London Benchmarking Model Effective Management of Corporate Philanthropy and Community Involvement i

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London Benchmarking Model Effective Management
of Corporate Philanthropy and Community
Involvement in Practice in Slovakia
Jana Ruická, Pontis Foundation, September 2007
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Basic Information

• developed in 1994
• LBG around the world Australia, France, Czech
  Republic, Canada, Germany, Spain, UK, U.S.
• in UK more then 100 corporations

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LBG in Short

• WHY?
• Why do we contribute? /sense of moral,
  long term interest in fostering community,
  knowledge that CCI can have direct benefits to
  business/

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LBG in Short

• HOW?
• cash, time, in-kind, management costs

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LBG in Short

• WHAT?
• What do we contribute?

• Education
• Health
• Economic
• Development
• Environment
• Art/Culture
• Social Welfare and
• Emergency Relief
• Sport/Leasure
• Time

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LBG in Short

• 4. WHERE?
• geographic structure/regions

Slovakia Region of Bratislava Region of
Nitra Region of Koice Region of Preov
Region of Trnava Region of Trencín Region of
ilina
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LBG in Short
Model goes further by assesing what programmes
achieve THE OUTPUTS
Leverage
Business Benefits
Community Benefits
Impact
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The importance of output measures

• Using an input/output analysis efficiency and
  effectiveness are improved
• Debate is shifted from costs to benefits
• True measure od what is contributed
• It is the outputs and impacts that really matter

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The importance of output measures

• Internal
• business case

• External
• credibility

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Why it is not easy?

• Results may be seen within longer period.

Costly and Time consuming
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What companies say...
It measures that you take a thorough
review of your programmes and therefore is an
effective management tool. The group, has been
invaluabledifferent to any other networking
circle. Justine Bentham, CSR programmes
manager KPMG

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Companies using LBG in SR
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Annual Results
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HOW companies contributed
2006
2005
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WHY companies contributed
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WHY companies contributed
2006
2005
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WHAT companies supported
2005
2006
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Contact
Jana Ruická Program Officer Pontis
Foundation Grösslingová 59, 811 09 Bratislava,
Slovakia Tel./ Fax [phone] / 5710
8125 E-mail jana_at_pontisfoundation.sk URL
www.blf.sk