis
• Assessment of Strengths and Weakness . . .
• . . . . Opportunities and Threats
• Current conditions -- infrastructure

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Treasure Valley Business Niches
Star
Eagle
Middleton
Boise
Construction
Caldwell
Garden City
Meridian
Ag Manufacturing Higher Ed
Nampa
Government Retail High Tech Higher Ed Profl
Services Medical Recreation
Retail (Eagle Rd) Medical Profl Services Home
Services Construction
Manufacturing Value-added Ag Retail Higher
Ed Medical Events
Kuna
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Nampa vs Treasure Valley
Comparison of Median Values
Youngest! 28.5 Years Old High of Kids
31 Highest of Seniors 11.2 High of Senior
Households Moderate Household Size 2.77 2nd
Largest Population 2nd Lowest HH Income 34.8k
Eagle is 65k High Households in Poverty 11.6
Eagle 4.8 Highest Housing Vacancy (6.7) Low
Owner-Occupied HHs 69 Eagle 84 High Growth
83 Last Decade
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Consumer Buying PowerIn the Treasure Valley
Source Claritas
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Downtown Can Succeed

• Access from Key Directions
• Rail Transit Corridor of the Future
• Historic Fabric Classic Downtown
• Walkable
• Arterials on Edges
• Interesting Buildings
• Some Retail Depth
• Valuable Role Unify Residents
• Heart, Common Ground

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Current Conditions

• Strengths
• Weaknesses
• Opportunities
• Threats

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Downtown Strengths

• Historic fabric including railroad heritage
• Civic presence including PO Library
• Proximity to NNU
• Pedestrian orientation (generally)
• Streetscape improvements incl. trees
• Infrastructure improvements incl. lighting
• High traffic volume
• Enhanced 11th 16th avenues
• Business development capacity

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Downtown Weaknesses

• Gateways
• Wayfinding pedestrians and traffic
• Downtown visibility
• Downtown management including maintenance
• Connections with markets
• Utilization of Front Street
• Management system for parking
• Design guidelines
• Downtown residential build-out
• Signage guidelines

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Downtown Opportunities

• Defined boundaries and theme (Brand)
• Gateways, visibility and wayfinding
• Market niches and economic development
• Education connections
• Downtown residential and mixed-use development
• Enhanced Downtown Organization
• Expanded Public Market
• Enhanced circulation
• Pedestrians including parks and play
• Traffic including enhanced parking management
• Transit hub planning and development
• Improve relationships with civic services
• Redevelop pivot block integration into downtown
• Design and signage standards
• Façade improvements and maintenance
• Historic preservation including Post Office and
  Library

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Downtown Threats

• Not capturing traffic INTO downtown
• Not managing parking losing customers
• Continued deterioration of RR corridor
• Declining downtown
• Losing Post Office and Library from downtown
• Breakup of Downtown Association

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Where to go from here . . .

• Prior Plans . . .
• Current Thinking . . .
• Evolving Strategies . . .

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Common themes in prior plans . .

• Ends
• Downtown District identity
• Family friendly
• Active
• Connected
• Livable
• Reflects heritage
• Unique retail
• Arts culture
• Entertainment
• Valley transit hub
• Historic district
• Tourism

• Means
• Design standards
• Gateways
• Pedestrian priority
• Mixed uses
• Commercial, cultural, residential
• Greenspaces parks
• Civic services
• Communication
• High technology
• Downtown access parking
• Adequate parking
• Public / private partnerships

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Current thoughts on themesKey word
brainstorming, 3/11

• Busy
• Vibrant
• Clean
• Full
• Friendly
• Trees
• Great place to hang out
• A theme
• Livable
• Accessibility
• Fun
• Walkable
• Helpful
• Wayfinding
• Attitude
• Beautiful
• Appealing streetscape
• Welcome
• Hang out

• Variety of retail
• Amenity
• Full service
• Two way streets
• Activities
• Different things going on
• Colorful with character
• Integrated design (contiguous)
• Unique
• Greenways / greenbelt
• Feel Good and Safe
• Visionary
• Attractive
• Pedestrian friendly
• 18-24 hour community
• Diverse
• Pathway system
• Public transit
• Regional / local

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Current thoughts on Constraintssummary of
comments from leadership and public . . .

• Cost and funding
• Return on investment
• Economic structure market matching
• Balance between public/private
• Planning (blueprint)
• No clear vision or focus of planning
• No implementation program
• Not adequate community buyin
• Insufficient downtown programming / activities
• Restrictive code and zoning
• Lack of collaboration / cooperation
• Traffic management

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Current thoughts on Priorities summary of
comments from leadership and public . . .

• Vision Downtown Blueprint / Icon
• Sense of Place boundaries and districts
• Commitment buy-in
• community-based, well founded
• stakeholder representative, sound business plan
• civic-supported, management and maintenance
• Economically Viable matched marketing
• Programming Enhanced Activity Level
• Planning Zoning, Permitting processes
• Resource Planning strategic priorities
• Strategic Project Planning ROI priorities
• Image management enhanced promotion

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Forming Strategic Action Plans

• FORMING STRATEGIC ACTION PLANS
• Evolving strategies
• Downtown boundaries
• Initial first step projects
• Image
• Stakeholder Connections
• Circulation
• Place Making
• Business Recruitment and Retention

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Evolving Strategies

• Leverage
• Market niches
• Themes
• Heritage
• Prior investment
• Traffic volume
• Action
• Community-based activities
• Downtown-Centric focus
• Civic Service commitment
• Multi-generational, mixed-use

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Market Niches

• Arts Culture
• Education
• Entertainment
• Historic Heritage
• Medical Services
• Tourism
• Unique Specialty Retail
• Value-Added Agriculture

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Key Word themes . . .

• Fun
• Great Place
• Historic
• Integrated
• Livable
• Safe
• Unique
• Vibrant
• Visionary
• Vital
• Walkable
• Welcoming

• Active
• Accessible
• Appealing
• Arts Culture
• Beautiful
• Busy
• Clean
• Colorful
• Connected
• Diverse
• Entertaining
• Friendly

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Downtown Nampa is ??? . . .

• Keys to Vital Downtown ??
• Active
• Arts Culture
• Connected
• Entertaining
• Family friendly
• Historic
• Livable
• Safe
• Welcoming

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Downtown Nampa

• Where is it?
• defining boundaries . . .
• What is it?
• clarifying vision . . .

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Downtowndistrict (s) ?? . . .

• Urban Core
• 1st St. S to 4th St. S
• Nampa Blvd to 16th Ave
• Historic Downtown
• Front to 4th St. S
• 9th Ave to 14th Ave
• Transportation Pivot Block
• Transit Village
• 1st St. S to 5th St. S
• Nampa Blvd to 20th Ave

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Immediate OpportunitiesFeasible base hit
projects

• Circulation
• Defining boundaries
• Improve Wayfinding
• Signage, Gateways, Lighting, Circulation
• Reinstall historic lamp fixtures
• Image
• Adopt Vision Talk of the Town
• Identify downtown market
• Enhance / relocate public market
• Clean up / enhance maintenance program
• Business Retention / Development
• Help Property Owners, eg, UCBC
• Begin development of recruitment packet
• Stakeholder Connections
• Identify all and meet with each

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Future Project Sites

• Circulation
• Place Making

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Wayfinding
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Traffic Calming
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ACTION Team Members

• Team member assignments
• Implementation Strategies
• Initiative homework
• Timing
• Compatibility with evolving Blueprint Plan

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New Team Assignments

• Low / No risk
• Short time frames
• Value added
• Immediate successes
• Inexpensive
• Momentum building . . .

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Blueprint Contents

• Current Conditions Physical, Markets, Local
  Values, Economy
• Detailed Vision Statement ENDS
• Strategies for Revitalization MEANS
• Target Markets
• Organization Team Building
• Business Development
• Improvement to Place
• Historic Preservation
• Overview (Mapping) of Key Projects
• Implementation Plan "Who, What, When, Where,
  How STEPS
• Budget, Opinion of Probable Costs
• Funding Recommendations Potential Resources

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Discussion/Questions