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FACEBOOK

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... fun with facebook...try out everything and see what works well ... This is a great way to show how the institution cares about their students' FACEBOOK PROBLEMS ... – PowerPoint PPT presentation

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Title: FACEBOOK


1
FACEBOOK
and International Education
2
Presenters
  • Kimberly Gillette, University of Minnesota,
    Crookston
  • Ludmi Herath, Minnesota State University, Mankato
  • Alison Champeaux, College of St. Scholastica
  • Laura Pierce, ISA

3
Agenda
  • Overview of Facebook
  • Using Facebook in International Student
    Recruitment
  • Using Facebook in Advising
  • Using Facebook in Education Abroad

4
Overview
  • What is Facebook?
  • Who is using it?
  • Why is it used?

5
Facebook is…
  • a social networking website
  • social network service focuses on building online
    communities of people who share interests and
    activities, or who are interested in exploring
    the interests and activities of others. Most
    social network services are web based and provide
    a variety of ways for users to interact, such as
    e-mail and instant messaging services

6
Facebook Users
  • more than 110 million active users worldwide
  • Over 55,000 regional, work-related, collegiate,
    and high school networks
  • More than half of Facebook users are outside of
    college
  • The fastest growing demographic is those 25 years
    old and older
  • Maintain 85 percent market share of 4-year U.S.
    universities

7
Why used?
  • Stay connected!
  • Share information
  • Share photos, events, ideas

8
Facebook
  • www.facebook.com

9
International Student Recruitment and Retention
10
WHY FACEBOOK?
  • More popular among College age students all over
    the world
  • Studies shows student recruitment NOT only
    should be traditional methods but also be adapted
    to new technology the students are using this
    era
  • As college student recruiters as well as
    advisers, we must constantly be adapting with new
    methods to attract the students attention.
    Methods used by majority of students.
  • Easy and convenient. One website does it all!!!
    Chatting, blogging, post videos and pictures and
    many more!


11
Why facebook……….
  • Can message students
  • Can send students a birthday greeting, which
    connects to students in an individual level
  • Upload photos and videos of your staff, events to
    increase new interested international students
    attention
  • Connect new/current international students even
    before they arrive on-campus
  • Put a face for the email address. Students feels
    more comfortable talking to a person rather than
    an email address..

12
HOW DO I USE FACEBOOK TO RECRUIT STUDENTS?
  • I provide facebook information in all of my email
    replies. I advertise my institution via facebook.
  • I encourage new International students to join
    facebook
  • I chat with new/current international students
    via facebook regarding their admission status,
    application process, accommodation, arrival,
    orientation and everything pertaining to their
    arrival and adjustment to USA

13
How do I use facebook….
  • Add new groups to my profile and post information
    about the institution (with permission)
  • Browse Educational groups (high schools) and
    provide them with US Education options.
  • Be available to chat with the students on
    facebook and answer their questions
  • Update information, events, calendar , photos,
    videos, staff information and many more…
  • Have fun with facebook…try out everything and see
    what works well with your institution

14
Facebook useful features
Photos
Groups
Pages
Events
Videos
15
Student Testimonials
  • It was easy for me to make friends on campus even
    before coming to campus. Helped me in my
    accommodation, finding roommates, transportation
    and meeting new international students like me
    who was coming to campus the same semester I was
    coming. (Sashindra, Nepal)
  • I was able to find a roommate and also get the
    information I need, for US visa. Students who
    already went for the Visa interview posted sample
    US Visa questions, which helped me to prepare
    (Jayaweera, Sri Lanka)
  • Facebook helps us post events, photos and videos
    and show to new students as well as share with
    current students. This is a great way to show how
    the institution cares about their students

16
Facebook problems
  • Keeping your friends away from your office
    facebook account
  • Is it too much information ?
  • How do we control what gets posted?
  • How do we control the information given by
    current students to new students?
  • Is it too much work? Two email accounts to
    monitor?
  • How do you decide who should be added to your
    friends list?
  • How do you keep a record of the student inquiry
    numbers?

17
Why did I decide to join Facebook?
  • I completed a study for the Division of Student
    Affairs on how we could communicate better with
    students.
  • The study concluded that the college should
    continue to communicate with students with
    traditional methods and add new forms of
    technology into our communication plans.
  • I realized that I needed to find other ways to
    build relationships with students.
  • I therefore joined Facebook two years ago as a
    way to maintain communication and build strong
    relationships with my students in a format with
    which they are familiar.

18
FACEBOOK
and International Student Advising
19
How do I use Facebook?
  • It helps my office to keep connected with
    students who have graduated, or left the extended
    community and to give personal or work updates.
  • I have a sense of how my students are doing
    through status updates.
  • Students share photos of themselves and their
    trips and I get to see the exciting lives they
    have!
  • I let students know if I am back in the office
    from being sick or on vacation.
  • I share filtered personal information about
    myself.

20
How do I use Facebook?
  • I can be a member of my students groups,
    causes and become of member of groups for myself
    (like NAFSA!)
  • If a student is not responding via email I try
    messaging
  • (private) on Facebook.
  • We can send personal greetings
  • (e.g. birthday or get well messages)

21
What value do my students place on me being on
Facebook?
I can get a lot of information about activities
of international students, get to know some
information about Alison, and meet some new
friends, when Alison added me through Facebook.
(Ivy) I'm one of those generation college kids
that did not have Alison on Facebook when I was
an incoming student or a freshman. When she got
her "Facebook profile", I could see her updates
immediately and knew whether she was in her
office or not, saving us the time and the walk
across campus! And I can always throw her a cow
or something if I am in a good mood too!
(Marina) Having Alison on Facebook proved to be
very important to foster a solid and harmonious
relationship with the person that will take care
of us while we are at CSS. Facebook is widely
used by students and having the option of
contacting Alison through Facebook saves a lot of
time, effort and helps me to keep in touch no
matter what. Really nice option, indeed.
(Juan)
22
Concerns with Facebook
  • How much do you post or not mixing friends and
    students on one page.
  • How much do you share about yourself? Political
    and Religious views?
  • Do you ignore the completely inappropriate
    photos, videos and comments that students have on
    Facebook ?
  • You have to treat your students equally
    allowing all students access to your Facebook if
    they ask you to be their friend.
  • It may de-formalize the Student-Advisor
    relationship!

23
ISAs Facebook Page
24
Why use Facebook?
  • The goal in creating this page was to have a site
    where
  • our students could network before going abroad
  • new students could learn about ISA from their
    peers
  • our alumni could share their stories and pictures

25
Statistics
  • The page was created in April 2008 and as of
    October 2008 we have
  • Over 2,050 fans
  • 525 wall posts
  • Over 50 discussion topics

26
Advantages of Facebook
  • Pages geared towards organizations are available
  • Post messages and send updates to all fans
  • Gather insights on usage of the page
  • Students can setup discussion groups on the page
    or separately
  • Fans can post reviews, photos and videos

27
Fan vs. Profile Pages
  • Fan
  • Designed for Organizations
  • Public
  • New fans dont need to be approved
  • Fans profiles remain private
  • Profile
  • Designed for Individuals
  • Private
  • New friends must be approved
  • Friends profile can be viewed

28
Sending Updates
29
Gathering Insights
30
Discussion Groups
31
Fan Postings
32
Ease of Use
  • Facebook pages can easily be created and
    maintained by small SAOs
  • Create a fan page by clicking on Advertising on
    the bottom of any Facebook Page and following the
    instructions
  • Promote individual program locations by creating
    albums
  • Email enrolled students to promote
  • Check regularly and sensor as necessary

33
Post Albums for Program Locations
34
Promoting ISAs Page
  • Automatically generated email goes out every
    Thursday to new enrolled students

35
Monitoring
  • ISA has a Page Manager who monitors page on a
    regular basis
  • The Page Manager can remove comments and pictures
    that questionable, but hasnt had to do much of
    this
  • Examples
  • Students promoting non-ISA housing
  • Pictures of students drinking

36
Questions Comments
  • Question or comments about ISAs Facebook Page?
  • How many SAOs currently have Facebook Pages?
  • Do any of you have advice for offices starting
    Pages?
  • Has anyone had any negative experiences?
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