Innovation and Profit: How OnDemand Computing Can Change Your Business

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Innovation and Profit How On-Demand Computing
Can Change Your Business
Track Executive Insight
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Chris Barbin CEO, Appirio

• Agenda
• Cloud Computing Defined
• Cloud Computing in Your World
• Cloud Computing in Our World

Kevin Weiss CEO, Author Solutions
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Cloud computing defined
Software as a Service Applications
Cloud Computing
On-Demand Platforms (or Platform as a Service)
Infrastructure as Service
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Adoption is a matter of when not if
32
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43
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Source Saugatuck Technology, SaaS Survey
Research 2008 (n418)
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The Cloud is also evolving
SaaS 1.0
SaaS 2.0
Cloud Computing
Wave III 2008-2013 Workflow-Enabled Business
Transformation
Wave I 2001-2006 Cost-Effective Software
Delivery
High
Wave IV 2011-2016 Measured, Monitored, Managed
Business Processes
Wave II 2005-2010 Integrated Business Solutions

• Post-SaaS Adoption
• End-to-End Business Processes
• Integrated w/ Services Anywhere
• Intelligent Hubs Linking Platforms
• Mobile Device- and Sensor-Controllable
• SLAs for Composite Service Offerings
• Dynamically Scalable Infrastructure
• Focus on Optimal Business Process

• Ubiquitous Adoption
• Optimized Business Ecosystems
• IT-Targeted Ecosystems
• SaaS Development Platforms
• Inter-enterprise Collaboration
• IT Utility / SaaS Infrastructure
• Customized, Personalized Workflow
• Focus on Business Transformation

• Mainstream Adoption
• Integrated w/ Business
• SaaS Integration Platforms
• Business Marketplaces and SaaS Ecosystems
• Customization Capability
• Focus on Integration

Adoption

• Early Adoption
• Stand-alone Apps
• Multi-tenancy
• Limited Configurability
• Focus on TCO / rapid deployment

Low
Source Saugatuck Technology 2008
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Enterprise evolution to cloudsourcing
Sophistication Level
1-2 Years
3-5 Years
Today
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The two primary factors driving adoption

• LOWERING COSTS

• INCREASING THE RATE OF INNOVATION

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The benefits of moving to the cloud

• Lower costs
• Eliminates the cost of purchasing servers
• Lowers maintenance costs (no reconfiguring or
  upgrading software/hardware)
• Lowers electricity costs

• Better Innovation
• Enables IT staff to be redeployed to new projects
• Easier to pilot risky projects
• Shorter development cycles for new applications
• Focus less on the infrastructure than the value
  youre building on top

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Appirio Benefits of a serverless enterprise

• Our IT spend is only 1.5 of revenue
• 40 for connectivity solutions (cell phones,
  aircards)
• 33 for hardware (mainly laptops)
• 27 for software
• Able to hire the best and brightest around the
  globe
• 76 of employees work remotely
• Application maintenance costs average 15K
  annually
• No data center and electricity is essentially
  zero
• Our product development cycles measured in weeks

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Running a server-less enterprise
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Accelerating the adoption of on-demand among
companies of all sizes
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Author Solutions
Author Solutions is a world leader in the fastest
growing segment of publishing called independent
publishing. Through its various brands, Author
Solutions enables more authors to self publish,
promote and sell their books than any other
company in the world.

• INDUSTRY Publishing
• EMPLOYEES 400
• GEOGRAPHY Global
• KEY STATS
• Will publish 1 in 17 titles in the U.S. this year
• Has published nearly 100,000 titles
• Counts 60,000 authors as customers

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A brief history of how we got here
Sept 2007 iUniverse acquired
January 2007 ASI formed
Aug 2008 ASI moves into the Cloud
500 Years Ago Gutenberg invents printing press
Sept 2007 Wordclay launched
1998 AuthorHouse founded
Dec 2007 New CEO joins
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New priorities for the business

• Increase the profitability of brands
• Improve visibility into the self-publishing
  process to improve customer service and employee
  productivity
• Create efficiencies to scale the business
• Lower costs
• Create new sources of revenue

Elaine Voci - Author Bridge Builders Ordinary
Women Doing Extraordinary Things
Gary Babb - Author Earth Is Ours Target Earth
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With many IT challenges

• Multiple and often incompatible systems
• Different workflows
• Different e-commerce systems
• Different operation systems
• Different databases
• No central content management system
• Systems that supported core business processes
  were difficult to update and change as the
  business grew

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An ERP system for self publishing
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A new paradigm for developing and implementing
custom systems
3 year implementation
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Web site based, on-line customer portal
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Sales Force Package Purchase Description
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Sales Force Work flow
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A system that now supports our business goals
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Advice for clearing a path to the cloud

• Set the vision up front preferably from the
  very top
• Encourage people to think different and stretch
  and reward them
• Involve business leaders in the process from
  the very beginning
• Others?

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QUESTIONS?

• Thank you!
• Chris Barbin, Appirio
• chris_at_appirio.com
• Kevin Weiss, Author Solutions
• kweiss_at_authorsolutions.com