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BrisIndustry Cluster Program


Cross cluster activities - cluster muster speed meets where key ideas are shared ... 7 staff dedicated to cluster facilitation. eZine to 5000 local businesses ... – PowerPoint PPT presentation

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Title: BrisIndustry Cluster Program

BrisIndustry Cluster Program
  • Signature program of City of Brisbane Economic
    Development Framework for Action 2002-5
  • Identifies Brisbanes key growth industries
  • 15 clusters facilitated over the last three years
  • Some clusters have matured into superclusters eg
  • State/federal funding leveraged
  • Cross cluster activities - cluster muster speed
    meets where key ideas are shared and clusters
    work collaboratively on projects
  • 7 staff dedicated to cluster facilitation
  • eZine to 5000 local businesses

Aviation and Aerospace
  • Operating since 2002 / 46 members
  • Brisbanes general aviation precinct
  • Represents 680 employees, 200mill TO

  • 240 international pilots trained 2003-5 (20mill
    fees only)
  • Capability audit pitched at Boeing, Qantas,
    regional airlines
  • Plan for integrated aviation precinct
    incorporating training facilities, maintenance,
    tour operations, hospitality, accommodation and
    historical museum
  • Cluster acknowledged by State Govt 2.3mill
    invested in general aviation 04/5
  • Towards Sustainability - full time business
    development manager employed - 75k regional

Food Q
  • Started by Council mid 2004 (specialist gourmet
    food producers)
  • Now includes manufacturers, services, hospitality
  • State Govt assistance in exploring export
  • Sub categories - Export Q (sales to Dubai, Guam,
    Hawaii), Cuisine Q (food events), Promo Q (brand
    marketing for Brisbane), Gourmet Q (niche market
    products), Quality Q (food related services)
  • Seafood Industry Supply Chain Investigation -
    acknowledgment of need for seafood precinct on
    Brisbane River
  • Partnership with Rural Producers Training Council
    - from paddock to plate
  • Towards sustainability - fees for services to be
    used to employ full time business development
    manager in 2005

Clinical Trials
  • Set up in early 2004 with Velocity
  • First time Brisbane organisations discussed
    working collaboratively
  • Private and public sector represented
  • Australias first CT directory to be launched in
    June - LM/Premier
  • Towards Sustainability
  • State Govt announced cluster funding for 5m
    (over 4 years)
  • Cluster to become a formal organisation 120
    members with CEO to be announced in June

eNET (ICT industries)
  • ICT super cluster (gt 100 members) operating since
  • Supplies shared services to 5 sub clusters
  • eGames, eLearning, Multimedia, eSecurity sub
    clusters facilitated by Council since 2002
  • Significant international business resulting from
    international trade shows eg minimum of 6 m
    from eGames, 1.2m by eLearning through CeBIT
  • Recognition of cluster value by Council funding
    leveraged through DSDI and DOTARS (Regional
    Partnership) to employ 2.5 management staff
  • Cross cluster activities sets collaborative model
    for other industries (cluster musters, shared
    tenders, collaborative marketing, combined
    training and event partnering)

  • Operating since 2003
  • Represents marine related manufacturers in
    greater Brisbane
  • Clusters key areas of interest have been
    marketing and infrastructure
  • Significant business continues to be generated
    from international trade shows at Fort Lauderdale
    and Monaco
  • Cluster working to overcome key infrastructure
    planning issues
  • lack of boat building skills in available
  • lack of marina facilities on the Brisbane River
    and around Moreton Bay
  • freight access and exit blockages to and from the
    Port of Brisbane

Backpacking Adventure
  • Established in 2002 / 50 members
  • 40m pa industry (approx 2,500 beds - avg room
    rate 21 flow on effects)
  • Implementation of Events Strategy
  • Participation at Interstate International Trade
    Consumer Expos/Roadshows
  • Hosted TNT journalists - March 2005
  • Oz Experience - overnight Brisbane stop
  • Brochure website
  • Consumer Research Report
  • Towards Sustainability
  • Industry fundraising activities, employ a
  • part-time student

Moreton Bay Tourism Leisure Ltd
  • A representative body for the tourism and leisure
  • industries across Moreton Bay and Islands - March
  • 20 members, including Tangalooma Wild Dolphin
  • Resort - largest single operator international
  • Links to Brisbane Backpacker Adventure
  • BCC seed funding 10k, discussions with DSDI
  • GBACC re business grant and funding opportunities
  • 1st meeting May 2005 - briefing session for local
  • industry members and membership drive
  • Partner with Brisbane Marketing and other key
  • stakeholders to grow and increase awareness of
  • Bay and region

Film and TV
  • 170 members
  • Represents industry in SE Qld
  • Towards Sustainability
  • SPAA Fringe 2004 / 05 - Independent filmmaking
  • Focusing on alternative models for film funding
  • Working with Federal / State Govt and industry
    re Full time BDO
  • International focus on getting to markets
    regularly - relationship marketing
  • Promoting locations filming capabilities
  • Longterm infrastructure and educational needs

Other Creative Industries
  • Musexpo 2005 - international music industry
    conference Los Angeles (May)
  • supported by BCC, State Gov, Arts Qld
  • involves 3 Brisbane bands
  • promotes Qld music industry internationally
  • New York Writers Showcase, June 2005 - Rebecca
    Sparrow promoting a group of ten Brisbane writers
  • Fantastic Queensland - speculative fiction
    writers cluster, range of activities including
    writing boot camps, links to publishers and
    Aurealis Awards
  • Australasian Centre for Interactive Design -
    ongoing support, SMS game for backpackers in the
    Valley - a world first? Focused on the
    place/location, not the technology.

  • Innovation Accelerator Project
  • Feasibility study - Queensland Design Centre,
    partnership with DIA and DSDI
  • Sponsoring Four Queensland Design Awards
  • Mapping Study, design industry - QUT CIRAC
  • Linking manufacturing industry to design
  • CBD Master Plan
  • Sustainability
  • Short term and medium term plans for promoting
    exports of design services, exploring links
    between design and major brands, and developing
    an internationally significant design centre

International Education
  • Over 35,000 students studying in Brisbane
  • Total direct expenditure by students gt 1.5mill
  • Cluster activities 2004/5
  • international student welcome day (planned)
  • Study in Brisbane web site (Sept 05)
  • bus and taxi driver orientation training
  • student accommodation forum (TBA)
  • Australian University Games (Sept 05)
  • World Uni Alumni Conference (Sept 06)
  • Australian Education International Expo (April

Success factors
  • Identifying KEY People who are
  • Strategic thinkers informal process of
  • People to take on an operational role
    administrative functions ie minute taking
  • Facilitators planning

Success Factors
  • Face-to-face meetings build trust work out
    synergies/dynamics/friends and competitors
  • Business Benefit seen in growing individual
    cluster businesses
  • Any projects/ joint tendering not seen as
    collusive tendering

Cluster Planning
  • Marketing Plan
  • Business Plan
  • Strategic Plan
  • Priorities and Milestones allocating funds
  • Buy in from all stakeholders/ industry
    associations/ peak bodies
  • Dedicated resource person to drive cluster

Sustainability Options
  • Major sponsor
  • Collaborative tendering/ Project managing
  • Membership fees
  • Sponsorships in-kind and cash
  • Government projects

  • Cluster needs a passionate driver/
    visionary/leader Chair and Business Development
    Officer/ CEO both working together with a common
  • The best projects are those led by people who are
    passionate about their industry or their region
    and developing the region ie Brisbane North
    Development Forum and Wynnum Manly Regional
    Development Partnership (strength in the board

Issues for funding bodies
  • Need, outcomes and sustainability key
    ingredients for success in developing projects
  • Seed funding in the form of partnerships between
    Local, State and Federal Government short term
    funding for long term outcomes
  • Sustainability viewed as a long term outcome
    quantify success over stages

  • A collaborative effort, dependent on lots of
  • A vision and a mission clearly identified and
    strategic plans to match
  • A key driver with high level of passion and
  • Planned and effective activities
  • Access to the market
  • Buy in from major sponsors and Government

  • Alice Langford (Presenter and co-author) Greater
    Brisbane Area Consultative Committee Ph 07-3275
    9970 or
  • Siggy Nowak (apologies and co-author) Brisbane
    City Council, Economic Development Ph 07-3403
    9536 or
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