Brainstorm Exercise

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Brainstorm Exercise
Dr. Miklos A. Vasarhelyi

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Assemble in Groups

• Make sure that at least one member of the group
  starts with a sheet of each category product,
  market, process,strategy
• Dedicate 8 minutes individually to the first
  sheet trying to generate at least 2 ideas
• Pass the sheet to the next for 4 minutes for
  expansion (repeat 3)
• Groups choose at least 6 items to present

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Why cannot these ideas be implemented?

• Discuss the obstacles for implementation

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Groups present

• choose a group representative that will present
  the 6 ideas and discuss some of the objections