ERP and Beyond

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ERP and Beyond

• Lecture 10

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CRM Opens Up Vendors are pushing both the use of
enterprise suites and new integration tools as
ways to mesh CRM with other enterprise
applications. By Marc Songini JANUARY 13, 2003

• As customer relationship management (CRM)
  technology has matured, users have begun looking
  for bigger payoffs by enabling better integration
  with other enterprise applications.
• For instance, companies that want to let their
  customers view the status of their orders in real
  time might need to connect their call center or
  e-commerce applications to supply chain or
  manufacturing systems. "
• "Users realize that CRM is central to many
  supply chain functions, such as order tracking
  and management, logistics and service."
• But making those applications talk with one
  another isn't easy. One way to solve this problem
  is to migrate to an integrated enterprise
  application integration (EAI) suite from vendors
  such as SAP AG, Oracle Corp. or PeopleSoft Inc.

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1. Where is ERP Heading?

• Current technology has moved into the extended
  supply chain, making customers and suppliers
  business partners in order to attain success of
  the enterprise.
• Software execution is possible over the internet
  with information flowing to all persons or
  organizations having permission to receive it.
• The reduction in complexity results in lower
  cost, making the technology a more affordable
  commodity to increasing numbers of companies big
  and small.
• Fast implementation with fixed cost of
  implementation will prevail in future technology.
  
• Training requirements will be reduced.
• Companies will find that some level of enterprise
  planning technology will be required to do
  business in the future. Without ERP technology in
  place, a company will find it difficult to remain
  competitive.

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2. Supply Chain Management
Planning
Value-Added Suppliers
Procurement
Third-Party Logistics
Third-Party Service
Engineering Contractors
Manufacturing
Commodity Supplies
Order Fulfillment
Contract Manufacturing
Service and Support
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Enterprise Process Flow
Customers
Suppliers
Manufacturing Process
Order-Fulfillment Process
Delivered Orders
Production Materials
Customer Forecast
Planning Processes
Forecast Requirements
Return Repairs
Order Capture Process
Procurement Process
Purchase Requirements
Customer Orders
Support Processes
Design Requirements
Design Requirements
Settlements
Settlements
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Six Components of the e-Supply Chain

• Supply-chain replenishment utilize real-time
  demand and strategic partner alignment to improve
  customer responsiveness. Make-to-order and
  assemble-to-order manufacturing strategies.
• E-procurement online catalogs, contracts,
  purchase orders, and shipping notices.
• Collaborative planning buyers and sellers
  develop a single forecast of demand and a plan of
  supply to support this demand.
• Collaborative product development use the
  product-design and product-development techniques
  across multiple companies.
• E-logistics support the warehouse and
  transportation management process.
• Supply webs a trade exchange portal.

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Information Flow in Oracle
ERP
Planned orders
Booking data Shipment data Manufacturing forecast
ASCP
Scenarios
Supply plan
CRM
Demand Planning
Sales forecast Sales opportunities Marketing
events
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Oracle Advanced Supply Chain Planning

• Oracle Advanced Supply Chain PlanningTM (ASCP) is
  a comprehensive, Internet-based planning solution
  that decides when and where supplies (for
  example, inventory, purchase orders and work
  orders) should be deployed within an extended
  supply chain. This is the supply planning
  function. Oracle ASCP addresses the following key
  supply planning issues
• How do I plan my supply chain in the least amount
  of time possible?
• How do I minimize the number of plans and
  iterations?
• How do I plan my entire supply chain?
• How do I involve my trading partners?
• How can I access my plan from anywhere?
• How do I keep improving my plans?
• How can I plan all manufacturing methods?

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The key capabilities of Oracle ASCP are

• Holistic Optimization, Planning, and Scheduling.
  Oracle ASCP can plan all supply chain facilities
  simultaneously. Short-term detailed scheduling
  and long-term aggregate planning are supported
  within a single plan.
• Finite Capacity Planning and Scheduling. Oracle
  ASCP generates feasible supply chain plans that
  consider both resource and material constraints.
• Optimization. Users can easily configure Oracle
  ASCP to optimize specific business criteria.
• Global Accessibility.
• Integrated Planning and Execution. Oracle ASCP's
  Advanced Planner Workbench allows planners to
  execute planning recommendations.
• Simulation Capability. Oracle ASCP allows many
  types of changes to supply, demand, plan options,
  and resource profiles to simulate changing
  business conditions.
• Demo http//www.oracle.com/applications/B2B/

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3. Customer Relationship Management

• Getting close to customers
• the first generation CRM automated call centers
• the second generation CRM automated call centers
  with customer information system (CIS)
• the third generation CRM seamless delivery
  positioning, customer self service
• 1-to-1 customization
• network integrated CIS
• Seven Next Generation CRM Scenarios
  (http//www.dc.com/pdf/nextgen_crm.pdf)

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Integrating Customer Information
OracleOrder Management
Customer Information
Shared with
Oracle Projects
Oracle Receivables
Oracle CRM suite
Owned by
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CRM Foundation (http//www.oracle.com/appsnet/prod
ucts/mktg/docs/crm_foundation.html)

• Oracle CRM Foundation 11i provides a single
  centralized repository for all customer
  interactions, across all customer interaction
  channels.
• It consolidates activities from areas such as
  tasks, notes, fulfillment, and territory, which
  are then utilized across Oracle's entire Customer
  Applications product suiteSales, Marketing,
  Service, Call Center, E-Commerce.
• CRM Foundation consists of robust application
  modules and technical components which centralize
  and consolidate business objects and rules across
  the entire enterprise. It overcomes operational
  challenges faced by corporations wishing to
• Deliver business function consistency across the
  enterprise
• Eliminate application integration needs and
  implementation issues
• Provide true one-to-one customer management

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4. Business Intelligence System (BIS) Benefits

• BIS is an Internet-ready, performance management
  system for Oracle applications.
• You can define, monitor, and analyze corporate
  performance in order to make strategic and timely
  decisions.

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• You can receive notifications when purchasing
  performance does not meet predefined targets.
• Notifications can include Web links to related
  reports.

• Managers can respond immediately to BIS
  notifications in order to share information or
  take corrective actions.

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• BIS has an End User Layer (EUL) with business
  areas that translate business view column names
  into industry standard terminology, provide links
  between related data tables, and display the
  item/column business description.

• BIS supports Oracle Applications (OA) security in
  Discoverer by requiring the user to choose an OA
  responsibility when logging in to Discoverer. In
  order to fully utilize the BIS features,
  Discoverer version 3.3 (or later) is mandatory.
  End users and analysts can easily customize or
  create new workbooks using Discoverer User
  Edition in conjunction with the pre-defined
  Business Areas.

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BIS Personal Homepage Overview

• The Personal Homepage (PHP) is a graphical,
  web-based portal that enables you to easily
  access important business Intelligence
  information to help you keep abreast of what is
  actually happening in your organization. For
  example, you may wish to check to see if the
  current Purchase to Sales ratio is in keeping
  with expectations.

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Personal Homepage Overview
Welcome Your Name
Main Menu
My Page
Performance Measure
Customize
Charts Contract Savings
Customize
6000000
Purchase to Sales Ratio 65 Contract Leakage 14
4000000
Navigate
Amount
2000000
Purchasing Intelligence Performance Management
Framework (Full Access) Financials
Intelligence Preferences Operations Intelligence
0
-2000000
Total
Non Contract
Contract
Leakage
Potential Saving (-)
Potential Saving ()
Business Views Catalog Search
Ask Oracle
Search Views
Ask Oracle
Notifications
Customize
Sent Subject
Favorites
Customize
Supplier Performance Contract Savings Purchases
11/MAY/2000 TEST 1 11-MAY-2000
165322 12/MAY/2000 TEST 2 11-MAY-2000
174912 13/MAY/2000 TEST 3 13-MAY-2000
190514
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5. What is Purchasing Intelligence?

• Purchasing Intelligence is compromised of
  predefined analyses, ranging from simple Internet
  reports, to
• robust, transactional table-based
  multidimensional analysis - all designed to help
  you manage by exception, by objective, and by
  fact.

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• Using Oracles Purchasing Intelligence system,
  your company can analyze organizational spending
  and supplier performance against Performance
  Measures (PMs) for cost, quality, and delivery,
  giving procurement professionals the ability to
  work strategically.

PMs
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• Strategic Procurement includes powerful analysis
  capabilities which enable an organization to
  identify significant savings opportunities.
• Top global suppliers
• Suppliers by commodity
• Supplier Performance
• Save money by consolidation?
• Contract leakage analysis
• Need new contracts
• Buyer Performance

Contract Leakage Third Quarter 1997
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• With information at your fingertips, decisions no
  longer need to be made based upon personal
  relationships, manual research, or limited
  organizational perspectives, because cross
  organizational data will now be available without
  exhaustive research.

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6. Business Performance

• This service enhances an organization's
  productivity by enabling employees to manage
  their own training and career development while
  receiving feedback on performance. It also gives
  HR and management a structured approach to
  aligning workforce with an organizations
  business strategy while retaining critical
  talent. Solutions Include
• Learning Management, Development and Training
• Goal Setting and Alignment
• Competencies Management
• Performance Management
• Talent Management and Succession Planning

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e-HR

• We help our clients assess, align, and automate
  their HR processes and management. Using a
  holistic approach, we evaluate an organization's
  ERM strategy, technology and culture. This
  service empowers employees by enabling them to
  manage their own compensation, benefits, and
  feedback. It also gives HR and Management more
  powerful tools to assist, track, and analyze
  employees as they navigate their careers. This
  solution helps clients realize results in the
  form of increased operating margins and
  better-utilized assets. Solutions Include
• Recruiting
• Compensation
• Benefits
• Payroll

• Surveys
• Employee Advocacy
• HR Analytics - People Management
• Survey Management - Gap Analysis

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Overview Oracle HRMS

• Oracle HRMS enables you to enter and track people
  from when they apply for a job to the when they
  leave your enterprise.
• You also need to record information about what
  you employed the people in your enterprise to do.
  Oracle HRMS allows you to enter, maintain, report
  and inquire about all aspects of employment
  information.

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Integrated Business Processes for HR Management
Oracle HRMS
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Entering and Changing Personal Information
Name
Telephone numbers
Person Type
Gender
People Window
Picture record
National Identifier
Address details
Contracts
Dependants, beneficiaries and other contacts
Date of Birth
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Employee Assignment
Employee Relationship
Assignment
People
Workstructures
Pay andbenefits
The assignment is the central concept that
relates to the structures in which an employee
works.
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Employee Development

• In Oracle HRMS, you can record the following
• information
• Attendances at educational establishments
• Work choices, including willingness to travel
  and relocate, preferred working hours, work
  schedule, duration within post and preferred
  work locations

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Employee Development

• In Oracle HRMS, you can record the following
• information
• A competency profile - this is a list of the
  competencies held by a person and their level of
  proficiency in each competence
• Qualifications, including details of individual
  subjects, grades, licenses, status of ongoing
  training and tuition fees

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Competence

• Oracle Human Resources defines the term
  competence as measurable behaviour, specifically
  any measurable behaviour required by an
  organization, job or position that a person may
  demonstrate in the work context

• A competence can be a
• Piece of knowledge
• such as the names of all the rivers in China
• Skill
• such as interpersonal skill, soldering a joint
• Attitude
• such as a proactive approach to work
• Attribute
• such as perfect vision

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Career Management

• Oracle HRMS offers a fully adaptable, proactive
  tool for managing human resources activities in
• Assessments/Appraisals
• Employee Profiling
• Skills Matching
• Career Development and Succession Planning
• Oracle HRMS provides a repository for all of your
  employee and applicant competence and performance
  information.

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Proficiency Levels

• This example illustrates the descriptions,
  proficiency level and behavioral indicators for
  the competence Communication Skills.

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Recruiting and hiring employees are fundamental
components of any business. As a HR professional,
you are concerned with getting your new hires up
and running as quickly and smoothly as possible.
To optimize this process, the systems that
underlie it - HR, Payroll, Purchasing and Finance
- need to be automated and seamlessly integrated.
http//www.oracle.com/applications/human_resources
/index.html?corehr.html
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Employee Relationship Management
http//www.dc.com/obx/pages.php?Nameerm_services
Asset Management Succession Planning Talent
Management Human Resources Analysis
Operating eHR eRecurting eLearning ePerformance eP
lanning
Revenue Business Intelligence Project Management
Knowledge Management Learning Management Systems
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Portal

• Portals help organizations streamline their
  procedures and policies for employees as well as
  automate many complex and frequent interactions.
  Features such as time and attendance tracking,
  benefits, workflow and business/labor
  rules-engines can be consolidated by a portal.
• Knowledge management portals allow universal
  access to an organization's information and
  provide the ability to share and collaborate
  among employees and business units.
• Collaborative portals provide users the
  capability to work together and share workspaces.
  This solution empowers clients to increase
  operating margins and better manage their IT and
  knowledge assets. Solutions Include