The Payne Fund Studies: The Effects of Movies on Children - PowerPoint PPT Presentation

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The Payne Fund Studies: The Effects of Movies on Children

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Funding provided by private foundation, The Payne Fund. 13 specific studies conducted ... Movies and Conduct. Effects found by Herbert Blumer. Used Qualitative ... – PowerPoint PPT presentation

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Title: The Payne Fund Studies: The Effects of Movies on Children


1
Chapter 2
  • The Payne Fund Studies The Effects of Movies on
    Children

2
Overview of Payne Fund Studies
  • Study originally conceptualized by the Motion
    Picture Research Council
  • But government funding unavailable
  • Funding provided by private foundation, The Payne
    Fund
  • 13 specific studies conducted
  • Over 3 year period (1929-1932)

3
Payne Fund Studies What for?
  • Two trends
  • Concern over growing influence of films
  • Especially possible negative influence on
    children.
  • Increasing emphasis on the scientific method as
    a means of investigating social phenomena

4
Two Broad Categories Investigated
  • Audience and Content
  • Effects
  • Acquiring Information
  • Changing Attitudes
  • Stimulationg Emotions
  • Harming Health
  • Eroding Moral Standards
  • Influencing Conduct

5
Media Effects on Social Attitudes
  • Effects found by Peterson Thurstone
  • Effect of Single Pictures
  • Cumulative Effects
  • Persistence of Attitude Change

6
Movies and Conduct
  • Effects found by Herbert Blumer
  • Used Qualitative studies
  • Findings
  • Childhood play
  • Imitation by adolescents
  • Daydreaming Fantasy
  • Emotional Possession
  • Other Emotional Influences
  • Long-Term Influences

7
So what?
  • Were these studies necessary?
  • Any applicability to todays media environment?
  • Innovative research methods
  • Quantitative
  • Qualitative
  • Does the Magic Bullet Theory hold up?

8
Impact on Today?
  • Hints at future theories
  • theories of meaning
  • social learning
  • uses and gratifications
  • They confirmed the worst fears of the critics
  • Are todays critics any different?
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