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revolutionary storage solution: collapsible NINJA box

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cardboard boxes. no storage. boxes are: - unstable - take up space - hard to clean ... Cardboard Box. Temperature stable. Waterproof/ Washable. Hideable ... – PowerPoint PPT presentation

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Title: revolutionary storage solution: collapsible NINJA box


1
revolutionary storage solutioncollapsible NINJA
box
2
product collapsible NINJA box
an innovative storage solution that will have a
major impact on the container market with
characteristics such as foldable carryable
concealable that can be used by parents, students
and commuters for everyday use.
presenter george nagata
3
customer pain trunk storage
  • plastic boxes
  • cardboard boxes
  • no storage

4
pain identified
boxes are - unstable - take up space - hard to
clean - non-waterproof is there a better
alternative?
5
inspiration
  • - existing containers
  • - space constraints in Japan
  • - origami (paper folding art)

6
value proposition
for families, students and commuters, the
collapsible NINJA box is a revolutionary
storage solution for everyday use specially
designed but not limited to car trunks, because
it is waterproof, odorproof, foldable, hideable,
and carryable.
7
demonstration
8
environment of use
  • grocery shopping
  • hardware storage
  • picnics lunchboxes
  • special needs

9
features
  • - lightweight
  • - waterproof, odorproof, insulated
  • - collapsible sides and lid with handles
  • - foldable dividers
  • - attaches to trunk lid
  • - snap fasteners / magnet fasteners
  • - easy to clean

10
size and color variations

there would be three sizes and six colors
available, depending on users preferences. lat
er stage design varieties geographic
preferences
11
prototype testing
12
prototype feedback and further refinement
  • obvious opening tab
  • numbering system on boxs flaps to ensure correct
    folding order

difficulty in opening unclear folding
order fun factor
?
?
13
market potential 500 million
2005 sales - 6.3 billion (1.6 billion from
cleaning and organization) recent release - a
collapsible food container that collapses flat to
1 inch
2005 sales - 1.3 billion
privately owned growing company, specifically
catered to the needs of containers 2001 sales -
260 million
14
competition advantages
patent protectable currently, no patent filed
for an origami-like collapsible box
15
sales plan stage 1 - mail order distribution
  • initial promotion through WOM marketing by
    popular
  • youtube guy, ask a ninja, leading users to
    ninjabox.com

16
sales plan stage 2 partnerships / licensing
  • sales margin partnerships or patent licensing
    with
  • major companies

by
by
by
17
sales plan stage 3 and beyond
  • continued innovation through collapsible ninja
    branding
  • collapsible ninja surfboard
  • collapsible ninja suitcase
  • collapsible ninja bed
  • .. one simple concept, hundreds of
    sustainable ideas

18
the collapsible ninja box
revolutionary storage solution
eliminates the agony of trunk storages and
beyond
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