How to develop the Built Environment Programme over the next five years

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How to develop the Built Environment Programme
over the next five years
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University Brand and Built Environment Program - 1

• We work within a complex and evolving
  organisation
• To progress the Built Environment Programme
  necessary to work within this wider framework

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Integration of SHU brand values into the Built
Environment Programme
Vision
What SHU wants us to achieve
Positioning
Key messages
Core values
Where we need to be in relation to our
competitors
Offer/promise
Components of the vision
Proposition
What we do and how we express it
Summary of what we are about and how we
communicate it
Integrating promise, values, positioning and
proposition per audience
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Vision What we want to achieve Positioning
Where we want to be in relation to our
competitors Core Values Components of the
visionOur soul Offer / Promises What we do/how
we express it Proposition Summary of what we are
about and how we communicate it Key messages
Integrating promise, values, positioning and
proposition per audience
Vision
Positioning
Core values
Offer/promise
Proposition
Key messages
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Visions and values what we need to achieve

• Forward thinking
• Dynamic teaching/learning (content and delivery)
• Relevant courses
• Excellent facilities
• Applied knowledge
• Supportive
• Successful completion of the course/project
• Fulfilling, happy experience
• Peace of mind
• Build relationships
• Responsive to needs
• Employability
• Well rounded
• Career focus
• Meeting the needs of employers
• Enterprising attitudes

• Vision
• high quality and cutting edge learning experience
• build on existing strengths
• Values
• What makes us special
• Live up to these standards to build and maintain
  our reputation.

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Clarity of values within the Programme

• Fulfilling promises enhances our reputation
• Strong reputation attracts the best
• staff
• students and
• partners (industry, professional bodies)

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Positioning
Theoretical
Transition/knowledge transfer
Academic
Postgraduate Career Development Business
development
Research based Universities
Applied knowledge
Flexible/ open
Inflexible/ prescriptive
Employability
Foundation degrees Accredited CPD Third party
qualifications
Teaching based universities
Profession specific
Career oriented
Applied
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Taking this forwards Managing resources for
business effectiveness
Areas of opportunity UG PG CPD
industry International
Nature of the current business UG PG CPD
industry International

• What resources needed
• Staff
• Time
• Information
• Students
• External Bodies
• Industry

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Information SourcesBuild External Relationships

• AIMS
• Maintain and enhance current levels of
  employability
• Networking with practitioners
• Feeling of 'belonging' and 'loyalty' to the
  Brand
• Reliable and relevant communication
• Potential source of AL's to underpin likely
  ongoing shortages
• BENEFITS
• Low cost, high focus
• Networking underpin CPD need to know future
  needs
• Employability students able to establish alumni
  contacts
• Industrial Experience matching students to
  jobs
• Post Qualification making contacts for our
  students above our competitors

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Information SourcesBuild External Relationships
UG PG CPD

• STRATEGY
• 1. Develop BEP associate membership links
• Facilitation by php. Moderation internal.
• External access and members only areas.
• 2. Business 'breakfasts'
• Meetings face to face between external company
  reps
• Based on the 'Business club' model for
  networking
• Minimal fee to student members
• 3. Dialogue with External Bodies
• Look to widen or enhance accredited program

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Information SourcesBuild External Relationships
International

• STRATEGY
• 1. Use champions to develop further links abroad
• Increase understanding of international
  requirements
• Use feedback from external accrediting bodies
• Consider the development of limited new modules
  to underpin and support these initiatives
• Utilise external contacts to assist in delivery
  and validation
• Look to widen or enhance accredited program

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Maintain and Enhance

• Enhance Current Student Experience
• Efficient and effective feedback
• New ways of assessment (turnitin, assignment
  handler)
• Ensuring our students are CSCS carded
• Develop and Maintain support networks
• Integrate students pre-placement, placement,
  final year, Alumni and Industry contacts
• Supportive of Staff and Students
• In line with SHU visions and values
• Maintain and develop curriculum
• Meeting the needs of employers
• Career focus

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• from SHU presentation
• developing the brand
• https//staff.shu.ac.uk/brand/

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