ITU-conference

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Building the knowledge economy

• ITU-conference Digital Agenda
• Oslo
• 15 October 2004

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Introducing Knowledgeland

• Independent thinktank based in Amsterdam (1999)
• Mission
• Turn the Netherlands into a strong region in the
  knowledge economy, in a manner that creates both
  economic and social value
• Our strategy
• Vision Build shared vision action-oriented
  innovation strategies
• Action Initiate and support projects that turns
  vision into action
• Learning Create learning networks of innovators
• www.kl.nl

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Questions

• What is the knowledge economy?
• What kind of education do we need?
• What would be my Digital Agenda for education?

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Economy is changing
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A new labor division

• Production work
• Personal services
• Knowledge workers

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Knowledge workers
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Knowledge economy
The basic economic resource the means of
production, to use economists term is no
longer capital, nor land, nor labor. It is and
will be knowledge. (..) Value is now created by
productivity and innovation, both applications of
knowledge to work Peter Drucker (1993)
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Transformation
Agriculture 5.000 bc - 1500
Industry 1500 - 1970
Knowledge 1970 -
Land Food Hand labor Regional
People Services Mass-customization Global
Machines Products Mass production National
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Elements

• Information
• Internet

• Intangibles
• Innovation
• Interdependence

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Intangibles Hard to touch

• Services is largest sector in the economy
• Value of intangible assets is growing
• Creating value through
• Service
• Customisation
• Design
• Marketing

If all people drop their work, only 8 will
hurt their feet Kevin Kelly
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Innovation
2 weeks
6 months
2 months
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It never stops..

• If we bring out an advanced new product, within 3
  to 4 months an improved copy will be ready to
  ship from China to the world market
• Gerard Kleisterlee CEO Philips

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Interdependence a smaller world

• Lower transaction costs
• Transportation
• Travel
• Communication
• Global exchange of products and services
• Internationalisation of production and labor

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Talent

• Keep your tax incentives and highway
  intersections, we will go where the talent is
• Carly Fiorina CEO Hewlett Packard
• The most important asset of your company is
  walking out the door every day
• Mathieu Weggeman Professor Knowledge Management

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The challenge

• Companies are looking for the best talent
• Talent is looking for the best places to work and
  live
• Create the best place with the best talent,
• you will attract the best companies

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Building the Knowledge Economy
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People

• Investing in participation
• Renewing the education system
• Promoting a knowledge society

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Public expenditure on education ( BBP)
Norway 6.1
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Higher education degrees (25-34 yrs)
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People with only lower education
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ST students
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Life long learning ( working pop.)
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Teachers per 1.000 students
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Renewing the education system

• Strategic competencies
• Creativity
• Life long learning

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Strategic competencies
Information
Self organisation
Risk
Interdisciplinarity
Reflection
Interaction
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Creativity

• Capacity to formulate new problems and challenges
  instead of letting others do that for you
• Capacity to apply what you have learned in
  different contexts
• Capacity to recognise learning is taking place
  incrementally and means making mistakes
• Capacity to focus your attention towards
  realising a goal

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Life long learning

•  
• Learning to know
• 2. Learning to do
• 3. Learning to live together
• 4. Learning to be

• General knowledge base
• Capacity to learn and specify your knowledge
  base
• Professional skills
• Capacity to work in different situations
• Social skills
• Capacity to live and work together
• Develop your own identity
• Capacity to act and judge independently

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Innovation vs Uniformity

• We have made systems that make it very hard for
  bad people to be bad,
• but those same systems make it impossible for
  good people to be excellent...

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• What can ICT do in that process?

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History of the internet

• The principle of universal readership
• "if information is available, then any
  (authorized) person should be able to access it
  from anywhere in the world."
• A history of unintentional events in a culture
  of freedom
• hypertext

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Growth beyond expectations
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(R)evolution?

• Over 700 million users worldwide in 15 years
• Already over 100 million broadband users
• Peer to peer network much bigger than internet
• 5 petabytes to 40 terabytes
• Text, sound and image are all being embraced by
  the internet

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Use of content

• Two scenarios for the future

Closed
Open
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Creative Commons
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Digital Agenda

• Developing new methods and new content
• Creating opportunities for independent learning
• Supporting schools to become smarter

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1. New methods and content

• Most ICT investments in infrastructure and
  licenses
• Slow uptake by traditional publishers for new
  content
• Closed model of innovation

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New competencies
Strategic competencies
Basic skills
Access
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Open model of innovation

• Investing in new methods and new content by using
  an open model of innovation
• Make schools innovators, not publishers or Dpt.
• Create new instruments for innovation
• Build systems for sharing public content (CC)
• Stimulate development of open source software

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Some instruments

• Digital Pioneers
• Direct money for small-scale innovations
• Active strategy for roll out of successful
  experiments
• DISC
• Testing and publishing useful Open Source
  software
• National license structure for Creative Commons
• Stimulating specific public content under CC

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2. Independent learning

• School no longer has monopoly on learning
• Digital Playgrounds
• From mass-production to personalised learning
• Weekendschool
• Learning independent from time and place
• Digibeter

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3. Smarter schools

• Need for better IT-systems often ignored
• Opportunities for improving HRM / KM / FM
• Look at process innovations in other sectors

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ERP-systems for schools

• Step 1 Experiment with one school
• Step 2 Test-project with 12 schools
• Step 3 Roll out through the market

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Promoting a knowledge society

• A creative society
• A learning society
• An open society

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Knowledge as water
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Joeri van den Steenhoven

• www.kl.nl
• js_at_kl.nl

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Changes in all domains
Society
Organisational change
Cultural change
Technological change
Politics
Economy
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Traditional enterprise
DD
Fac
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Network enterprise
Management
Design
RD
Marketing
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Network enterprise Internet

• Scalability
• Interactivity
• Management of flexibility
• Branding
• Customisation
• The Internet adds to the network enterprise the
  capacity to evolve organically with innovation,
  production systems and market demand while
  keeping its focus on the ultimate goal of
  business money making
• Manuel Castells

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International knowledge workers
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Cultural change

• Higher educated people
• Rise of Individualism
• More leisure time

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Challenges

• Create opportunities for people to participate in
  the knowledge society
• Its more than information and the internet
• Vision must be more than words

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3 stages of interaction
Communication
Organisation
Information