Example: COCA COLA

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Example COCA COLA

• Coca Cola view sport as a way of gaining access
  to their customers.
• Wimbledon tennis championships any drink that a
  performer has must be in a Coca Cola
  glass/bottle/cup regardless of what they are
  actually drinking!
• Eat Sleep Drink Football --? advertising thats
  successful in Brazil.
• Choose personalities with clean cut, wholesome
  images such as Alan Shearer, Les Ferdinand and
  Ryan Giggs.
• The Olympics in Atlanta Promised to provide
  benefits to the area hosting the event. Atlanta
  was almost rebuilt by Coca Cola including roads,
  homes, hotels and parks just so they would be the
  major sponsor.

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Types of Media

• Newspapers
• The tabloids (The Sun, The Mirror) have large
  sections devoted to sport, but focus on
  particular sports. They use large words and big
  pictures
• The broadsheets (The Guardian, The Times) tend to
  cover and analyse sport in more depth and offer
  a greater variety of sports.

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Radio

• Tend to be unbiased sports reporting without any
  influence of sponsors or advertising.
• Relatively cheap to use.

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Television
Various channels cover a wide range of
sports. Help to make stars. Raised
performers incomes.

• Has adapted some sports in order to make them
  more exciting and watchable. Eg. Wimbledon,
  Rugby League, 20/20 cricket.
• Popular channels still discriminate against
  women in sport between 0.5 - 6 of total
  sports coverage is based on womens sport.

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Can you list the positive and negative
effects of?Sponsorship to the performer and
also benefits to the sponsor?(worksheet)?Media
to the performer?
NEGATIVE EFFECTS
POSITIVE EFFECTS
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Promotion in the Media

• Informative
• Keeps an accurate record of sports results.
• Helps us to reflect on what has happened.
• Match of the day.
• Educative.
• Documentary programmes to increase understanding.
• Discussing current issues related to sport.
• Awareness of minority sports.
• Historical topics and international developments.
• Blood, sweat and glory.

• Entertaining.
• Intended to be an attractive, enjoyable pastime.
• Supports popular events.
• Offers an emotional appeal (exciting,
  thrilling,).
• Makes stars of performers.
• WWF.
• Advertising.
• Sponsorship.