China: Market Opportunity

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China Market Opportunity
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Alexander GlosChina Market Opportunity

• i2i Media Beijing Ltd.
• Beijing, China
• Florida Travel Conference
• August 7, 2006

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i2i Beijing?

• Consultancy
• Focused on International Travel Industry In China
• Outbound Specialty
• Visit Florida
• Texas Tourism
• Dallas Ft. Worth
• Utah
• Los Angeles
• San Francisco

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China Outbound Travel News
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i2i What We Do

• Branding
• Direct Sales
• China Market Representation Office Facilities
• Research
• Reporting
• Road shows
• Sales Events
• Strategic Consulting
• Telemarketing
• Trade Consumer Show Organization

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The Question Most People Are Asking

• How Can I Capture Just A Piece Of this Market?
• How To Do It?
• How To Profit?
• How To Prepare?

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Delve Deeper Into The Market

• Who Are The Chinese Traveler?
• How To Attract Them?
• Who Are The Real Buyers?
• What You Need To Know To Be China Successful?

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Who Is The Chinese Tourist?

• Pleasure Travelers
• Young
• Career Driven
• Female
• Growing Older More Affluent

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Shift To Leisure Travel24 to 83 in 10 Years
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What They Like To Do

• Sightseeing
• Shopping
• Entertainment
• Things They Cant Do At Home

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What They Like To Do .
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Female Younger
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Chinese Travel Peaks During The Golden Weeks
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Individual Vs. Group Travel By Destination
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They Stay Longer
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Spending Allocation
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Real Shopping Spend
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What They Buy
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Credit Card Usage Jumps
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How To Capture The Market?

• Non-Independent Entry
• JV, Coalition
• Representative - Liaison Entry
• Through Agency or Contractor
• Independent Entry
• Your Own Shop
• Foreign Wholesale Entry
• Work With Wholesalers To Deliver Your Product

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Understand The Challenges!!!!!

• China Knows Nothing About You!
• Ill Never Get A Visa
• Its a Really Really Long Way To Go
• Is There Chinese Food Receptives?

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Go Back To The Basics!

• Think like it is 1945 all over again!
• Spell it out!
• B E A C H
• D I S N E Y
• F U N
• 99.9 Can Not Find You On A Map! Include a Map

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Multi Track Approach

• Trade
• Consumer
• Press
• Government

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Sell Sell Sell !

• Sell Your Destination
• Advertise
• Soft Articles
• Trade Shows
• Travel Missions
• Web Sites
• Newsletters
• Fam Trips
• Why?

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Localize Your Sales
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Localize Your Communication
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Build Your Network!

• Master Consolidators
• Drive the Market to Them
• Liaison With Them Your Receptives
• Prime the Market For Your Destination

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Who Are These Trade Buyers?

• 800 Licensed Outbound Agents
• On-line Agents
• Corporate Travel Buyers
• MICE
• Government

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What Do They Want?

• To Make Money!
• Be Prepared With Packages
• Receptives
• Airlines Partners
• Promotion Plans
• Support in Country!!!

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Get Your Destination Ready!

• Receptives!!!! KEY!
• Hoteliers
• Restaurants
• Destinations
• Educate Your Members - Partners

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ADS The Avalanche

• ADS Will Happen
• When It Happens You Will Either Be Ready or YOU
  WILL BE TOAST!
• Get Ready Now!

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Alexander Glosaglos_at_i2i-m.com

• i2i Media Beijing Ltd.
• Beijing, China
• www.i2i-m.com