Marketing NP

1
Marketing NP

• Take your business to the next level!

2
Maximize your marketing dollars and time

• Goal
• You want to delineate the difference between you
  and your competition on such a way that people
  would have to be a fool not to do business with,
  regardless of price!

3

• How are you going to separate your business from
  the competition?
• What if everything you knew or ever learned about
  marketing was wrong?
• Now what?

4

• It is known, that unchanging principles of human
  nature that dictates that people always want to
  make the best buying decision possible.

5
Marketing (your job!)

• Is simply to facilitate the prospects decision
  making process and allow them to feel they are in
  control of their decision based on having enough
  information, enough quantity and quality of
  information
• And it doesnt matter what kind of business you
  are in.

6
What is marketing really suppose to do?

• Remember
• Strategic Marketing what you say and how you say
  it.
• Tactical Marketing the execution of the
  strategic marketing plan.

7

• Almost everyone always thinks you are talking
  Tactical, BUT what you say and how you say it is
  the most important!!!
• You need to make sure you are going to invest
  your with people who know what they are
  talking about!

8
What is the purpose of Marketing?

• 1. To capture the attention of your target
  market.
• 2. To give them the hope that reading or
  listening to your marketing piece will give them
  enough information to FACILITATE their making the
  best decision possible when buying whatever you
  have to sell them..period!

9

• 3. To lower the risk of them taking the next
  step in the buying process so that you can
  further educate the prospect..

10
The results of effective marketing

• Is that it accomplishes these three objectives so
  that it should cause your prospects/patients to
  draw the conclusion that I would have to be a
  fool not to do business with you!

11
The Facilitation Process 2

• The facilitation process do you know that there
  are people out there that want what we have?
• How are you getting that message across?
• What and how are you saying it?

12

• Understand these two things
• We/us we want more new customers/patients and
  attract and obtain more loyal customers/patients.
  Ultimately make more money

13

• They/them Want to feel confident about the
  spent and the decision made was made to their
  best ability. And that they got the best deal
  for price and value and dont have to second
  guess their decision.

14

• Of these two sets of values, the processes and
  principles that govern the matching of these two
  sets of values are the same for every business.

15

• Next, all you have to do is figure out whats
  important to your prospects, educate them as to
  what constitutes the best deal in your industry,
  and then show them quantifiable proof that you
  actually provide that best deal in terms of price
  and value and then be able to communicate that to
  them, and that they will pay attention to,
  believe, and then take action on.

16

• Then, the prospect gets from you what they want,
  not just the best deal in terms of price and
  value, but also the unshakeable confidence that
  they have actually make the bet decision possible.

17

• So, after you have 1 got their attention, 2
  given them decision facilitating information,
  then marketings (you) 3rd job (3) is to give
  them specific, low risk, easy to take action
  steps that further facilitates their ability to
  make a good decision.

18

• You cant cram everything that a person needs to
  know, you cant completely facilitate that
  decision necessary in the confines of an
  advertisement, there needs to be more information
  available..
• Marketing tools