OPPORTUNITIES

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OPPORTUNITIES BEST WAYS OF CO-OPERATION WITH
TURKISH ENTERPRISES Dilek Emil UDINE-March
2006
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Companies and Brand Names
DYO Boya Fabrikalari A.S., DYO Matbaa
Mürekkepleri, DYO Sentetik Selüloz Boya ve
Vernik, KEMIPEX Joint Stock Co., DYO-Balkan Srl

• Paint Business

Food Business
PINAR SÜT, PINAR ET, PINAR SU, PINAR ANADOLU
Gida, MARMARA SU, PINAR FOODS, ÇAMLI Yem ve
Besicilik, ÇAMLI Damizlik, YBP YASAR Birlesik
Paz.
Tissue Business
VIKING Kagit ve Selüloz
Trading Services
ALTIN YUNUS Çesme, BATI SIGORTA, BINTUR TURIZM,
DESA-OTAK, DESA ENERJI, YABIM, YADEX, YASAR DIS
TICARET
Foundations
Selçuk Yasar Spor ve Egitim Vakfi, YASAR Egitim
ve Kültür Vakfi, YASAR Emekli ve Yardim Sandigi
Vakfi
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AGENDA

• COUNTRY OVERVIEW
• WHY TURKEY MAKES
• BUSINESS SENSE
• KEY GROWTH SECTORS
• ALIGNMENT WITH THE EU
• FOOD SAFETY , VETERINARY,
• PYTOSANITARY POLICY
• IMPORT EXPORT
• SOME ITALIAN COMPANIES

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COUNTRY OVERVIEW
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COUNTRY OVERVIEW Cont.

• Understanding the market, growth opportunities
  implications
• Turkey borders 8 countries both the EU, Middle
  East Central Asian Republics
• Second largest member of NATO
• In the Middle East and Central European region,
  Turkey is one of the largest countries in terms
  of population and economy
• Customs Union with the EU since 1996
• Anticipated to have largest population in Europe
  by 2014

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COUNTRY OVERVIEW Cont.

• Turkey is one of the largest economies both in
  terms of population and potential for growth in
  the Middle East / Central European region
• 12 million people hold 55 of GDP
• 50 under age of 25!
• Labor force 24.4 million
• Population growth 1.5 pa
• Unemployment 11.4
• Urban population 69
• Literacy rate over 86.5

A growing market of opportunity
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Why Turkey Makes Business Sense
STABLE GOVERNMENT
STRONGER ECONOMY

• Stable Government

PROSPECTIVE EU MEMBER
GROWING CONSUMER MARKET
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Why Turkey Makes Business Sense Cont.

• KEY FINDINGS
• Urbanization rate is increasing. In 1990, 34 of
  population lived in urban areas in 2000 this
  ratio reached 48
• Better economy has improved income levels,
  especially in the 3 major cities e.g.. Istanbul,
  Ankara Izmir

• Stable Government

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KEY GROWTH SECTORS

• Stable Government

• Education Training
• Automotive
• Food and Beverages Processing Sector
• ICT
• Telecommunication
• Healthcare medical

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• The Food Beverages Processing Sector inTurkey
• Most modern
• Suppliers and producers of varying status and
  size
• Dramatic change in food manufacture and retaling
• Demand conditions-positive
• Factor conditions-strong but unutilized

Current Situation
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• The Food Beverages Processing Sector inTurkey
  Cont.
• Over 30.000 firms
• 260.000 people
• The share of food sector in manufacturing 18-20
  percent
• Capacity utilization... 70 percent

Current Situation
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• The Food Beverages Processing Sector inTurkey
  Cont.
• Milling industry products...65 percent
• Fruits vegetables...12 percent
• Dairy products...11 percent
• Olive oil other vegetable oils...3.5 percent
• Meat products and poultry...1 percent
• Sugar chocolate confectionery...3 percent

Current Situation
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.

• ALIGNMENT WITH THE EU FOOD SAFETY , VETERINARY,
  PYTOSANITARY POLICY
• General Foodstuffs Policy ( Limited Progress )
• Labelling, Presentation,and Advertising,
  Additives and Purity Criteria and Extraction
  Solvents ( Mostly in line with acquis)
• Food Supplements (Transposition has not started
  yet)
• Food for Particular Nutritional Uses ( The
  legislation has been harmonised)
• Hygiene and Official Control (Not fully in line
  with the EU acquis)
• GMO (Transposition has not started yet)
• Mineral Waters ( Fully in line with the EU acquis)

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.

• ALIGNMENT WITH THE EU FOOD SAFETY , VETERINARY,
  PYTOSANITARY POLICY..Cont
• Veterinary Policy and Financing of Veterinary
  Inspection (No framework law)
• Public Health Protection (No major progress)
• Common Measures including Zoonoses (Considerable
  improvement in legislative harmonisation)
• Plant Health ( No allignment)
• Plant Hygiene (Fully alligned)
• Animal Nutrition (Fully alligned)

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.

• IMPORTATION of AGRICULTURAL PRODUCTS
• Import Regime
• No Special Import Regulations
• Sanitary and Phyto Sanitary Controls
• No Import Licence

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.

• EXPORTATION of AGRICULTURAL PRODUCTS
• No special export regulation
• Export funds
• No export licence

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.

• SOME ITALIAN COMPANIES in FOOD SECTOR in TURKEY
• Barilla Alimentare- Filiz Gida
• Perfetti Spa- Perfetti Gida
• Bruno Emillio Leone- Elit Gida
• Pucinelli Spa- Elmatas

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Investment Advisory Council for Turkey
Inaugural Meeting March 15, 2004
Second Meeting April 29, 2005
Members from Italy

• Fiat S.p.A. / Mr. Paolo Monferin
• Indesit Company / Mr. Marco Milani
• Pirelli S.p.A Telecom Italia S.p.A. / Mr.
  Tronchetti Provera
• Unicredit / Mr. Alessandro Profumo

• Fiat S.p.A. / Mr. Giuseppe Morchio
• Merloni Elettrodomestici SpA / Mr. Andrea
  Guerra
• Pirelli S.p.A Telecom Italia S.p.A. / Mr.
  Tronchetti Provera

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THANK YOU...dilekemil_at_yasar.com.tr