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Focusing on Our Promise Grant Writing Technical Assistance


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Title: Focusing on Our Promise Grant Writing Technical Assistance

Focusing on Our PromiseGrant Writing Technical
  • Central New York Affiliate

  • Introductions
  • Agenda
  • Komen history and funding opportunities
  • Community profile and RFA guidelines
  • Writing a grant proposalFrom planning to
  • Next Steps.

Workshop Objectives
  • Summarize the promise, history and organization
    of Susan G. Komen for the Cure
  • Identify local funding opportunities
  • Write basic components of a grant proposal.

Komen History
  • Our Story
  • Born in a promise between two sisters -- Nancy
    Brinker to her sister, Susan G. Komen, who died
    from breast cancer at the age of 36 our vow to
    end breast cancer forever has become the promise
    of millions.
  • Our Promise
  • To save lives and end breast cancer forever by
    empowering people, ensuring quality care for all
    and Energizing science to find the cures.

Komen Organization
  • 501(c)3 public charity
  • Headquarters, Dallas, TX
  • Volunteer-driven, grassroots organization
  • More than 100 Affiliates across the United
  • International Affiliates (Germany, Italy, Puerto

Central New York
  • The thirteenth Komen Affiliate to be organized in
    the United States, the Central New York Affiliate
    of the Susan G. Komen Breast Cancer Foundation
    was established in 1991. Since its creation,
    the CNY Affiliate has provided over 3.9 million
    in grant funding for community breast health care
  • Komen for the Cure remains the nations largest
    private provider of funds for breast cancer
    research and community outreach programs.

CNY Service Area
Funding Opportunities
  • Komen Affiliate Grant Programs
  • Breast cancer screening, educational outreach and
    treatment projects for the medically underserved
    and those without access
  • Last year, Komen Affiliates granted more than 65
    million to support these community-based
  • In 2009, the CNY Affiliate granted 404,000 to
    agencies and programs in 17 CNY counties

Our Community
  • Community ProfileThis is a snapshot of the
    community, specifically looking at breast health
    and breast cancer.  The goal of the community
    profile is to gather information for the purpose
    of identifying gaps in services that must be
    addressed to improve breast health among members
    of the community.  It also identifies the
    populations most in need of breast health
    services.  The community profile includes
    demographic information about the people in the
    community, breast cancer statistics, an
    assessment of current services for breast cancer
    screening and treatment in the service area, and
    a survey of the community's beliefs and attitudes
    about breast cancer through interviews with key
  • The community profile is the Affiliates tool for
    identifying "areas for improvement" in the breast
    health/breast cancer arena. It is used to
    identify the gaps between services that are
    currently provided and services that are needed.
    When reviewed annually, it is also used to
    evaluate the impact the local grant programs are
    having on the breast health of the community.
    This profile assists in creating the Central New
    York Affiliates long term plans.

CNY Community Profile
  • General Demographics of the CNY Service Area ?17
    Counties Population 2,434,000
  • ? Overall, 73 of total population lives in 6
    counties Monroe, Oneida, Onondaga, Oswego, St.
    Lawrence, Jefferson
  • ? Women (ages 50) comprise 16 of the total
  • ? On average, 82 of the population has at
    least a high school education

CNY Community Profile
  • Ethnic Demographics of the CNY Service Area
  • ? 88 White
  • ? 8 African American
  • ? 3 Hispanic/Latino
  • ? 1 American Indian/Alaska Native or
    Hawaiian/Pacific IslanderIncome ? Average
    median household income32,366Mortality Rate
    from Breast Cancer ? 27.9/100,00 (slightly lower
    than NYS average)

Prioritization of Gaps/Unmet Needs
  • Programs will be funded in the following areas
  • 1. Breast cancer education
  • 2. Screening and early detection
  • 3. Educational outreach to special populations
  • 4. Screening, Treatment and Education for those
    with disabilities
  • 5. interventions over the spectrum of breast
    health care support programs (i.e. support
    groups, transportation, childcare and other
    programs enabling women to receive necessary
    breast health care

Statement of Unmet Needs/Prioritized Gaps
  • Programs that provide culturally appropriate
    outreach and education initiatives to minority
    populations focusing on breast health care, the
    need for regular screening and the importance of
    early detection
  • Funding for programs that provide breast care
    medical services to the uninsured and
    underinsured women. Komen funds are not available
    for procedures and services reimbursed by current
    state and federally funded programs
  • Funding of targeted, non-duplicative outreach
    programs that focus on increasing screening rates
    from rural areas within the 17-county service
  • Funding of education of the general female/male
    population about breast cancer risk, the need for
    regular screening and the importance of early

  • Applying for a Komen grant

Guidelines Instructions
  • Qualifications the following types of
    organizations are eligible for Komen funding
  • U.S. nonprofit organizations
  • Educational institutions
  • Government agencies, including American Indian
  • US citizenship or residency not required.
  • Restrictions all applicant organizations must
    be able to comply with the following
  • Project is specific to breast health or breast
  • Services are provided in 17-county CNY service
  • Indirect costs, if applicable, should not exceed
    10 of direct costs.
  • Equipment costs may not exceed 30 of the project
    and should be used exclusively on the project
  • Salaries, if requested, are for personnel related
    to this project only
  • Educational materials a variety of educational
    materials are available from the Komen
    Foundation, including some targeted to special
    populations. Before requesting funds to purchase
    materials from other sources or to create new
    materials, review the library of materials
    available from Komen on the Marketplace section
    of our Web site, Komen materials
    should be used in the project whenever possible.
  • Failure to adhere to these guidelines will result
    in delayed processing or refusal of the

Writing a Grant From Planning to Evaluation
  • Planning the Proposal
  • Writing the Abstract
  • Statement of Need
  • Developing the Proposal
  • Writing objectives
  • Methods and administration
  • Evaluation
  • Organizational information
  • Budget and Expenses.

Planning the Proposal
  • Do your homework!
  • Komen is your funding organization mission,
    history, activities, etc.
  • Before you begin . . .
  • Consider how your project fits with the funding
    organizations philosophy and mission
  • Explore opportunities for collaboration with
    others in your community.

Writing the Abstract
  • First impressions are important!
  • The abstract is the reviewers first impression
    of your proposal.
  • It is the umbrella statement of your case and a
    summary of your proposal
  • Be brief!

Statement of Need
  • Be specific use local data when available
  • 3 components
  • Facts and statistics
  • How your program can make a difference
  • Uniqueness of your program why you?

Developing Your Proposal Writing Objectives
  • Why are objectives important?
  • Objectives are
  • Different from the project goal goal is broad
    and abstract objectives are specific
  • Tangible, concrete, measurable and achievable
    within the grant period
  • Definition of project success basis for
    evaluation and method selection.

Developing Your Proposal Writing Objectives
  • Guidelines for writing objectives
  • Focus on target audience, not project
  • State what the audience will do
  • Use a noun and action verbs
  • Provide a specific, measurable target
  • Be realistic.

Developing Your Proposal Methods
  • Methods are specific actions to achieve
  • Answer the questions
  • How? The activities that will take place during
    the project time
  • When? Timeline for project activities
  • Why? Defend your choice of methods why did you
    choose these activities to achieve your
  • This section helps the reviewer visualize the
    implementation of your project.
  • Answers How? When? And Why?
  • Helps reviewer visualize program implementation.
  • Administration
  • Identifies project personnel responsible for
  • Defines delegation of tasks who will carry out
    what tasks?

Developing Your Proposal Program Evaluation
  • Why an evaluation is needed.
  • The importance of a solid project evaluation can
    be expressed in one word accountability. Both
    the funder and your organization are accountable
    for the success of your project. You are
    accountable to the funding organization to prove
    that your project was a good investment, and
    the funding organization is accountable to their
    donors to prove that the donors money is being
    managed wisely. Project evaluation provides a
    concrete product to demonstrate accountability.
  • Evaluation is the comparison of an object of
    interest against a standard of acceptability
    (Green Lewis). In other words, evaluation is
    the process of comparing the implementation and
    outcomes of your project (the object of interest)
    against your objectives (the standard).

Developing Your Proposal Program Evaluation
  • Two types
  • Process evaluation Identifies strengths and
    weaknesses of a program, processes of providing
    services and how outcomes are produced
  • Impact evaluation Compares program results
    against the objectives
  • Include both types!!

Developing Your Proposal Designing an Evaluation
  • A guide that specifies how an evaluation will be
  • Should be described in your grant proposal
  • Design should be based on
  • Program objectives
  • Purpose of the evaluation what are you trying
    to measure
  • Availability of resources
  • Characteristics of your setting and program

Developing Your Proposal Budget and Expenses
  • Projects become reality because the central idea
    is sold, not because the proposal is cheap!
  • Be realistic! Ask for what you need
  • Justify expenses Do they follow with the
  • Use budget forms provided

Developing Your Proposal Organizational
  • This is your statement of strength
  • Brief overview of the history, structure, primary
    activities, audiences and services of your
  • Temptation is to put this first DONT
  • Sell the reviewers on your idea, then prove your
    history of success.

  • This is your last chance your final appeal for
    the project.
  • Here is where you underscore the importance of
    the need for funding to accomplish your

Helpful Hints
  • Read the RFA carefully follow ALL directions
  • Be innovative, passionate, realistic, specific
  • Write clearly use active rather than passive
  • Avoid jargon or acronyms
  • Consider headings to improve readability
  • Check grammar, spelling and typos
  • Ask someone else to review your proposal before

Grant Reviewer Presentation
  • Components of a Strong Grant Proposal

Application Checklist
  • Announcement funding decisions will be made by
    early March project directors will be notified
    in writing.
  • DO NOT contact the Affiliate regarding the status
    of your application before this date!
  • Application components
  • Cover page signature of approving institutional
    personnel, other than project director, is
    required (letter of support from approving
    personnel is acceptable) use attached form.
  • Project description not to exceed 5 typewritten
    pages, font size no smaller than 10-point
  • Financial information not to exceed 3
    typewritten pages use attached budget form.
  • Bio-sketch form should be submitted for project
    director and all personnel listed in budget
    request use attached form.
  • Proof of nonprofit status for applicant
  • Most recent progress or final grant report
    (current or previous grant recipients only).

Application Check List
  • Application deadline and instructions for
    submission Must be postmarked by the deadline
    and sent to the following address Komen CNY,
    5008 Brittonfield Pkwy, Suite 300, E. Syracuse,
    NY 13057
  • Submitted by project director.
  • Required number of copies-10
  • Bound by staples, paper clips or binder clips
    only no spiral bound materials.
  • Inquiries should be directed to Grants
    ChairNotification date Early March

  • May I have an extension on the deadline?
  • No. In order to ensure an equal playing field
    for all grant applicants, no grant proposal will
    be accepted after the stated deadline.
  • The RFA states that the project description
    should not exceed 5 typewritten pages is that
    just a recommendation or is that all we get?
  • Thats all you get. Our grant review panel is
    made up of community experts who volunteer their
    time to evaluate the grant proposals and make a
    funding recommendation to our Affiliate Board of
    Directors. To accommodate their busy schedules
    and keep an eye on the volume of proposals they
    are asked to review, we must limit the number of
    pages in each proposal.
  • What happens if my proposal exceeds page limits,
    budget requirement, etc. or generally does not
    follow the RFA guidelines?
  • All grant proposals received will be reviewed for
    compliance to the RFA guidelines. Any and all
    proposals that do not comply with the guidelines
    (page limits, budget restrictions, etc.) as
    stated in the RFA, will be returned to the
    applicant. Applicants will have 3 business days
    to return the corrected proposal to our office
    otherwise, the proposal will be denied.
  • What happens if I forget to include one of the
    application components?
  • See the previous question/answer.

  • My current program provides screening services
    for both breast and other types of cancer. Am I
    eligible for a Komen grant?
  • Yes, but Komen funding may be requested only for
    the breast cancer portions of your project. No
    funds may be requested for cervical or other
    cancer screenings if the proposal is for a
    combined cancer project.
  • I work for a for-profit hospital, but my project
    provides free services to the medically
    underserved. Can I still apply for a Komen grant?
  • In some cases, yes. Most for-profit hospital
    companies have an associated nonprofit
    foundation. To be eligible for Komen funding,
    your grant proposal must originate from the
    nonprofit foundation, not your for-profit
  • What is proof of nonprofit status?
  • In most cases, nonprofit status can be
    demonstrated by providing a copy of your
    organizations tax determination letter from the
    Internal Revenue Service. This letter states that
    your organization is exempt from federal income
    tax. Government agencies are nonprofit by
    nature, so no tax determination letter is
    required from these organizations.

Next Steps
  • Application Deadline
  • Must be postmarked by midnight of deadline date
  • Overview of Review Process
  • Compliance review Grantee has met all the
    requirements of the RFA
  • Local peer review-The Affiliate grant review
    process is based upon the peer-review formula
    that is used by Komen for the Cure Award and
    Research Grant Program and is recognized by the
    National Cancer Institute (NCI). These are
    reviews that are independent and objective
    evaluations of a proposal by an applicants
  • Review Panel made up of RN, former Komen Board
    Members and others with breast cancer knowledge
  • Board Approval Process Review panel sends
    proposed slate of grantees to the Board for final
  • Notification of Applicants Early March
  • Contracts issued April 1 checks issued when
    contracts are returned (50 of total amount)
  • Additional 50 of funds awarded after 6-month
    Progress Report is received and approved

Other Funding Opportunities
  • In addition to the STEP (Screening, Treatment,
    and Education Programs
  • CRAFT Addresses the need for more funding for
    clinical research at the local level.
  • Purpose increase the capacity of breast cancer
    research in CNY communities so that more women
    can participate in clinical trials

Small Grants
  • Small grants are intended to support some of the
    unexpected costs associated with a project
    (e.g. purchase of educational materials, food
    costs for a presentation, survivor recognition,
    etc.). Small Grants are NOT intended to support
    salary or services for an individual (e.g.
    mammography, ultrasound), development of
    materials, etc.

Small Grant Criteria
  • Specific to breast health/breast cancer
  • Relevant to Komen for the Cures promise to save
    lives and end breast cancer forever by empowering
    people, ensuring quality care for all and
    energizing science to find the cures
  • Funding request is less than 1,000
  • Willingness to acknowledge support of Komen
  • Report financial and progress to Affiliate
  • Allow participation of Affiliate representative
    where appropriate
  • Not for a fund raising activity

Conference Grants
  • Conference Grants are intended to support local
    scientific or educational conferences, symposia
    and meetings, with an emphasis on those that
    enhance the interaction between the advocate,
    healthcare and scientific communities.
  • Only funding requests which meet the following
    criteria will be considered for conference
  • Specific to breast health or to help further the
    body of knowledge related to research, diagnosis,
    treatment, education, and/or other issues related
    to breast cancer
  • Funding request is less than 5,000
  • Acknowledgement of support from Komen Affiliate
    in all printed materials
  • Participation of Affiliate representatives where
  • Complimentary registration for at least two (2)
    Affiliate representatives
  • Display area where appropriate
  • Activity report following conference that
    includes number of participants, evaluation of
    program, and impact of Affiliate sponsorship and

Travel Grant
  • The purpose of this funding opportunity is to
    provide travel assistance to grantees, health
    care professionals and advocates to attend,
    participate in and/or present at meetings,
    conferences, or symposia that would increase the
    community knowledge of breast health and breast
    cancer and facilitate the exchange of ideas and
    communication between the scientific and lay
  • Only funding requests which meet the following
    criteria will be considered for a travel
  • Conference is relevant to breast cancer as
    demonstrated by agenda, etc.
  • Funding request is less than 1,000 domestic (to
    include registration, coach airfare/train/mileage,
    moderate hotel room and taxes only, meals, cab
    fare and tips)
  • Applicant is able to quantify participation and
    benefit to community
  • Applicant must attend majority of conference or
    apply for the continuing education credits offered