Offering coupons to entice customers to try a product at a discounted price is a

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• Offering coupons to entice customers to try a
  product at a discounted price is a

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• SALES PROMOTION

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A specific group of people you want to reach
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• TARGET MARKET

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• The marketing mix is made of 4 things, what are
  they?

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• PRODUCT
• PLACE
• PRICE
• PROMOTION

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• Whatever people are willing to spend time and
  money watching is called

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• ENTERTAINMENT
• MARKETING

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• The process of developing, promoting, and
  distributing products, good and services to
  satisfy customers needs and wants

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• MARKETING

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• Specific information about people, such as
  income, age, and gender is known as what

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• DEMOGRAPHICS

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Using sports to market products is called
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• SPORT MARKETING

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• The amount customers pay for a product

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• PRICE

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• Includes advertising, personal selling, sales
  promotions, and publicity

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• PROMOTIONAL
• MIX

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• Is what a business offers customers to satisfy
  its needs and wants

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• PRODUCT

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• Locations and methods used to make products
  available to customers

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• PLACE

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• Just Do It, Is It In You, Do the Dew are called

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SLOGANS
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• This is the name of the income that consumers
  have that than can be freely spent

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• DISCRETIONARY
• INCOME

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• The 4 Ps are

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• PRODUCT
• PLACE
• PRICE
• PROMOTION

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• Buying advertising space on a city bus is which
  form of the promotional mix

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• ADVERTISING

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• Writing a press release to a local newspaper is
  what form of the promotional mix?

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• PUBLICITY

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• Helping customers find an item in a store is what
  form of the promotional mix?

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PERSONAL SELLING
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• Any action or communication that encourages a
  consumer to buy a product

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• SALES PROMOTION

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• Any free notice about a product, service, or event

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• PUBLICITY

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• Face to face communication between a seller and a
  customer

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• PERSONAL SELLING

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• Paid communication between the product maker or
  seller and the audience or customer

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• ADVERTISING

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• What are the two goals of promotion?

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• To keep current customers and get new customers

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Publicizing or advertising a product, service or
event with the goal of selling it is known as what
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• PROMOTION

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• Name 4 print media

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• Newspapers, magazine, direct mail, outdoor ads,
  station posters, stadium signage

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• Name two forms of broadcast media

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• RADIO, TV, CABLE TV

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• What are three ways to use direct marketing to
  advertise to consumers?

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• MAIL
• TELEPHONE
• COMPUTER (EMAIL)

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• The ads on websites are called

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• BANNER ADS

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Name 3 types of sales promotions
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• COUPONS, REBATES, SAMPLES, PREMIUMS, CONTESTS,
  SWEEPSTAKES, GIVEAWAY ITEMS

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• What are the three ways that an ad agency can
  generate publicity?

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• PRESS RELEASES
• FREE MEDIA COVERAGE
• WORD OF MOUTH

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• A name, word, symbol, or design that identifies
  an organization and its product that is easily
  recognizable is called a

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• BRAND

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• Approval or support of a product or idea, usually
  by a celebrity is called

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• ENDORSEMENT

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• All activities associated with the sale,
  distribution, and promotion of an event is called

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• EVENT MARKETING

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• A Promotion of a company in association with a
  property is called

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SPONSORSHIP
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• When creating an advertisement, name 3 strategies
  to make the ad appealing to customers.

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• Slogans, music, celebrities, mascots,
  animation/cartoon characters, humor, scaling,
  bandwagon, sex appeal, repetition, jingles

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• A lack of basic necessities such as food,
  clothing, or shelter

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• NEEDS

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• A promotional plan that combines selling,
  advertising, public relations, and the use of
  different media to reach the target market.

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• ADVERTISING
• CAMPAIGN

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• A Newsworthy article that provides the basic
  information to answer questions such as who,
  what, where, when and why

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• PRESS RELEASE

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• Helping customers find an item in a store is what
  form of the promotional mix?

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PERSONAL SELLING
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• Promotion is
• Another word for target marketing
• The exchange of a product or service for another
  item of equal value
• Information about a product, service, or event

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• C

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• What are the 3 keys to radio advertising?

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• SLOGANS
• JINGLES
• REPETITION

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• Use the 4 Ps to sell a product
• Create a 30 second TV commercial for the product
  Use 3 strategies