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Horticulture Scenario- Post National Horticulture Mission

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South Kannada. Kolar. Hassan. Mysore. Bangalore Urban. Tumkur. Koppal. Gadag. Dharwad. North ... Kannada. Mandya. Chamarajnagar. Bangalore Rural. Kodagu ... – PowerPoint PPT presentation

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Title: Horticulture Scenario- Post National Horticulture Mission


1
Horticulture Scenario- Post National
Horticulture Mission
2
Production
3
Demand and Consumption of Horticultural
Commodities
4
Anticipated Growth Rate of Fruit Vegetables
  • Fruits growth rate of 8.0 in production with a
    growth rate in area 4.6
  • Vegetables growth rate of 10.0 in production
    with a growth rate in area of 6.1

5
Strategies to Improve Production and Productivity
  • Promotional as well as commercial production for
    selected crops on cluster basis project-based
    approach
  • Strengthening of infrastructure for production of
    quality planting material
  • Rejuvenation of senile orchards with high
    yielding cultivars
  • Area expansion under potential crops of the
    region in clusters
  • Technological intervention including high density
    planting, INM, IPM, Micro Irrigation,
    fertigation, greenhouse cultivation, etc.
  • New gardens through development of wasteland /
    utilization of bunds / diversification from other
    crops/ inter cropping
  • Farmers HRD through institutional training/farm
    visits

6
Trend in Export of Horticultural Commodities
7
Strategies- to Improve Export promotion
  • Ongoing export promotion programme to be
    strengthened
  • Marketing Intelligence to be streamlined
  • Marketing research to be strengthened
  • Standard development, testing facilities and
    enforcement mechanism required
  • Training of farmers/ entrepreneurs

8
Quality aspects vis-à-vis Exports
  • Increasing health consciousness - demand for
    quality produce
  • International standards being developed by
  • Codex Alimentarius
  • UN/ECE
  • AGMARK Standards
  • Need for popularization of standards among
    growers
  • Infrastructure for quality testing

9
AEZ
Rose Onion Quantity exported 91402.320 mts (1st
2002 to July July 2005) Value 14071.15 lakhs
Gherkins Quantity exported 178106 mts (19th
September 2001 to July 2005) Value 59368.46
lakhs
Flowers Production 42630 tn. Exports Rs. 35
Crore (2004-05)

10
Crop selection under NHM Karnataka example
Products Market Linkages Market Linkages Market Linkages Market Linkages Market Linkages Export Potential Return to Farmer
  Food Parks AEZ Mandis Processing Units Cold Storages   (Rs. / Hectare)
Mango    X    X   ü   ü   ü High   40000
Pomegranate X X ? ? ? High 45000
Grape    X   X   ü   ü   ü High   60000
Banana    X   X   ü   ü    X Medium 35000 
Pineapple X X ? ? X High 40000
Onion X ? ?   ?   X High  25000
Gherkins X ? ? ? ? High 70000
Tomato    X   X   ü   ü   ü Medium   40000
11
Crops and Districts selection under NHM-
Karnataka example
12
Market Linkages Mandi for Horticultural Produce
in Karnataka
APMC Markets
  • Most of the vegetables and fruits in larger
    cities and towns are traded in the central market
    area, usually municipal market.
  • Horticultural produces co-operative marketing
    society ( HOPCOMS Bangalore urban, Bangalore
    rural and Kolar districts. 100 metric tones of
    fruits and vegetables per day.
  • District level 17 District horticultural produce
    co-operative marketing and processing societies
  • Karnataka State Horticultural Co-operative
    Federation (KHF) has been established as State
    Level Apex body
  • Raithara Santhe- Karnataka State Agricultural
    Marketing Board, a State Government organizations
    initiative towards marketing of fruits and
    vegetables
  • Fruit market yard near Bangalore, Department of
    Agriculture Marketing initiative
  • Safal fruit and vegetable auction market- Project
    implemented by the National Dairy Development
    Board, 300 metric tones of fruits and vegetables
    are handled per day

Agricultural Produce Marketing Committee Yards
and Act (APMC) includes the marketing of
horticultural produces, presently there are 39
APMC markets in Karnataka
13
Processing Units- Karnataka
No. of Units 3 Frozen and Dehydrated Vegetables
and Fruits
Gherkins processing
No. of Units 4 Fruit Bars, Gherkins, Tomato
No. of Units 5 Pickles, Jam Fruit pulp
Concentrate
No. of Units 2 Gherkins and processed vegetables
No. of Units 3 Total Capacity 2700 Tn.
Gherkins, pulp, processed veg.
Fruits and Vegetable processing
No. of Units 6 Total Capacity 2840 Tn. Sauce,
Pickles, Mango pulp
Some of the key processing companies are HLL,
Pepsico, MTR, Global Green, Jagdale Ind., Mysore
Foods
14
Sensitive Crops
  • Onion
  • Potato
  • Tomato

15
Case Study- Onion
  • The prices of onion like other horticultural
    commodities fluctuates with production and
    arrivals in the markets.
  • However, prices of onion sometimes deviates from
    the normal trend and keeps increasing with
    increasing arrivals.

16
Month wise Market Arrivals and Prices for Onion
2003
17
Month wise Market Arrivals and Prices for Onion
2004
Month wise Market Arrivals and Prices for Onion
2005
18
Strategies for regulation
  • Regional monitoring of important crops
  • Information on coverage
  • Crop weather situation
  • Estimated production-district/regional/National
  • Market intelligence vis-à-vis international price.

19
Conclusion
  • Current production levels of horticultural crops
    below demand
  • Efforts on to increase production and
    productivity
  • States need to focus on the identified crops in
    cluster
  • Large scale awareness programmes on quality
    standards
  • HRD training to farmers.

20
Thank You
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