Standards in SoC Design Ian R. Mackintosh President OCP-IP, VSIA BoD, VP Sonics (December 8th 2004)

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Standards in SoC DesignIan R.
MackintoshPresident OCP-IP, VSIA BoD, VP
Sonics(December 8th 2004)
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Industry Development Model
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Industry Growth
Available Market as Function of Corporate Strategy
TAM
Infrastructure
Whole
Corporate Strategy
Value Added
Native
Time
Source Mackintosh Model
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Generalized Deployment of Standards
Internal/Corporate Industry/Collective
Awareness Quick Slow
Education Speedy Slow
Call to Action Quick Slow
Definition Rapid Slow
Development Speedy Quick
Deployment Rapid Gradual
Infrastructure Ad Hoc Broad-based
In-house Adoption Good Better
Industry Adoption None Best
Business Growth Corporate Industry-wide
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What is Infrastructure for a Standard?

• Compliance certification
• Verification tools
• Documentation
• Guidelines and datasheets
• Roadmap vision
• Working group development
• Evolving Standard, support
• and tools available

• Training
• Standard
• Tools services
• Community communications
• Technical support
• Value proposition
• Compliant products

Infrastructureall presented through Marketing
Comms
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Why is Infrastructure essential ?

• Sell/educate potential users
• Ease and motivate adoption
• Secure conformance
• Reduce risk of derivatives (individual and
  damaging regional)
• Defeat alternatives
• Increase value of own Standard
• Raise bar on competition

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Standards in SoC DesignIan R.
MackintoshPresident OCP-IP, VSIA BoD, VP Sonics
(December 8th 2004)