The National Packaging Covenant

1
The National Packaging Covenant

• Welcomes you to
• COVENANT REPORTING
• Written IDAS
• Year 4
• July 2008 June 2009

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Todays Program

• Introduction
• NPC Status Overview
• Industry Data Aggregation System (IDAS)
• Written Report
• Structure
• Product Stewardship
• KPIs
• Code of Practice
• Submission
• Update on progress to NPC Mk 3
• Questions Close

3
The National Packaging Covenant

• Currently 740 signatories
• predominantly companies across the entire supply
  chain, representing
• 90 of the packaging produced in Australia
• estimated 80 of packaged retail brands sold
• total annual turnover gt 140 billion
• AND
• Aust. Govt and all State/Territories (except NT)
• all State LG Assocs (except NT NSW)
• Joint funding arrangements to develop
  sustainable collection reprocessing systems

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National Packaging Covenant
Environmental Protection Heritage Council (EPHC)
National Packaging Covenant Industry
Association (NPCIA)
The National Packaging Covenant Council (NPCC)
State Local Governments
National Packaging Covenant Signatories
The National Packaging Covenant Secretariat
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Participant Status
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Signatories
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Covenant Targets 2010

• 1. Increase the national recycling rate for
  packaging to 65
• Paper Cardboard 70 80
• Glass 50 60
• Steel Cans 60 65
• Aluminium Bev. 70 75
• Plastics 30 35
• 2. Increase the recycling rate for
  non-recyclable packaging to 25
• plastics 4 7, composites, waxed HWS board
• 3. Landfill no increase over 2003 baseline.

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Recycling Rate
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Non-Recyclable ?
Recycling Trend for non-recyclable Plastics
packaging
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Not Recycled
Estimated Packaging Disposed to Landfill
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Thats Equivalent to

• 1.6 million tonnes of CO2 eq saved
• or
• 385,000 cars removed from the roads
• or
• 239,000 households electricity usage saved
• or
• 20,060 Olympic pools of water saved

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Covenant Projects

• To date gt 60 jointly funded projects have been
  approved.
• Total projects value gt 80 million.
• NPC has committed over 23 million.
• Emphasis on C I and public place recycling.
• Majority of results delivered beyond 2010.

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Kerbside Systems
19m
79 Increase
Source Reports to NEPC on implementation of
the National Environment Protection (Used
Packaging Materials) Measure - 2000-01 to 2007-08
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NPC Project Funding

• Recovery of used packaging from C I sector.
• Shopping centres, workplaces, major venues,
  hospitality, institutions, industrial estates.
• Improved systems and infrastructure to increase
  recovery
• Improved recovery from existing household systems
  regional projects preferred.
• Litter reduction or prevention involving
  education, systems, infrastructure and
  enforcement.
• Innovation in bin and/or system design for
  restricted spaces
• Market development and/or processing
  infrastructure for poorly recycled materials

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Household Kerbside System- Increasing Recovery
Covenant Projects

• C I Recycling - National
• Providing SMEs with access to packaging recycling
  facilities
• TPI, Amcor, Veolia, SKM
• Glass Processing Infrastructure
• WA, Qld, NSW, Vic, Tas
• Also developing secondary markets
• Increased Recovery from Households - Vic
• Working towards uniformity in packaging materials
  that are collected at kerbside.
• Development of an education and engagement kit
  for generic use.

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Litter Reduction or Prevention Program
Covenant Projects

• Litter Reduction and Prevention
• State wide program to address roadside litter
  Vic
• Public awareness education campaign - Tas
• Car Park litter awareness and prevention - SA
• Recycling of EPS
• Underway regionally in Barwon and Mildura - Vic
• gt 200 tonnes collected so far
• Away from Home Recycling
• Pubs Clubs (BottleCycler) in Vic, NSW Qld
• Event Venue recycling promotion
  infrastructure Qld
• Westfield Shopping Centres - National

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A diverse range of projects across Australia
diverting used packaging from landfill.
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Your Commitments

• Contribute to Covenant funds
• Prepare submit an Action plan
• Report progress Annually
• IDAS
• Written

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Your Action Plan

• 3 Years duration.
• The best plans are SMART
• Specific
• Measurable
• Achievable
• Relevant
• Time-bound
• Make sure that what is set out in your plan
  enables you to easily report the KPIs in IDAS and
  prepare a written report.
• The more effort that goes into the action plan,
  the easier it will be to report progress.

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Industry Data Aggregation System (IDAS)

• Web based link on NPC home page
• Quick easy system to use
• Improvements have been made each year
• Predominantly quantitative information
• No individual company data reported only
  aggregated totals
• Externally hosted - secure and confidential
• Any data you can report is valuable
• To be completed by 31 October

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IDAS 2009

• System ready from the end of September and new
  passwords have been e-mailed
• As more signatories will have entered 2 years of
  data, some comparative analysis can be done
• Completing IDAS is a core component of Covenant
  reporting
• Written Reports wont be assessed until IDAS has
  been completed

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IDAS TIPS

• Dont leave it until the last minute.
  Anticipate the possibility of computer glitches
  or busy times.
• Print the offline version of IDAS and fill it
  in before going online to minimise errors - it is
  difficult to make changes once you have pressed
  Submit.
• Skip forward or back to save data
• Make sure you Validate Lodge
• If you havent received your password, call
  Jennifer. Watch the Newsletter for any updates.

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Written Report

• Standardised on a reporting period July June.
• To be submitted by 31 October each year.
• Follow the Structure of your action plan
• Is a stand-alone document
• Report of progress against your action plan,
  including
• Product stewardship initiatives
• Implementation of the ECoPP
• Actions against KPIs and data.
• Actual results

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Written Annual Report StructureContext, Content,
Conclude

• Context
• Setting the scene
• Title Page
• Contents
• Company Background
• Executive Summary
• CEO Endorsement
• Covenant Contact Person

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Written Annual Report StructureContext, Content,
Conclude

• Content
• What has been done and what were the results.
• Summary of progress under product stewardship
  actions.
• Summary of ECoPP implementation.
• KPI results with comparisons against previous
  year.
• Performance against your own targets/goals
• Summary of achievements and setbacks in 08-09
• (highs and/or lows)

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Reporting Against Product Stewardship
Results of actions undertaken in any of the
following categories. Were they successful or not?

• Design
• Production
• Distribution
• Disposal
• Research

• Market Development
• Education
• Labelling
• Wholesaling Retailing
• Recycling Reprocessing

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Reporting Against Key Performance Indicators

• For your written report we suggest
• Update any actions against internal NPC KPIs
• Must report publicly against all relevant KPIs -
  except 1A, 1B and 6A
• Summarise results in a table format. Highlight
  main
• achievements in the content
• Include a comparison of data from year to year
• Attach a print out of your IDAS data entry as an
  appendix
• Ensure that you are reporting data in the
  correct units (eg. In tonnes not kgs)

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Reporting on ECoPP Implementation

• KPI 22
• Has the Code been implemented? Yes/ No.
• If yes, how did you implement it and what were
  the results.
• Include examples of packaging evaluations using
  the Code
• new and/or existing
• quantify results wherever possible
• individual case studies

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Written Annual Report StructureContext, Content,
Conclude

• Conclude
• Update of targets/goals in action plan for next
  year.
• New actions going forward.
• What could be done better next time round ?
• Appendices
• IDAS attachment
• procedures/policies
• ECoPP packaging assessments

Check off against the assessment criteria
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Reporting Checklist

• Have you provided a summary of your results at
  the front of the report
• Were the actions in your plan carried out
• What were the results
• Are the relevant KPI results included
• Can you identify any trends
• What impacted on plan implementation or results
• Are any changes likely

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Submission

• If you have commercially sensitive information,
  submit separate confidential and public versions
  of your report.
• Reports submitted must be in one file
• Submit reports via email to
• npc_at_packagingcovenant.org.au
• This goes straight to Jennifers inbox.
• Confirmation of receipt of report will be
  emailed within 10 days.
• All reports are independently assessed against
  the agreed criteria.
• Formal feedback on your report will be provided
  as soon as possible. Be patient as there may be a
  bit of a back log.

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Company Actions

• Reduced weight of PET Liquid Dressing bottle by
  13 saving 52 tonnes pa.
• New design increased pallet utilisation by 21
  with a similar reduction in transport emissions.

Reduced cardboard plastic packaging in pre-paid
starter kits by 73 saving 10 tonnes pa.

• Reduced the gauge of steel food cans by 16
  saving 125 tonnes pa.
• Replaced 1L asceptic pack with a 25 recycled
  content PET bottle.

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Before After
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Company Actions
Introduction of RPCs for fresh produce has
reduced the use of cardboard boxes by more than
25,000 tonnes to date.

Savings of more than 55 tpa through packaging
design (largely plastics) and efficiency savings.

• 95 of all cardboard used is now 100 recycled
  fibre content.
• Lightweighting and packaging changes saving
  6,000 tpa.

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Company Actions

• OMO Small Mighty Laundry Liquid Concentrate
• 32 tpa less cardboard transport packaging
• 82 tpa less plastic packaging
• 62 reduction in transport required
• Packaging per wash reduced 53

• Lipton Ice Tea
• Reduced weight of PET bottles by 11 saving 96
  tpa
• Increased capacity of Multi-serve bottle by 20
• reduced primary packaging per pallet load by 6

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Mid-Term Review

• Comprehensive, independent evaluation of the
  progress of the Covenant against its overarching
  targets.
• Broken down into a series of separate reviews,
  each providing specific information to the
  overall report.
• Provide an insight into what a Mk 3 might look
  like.
• Final report considered by Ministers in November
  08
• In parallel, Ministers have initiated an
  investigation into a national container deposit
  scheme.

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Mid-Term Review

• Its likely all targets will be met by 2010.
• Majority of stakeholders support a continuation
  of the Covenant beyond 2010.
• The benefits of the Covenant go beyond the
  environmental management of packaging.
• Level of participation in the Covenant is
  unprecedented.
• Poor uptake of ECoPP and Buy Recycled
  policies.
• The Environmental Code of Practice should be
  reviewed.
• Overall quality of action plans and reports has
  not improved.

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NPC beyond 2010

• Broader sustainability focus
• greater emphasis on the importance of packaging
  design
• ECoPP replaced by Sustainable Packaging
  Guidelines
• more case studies continuous improvement
  measures
• Continued focus on Away from Home recovery
  Litter
• workplaces, public places etc.
• systems infrastructure
• education, awareness enforcement
• More active product stewardship demonstrated by
  all signatories
• implementation of the new Packaging Guidelines
• more guidance support for signatories
• appropriate procurement processes

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Sustainable Design

• The three pillars of sustainability are
  Environmental, Financial and Social.
• Based on 4 key principles
• Fit for purpose
• Resource efficient
• Made from low impact materials
• Is re-usable or recyclable at the end of its
  useful life
• Design is the first signal of (human)
  intention.
• - William McDonough (Cradle to Cradle)

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Covenant Mk 3

• Simplify the goals, performance indicators and
  targets
• a smaller number of goals
• fewer performance indicators
• More support to be provided to companies
• Action plans, annual reporting and contributions
  to continue
• Improved operating and governance arrangements
• Stronger and more transparent compliance
  measures
• Improved systems for data collection and
  reporting
• A more strategic project funding program

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Covenant Mk 3

• No longer a separate focus on non-recyclables
• NPCC will continue to collect data and report
  recycling rates
• Implementation of SPG documented for
• new packaging
• review of existing packaging
• annual reports to include case studies
• Establishment of on-site packaging recovery
  systems

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Product Stewardship

• Other product stewardship initiatives
• Voluntary dont need Govt. intervention
• Newsprint
• Mobile Phones
• DrumMuster, ChemClear
• Co-Regulatory Industry support critical
• Packaging (NPC)
• Televisions, Computers under development
• Tyres under development
• Timber - ?
• Fully Regulatory
• Used Oil

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From Here

• Sept Covenant Mk 3 to EPH Standing Ctee
• 31 Oct Signatory 2008-09 annual reports due.
• 5 Nov EPHC meeting
• Covenant Mk 3
• National Waste Policy
• Tyres, Computers, Televisions
• Prelim findings of Beverage container Choice
  Modelling survey
• Intra-Government processes
• Regulatory Impact Statement (RIS) ?
• Stakeholder Consultation
• EPHC meeting May/June 2010 final decision

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In Summary

• The National Packaging Covenant
• an innovative and unique National approach
• engages across both the packaging supply chain
  the packaging recovery chain
• is the forerunner of a number of other Product
  Stewardship initiatives
• Packaging industry is contributing directly to
  development of sustainable recovery and recycling
  systems
• is developing a greater focus on sustainability
  - through design
• a key measure within a National Waste Policy

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Further Information
www.packagingcovenant.org.au National
Packaging Covenant Secretariat Level 6, 457 St
Kilda Road, Melbourne, 3004 Ph (03) 9861
2322 Fax [phone] npc_at_packagingcovenant.o
rg.au