Amnesty.org redesign

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Amnesty.org redesign

• 22 July 2008

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Amnesty.org redesign

• Phase I of Project IMPACT was undertaken to
• Re-architect and redesign http//amnesty.org
• Replace the existing content management system
• Implement a new constituent relationship
  management system (a centralized member and
  supporter database)

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Amnesty.org redesign

• The redesigned site
• Is available in English, French, Spanish and
  Arabic (and can support additional languages as
  needed)
• Complies with Levels 1 and 2 of the W3C Web
  Content Accessibility Guidelines for people with
  disabilities
• Complies with current data protection law and
  privacy legislation

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Amnesty.org redesign

• The redesigned site
• Has been tested extensively with users
• A user survey was run and responded to by over
  8,000 participants
• "User journeys" workshops were conducted with
  dozens of IS staff and volunteers
• Designs were usability tested with 15 people in
  London and 15 more around the world

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Amnesty.org redesign

• The redesigned site
• Makes website content easy to find reflects the
  current industry standards in information
  architecture and usability
• Recognises the diversity of needs and experiences
  of its users and audiences
• Is integrated with Amnestys new document
  management system, Alfresco

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Amnesty.org redesign

• The redesigned site
• Allows users with no knowledge of HTML to create
  and edit content and provides content management
  tools including
• Content translation and publishing workflow and
  approval processes
• Content syndication via RSS (Really Simple
  Syndication)
• Clean URLs for SEO/SEM (Search Engine
  Optimisation and Search Engine Marketing)

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Amnesty.org redesign

• The redesigned site
• Provides a user registration and account
  self-management system capable of storing
• User profile and preference information (e.g.
  topics of interest, desired method(s) of
  communications)
• User group information

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Amnesty.org redesign

• The redesigned site
• Provides online fundraising and reporting tools
• Provides support for email blasting, list
  management, segmentation and tracking
• Provides support for advocacy tools such as
  online letter writing

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Amnesty.org redesign

• Modules list
• Alfresco allows Amnesty to integrate with
  Alfresco
• Asset allows for easier management of files
• CCK
• CiviCRM
• Locale localisation/translation of the
  front-end
• Path change URLs of nodes
• imagecache
• JS calendar
• Tabs
• i18n
• Actions provides an API for modules to trigger
  and respond to Drupal actions
• Blocks by term lets the user choose a term when
  a given block will show
• Clone module allows users to clone (copy then
  edit) an existing node
• Forward forward this page module
• Global Redirect searches for alias of the
  current URL, 301 redirects if found
• Google Analytics adds javascript tracking code
  to all pages
• Google Search Appliance Integration provides a
  search interface to the googleMini or GSA,
  meta-data generators which will allow for
  advanced search and a class for talking to a
  GoogleMini or GSA

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Amnesty.org redesign

• Questions?
• Email webdevelopment_at_amnesty.org