Neural Networks

1
Neural Networks

• Consists of hardware or software that attempts to
  emulate the processing patterns of the biological
  brain
• Network of interconnected processing elements,
  called neurons (over 100 billion neuron brain
  cells!)
• Enables the network to learn from data it
  processes

2
Neural Nets at Internet Search Engine

• To track user behavior and predict what a user
  will be interested in seeing in the future
• - Analyze customer buying patterns
• - Predicts products and services the customer
  will be likely to buy, based on past behavior

3
Data Mining at BOA

• Use neural net technology in data mining software
  to develop more accuracy in marketing
• Data extracted from the data warehouse was
  analyzed by neural netbased data mining software
  to discover hidden patterns

4
Neural Networks vs. ES

• ES
• - Seek to emulate or model a human experts
  way of solving a set of problems
• Neural Network
• - Seek to put intelligence into the hardware
  in the form of a generalized capability to learn