SPONSORSHIP 101 - PowerPoint PPT Presentation

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Title:

SPONSORSHIP 101

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Create the event budget. Media Sponsors. Pricing. Selling the Packages. Sponsor database ... Tips. Sell more inexpensive sponsorships at the $500 level ... – PowerPoint PPT presentation

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Title: SPONSORSHIP 101


1
SPONSORSHIP 101
  • Selling Sponsorships in a Down Economy

2
Creating the Packages
  • Create the event budget
  • Media Sponsors
  • Pricing

3
Selling the Packages
  • Sponsor database
  • Research, research, research
  • Natural sponsors
  • Geographic sponsors

4
Tips
  • Sell more inexpensive sponsorships at the 500
    level
  • Work more trades wherever possible to reduce real
    costs

5
Post Event Report
  • Collect all press releases, clips, ads,
    invitations, programs, radio and television
    affidavits, web site information and put this in
    a book
  • Send the book to your sponsors with a thank you
    letter
  • A good post event report is the best guarantee
    for renewing sponsorships
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