Look who

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Look whos talking now
Leaving the comfort and (relative) freedom of the
modern University to take on the traditional did
I have it easy before?!
Alison Wildish Head of Web Services, University
of Bath iwmw2008
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Head of Web Services 2000-2007 New
University Vocational Forward
thinking Centralised Inc. web team Strong
commitment to marketing Emphasis on brand
visual identity
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BUZZ
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But were a serious Uni
Shes got it easy
I wish we could do some of that
Ok for some
Tried that
No resources
Interesting
Management wouldnt allow it
Cool
Different for us
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Head of Web Services 2008 Traditional
University Research-led Conservative De-central
ised Exc. web team Devolved marketing Emphasis
on quality research output
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How different
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The Edge Hill website
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The Bath website
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Multiple sites by multiple areas No over-arching
editorial control No (central) control over
navigation Opt in approach to visual identity

Duplication Incorrect content Lack of
identity Poor end-user experience
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How can you manage if you dont manage?
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Edge Hill
Bath

• De-centralised
• Lack of editorial control
• No branding
• Inconsistent visual identity
• Lots of e-Administration
• No common view to the web

• Centralised
• Editorial control
• Strong branding
• Strong visual identity
• Little e-Administration
• Common view to the web

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WARNING
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http//www.flickr.com/photos/89544908_at_N00/36225564
0/sizes/o/
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Why?
Why?
Why?
Why?
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http//www.flickr.com/photos/pfurlong/279083615/
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Step 1 Communicate
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Step 2 Go to the top
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http//www.flickr.com/photos/winkydo/1318110600/si
zes/l/
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http//www.flickr.com/photos/winkydo/1318107256/si
zes/l/
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More
Step 3 Communication
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Step 4 Manage
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• Re-shaping team
• Refined approaches to support
• Emphasis on development and marketing/comms
• Web Designer
• Working with externals to develop online
  identity

New
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http//www.flickr.com/photos/victornuno/389409283/
sizes/l/
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NB Blatanty copied from the matt week idea by
Carsonified - http//www.carsonified.com/matt
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Nothing has changed
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Marketing
Communications
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Recruitment
Maximising research
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Student / Staff channels Personalised /
customised In liaison with Students Union
News system Extended to inc. dept info
eProspectus One core record Tags, XCRI
Publications Linked with existing systems Used to
create profile pages Searchable via different
routes
http//www.flickr.com/photos/cafemama/708639264/si
zes/l/
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http//www.flickr.com/photos/cafemama/
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Did I have it easy before?
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Catholic?!
http//www.flickr.com/photos/trevino/311007609/siz
es/l/
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http//www.flickr.com/photos/sambou/2611998145/
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Thanks for listening
a.wildish_at_bath.ac.uk