Work Package 4: Business plan (exploitation of Velo.Info)

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Work Package 4 Business plan (exploitation of
Velo.Info)
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Participating partners

• Goudappel Coffeng BV
• Maarten van Bemmelen, Marc Stemerding
• Master Plan BV
• Pascal van den Noort

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Objective of WP4

• Continue VeloInfo after April 1st, 2004
• independent
• incorporated into other organization
• Determine stakeholders, shareholders
• Assess costs and benefits, willingness to pay
• Marketing instruments (WP3)

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Target groups (stakeholders)
Cities
Experts
The industry
Cyclists
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Objectives of VeloInfo

• To stimulate urban cycling through urban planning
  and transport planning

• Stimulate cities to implement planning for
  cycling
• Stimulate cities to seek the right expertise
• Stimulate communication between cities

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Velo.Info needs Cities
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Experts need Velo.Info
Velo.Info needs Cities
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Experts need Velo.Info
Velo.Info needs Cities
The industry profits by Velo.Info
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Experts need Velo.Info
Velo.Info needs Cities
The industry profits by Velo.Info
Cyclists will profit
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Objectives of Velo.Info

• Maximum range
• Maximum accessibility

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Who benefits?

• Cities
• find knowledge and experts
• Experts
• market information
• find clients and knowledge
• The industry
• more cycling, more sales (cycles, parts)
• construction
• Cyclists and citizens
• congestion relief, clean air, health, fuel
  economy

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Who pays?

• Cities
• free access
• ready-made products
• consultancy
• Experts
• subscription fee
• commission
• The industry
• sponsorship
• advertising

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Cost elements

• Start-up EC
• office costs and technical infrastructure
• personnel
• administration
• help desk and maintenance
• management
• promotion
• First estimation of minimal annual budget
• 200,000

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Points for discussion

• Fee for market information
• Fee for being a certified consultant
• Commission on assignments through velo.info
• Advertising and other forms of sponsoring

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Fee for market information

• Consultants pay a small fee for market
  information
• Which info is interesting?
• Would you be willing to pay?
• How many European consultants would subscribe if
  the annual fee is 5000 Euro?

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Fee for certified consultants

• Consultants pay for being on a list of
  recommended cycling consultants by velo.info. A
  company description will be made available on the
  website
• Would consultant companies be interested in this?
• What could be the price?

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Commission on assignments

• A possible business model is that velo.info will
  become an intermediary organisation that charges
  commission on assignment that consultant get
  through the web.site
• Is this feasible?
• Will it be acceptable for consultants?

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Advertising and sponsoring

• Would you be interested in advertising on the
  velo.info website?
• What other kind of sponsoring would be possible?