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REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM General Directorate of Promotion

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Title: REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM General Directorate of Promotion


1
REPUBLIC OF TURKEY MINISTRY OF CULTURE AND
TOURISMGeneral Directorate of Promotion
August-2009
2
Tourism Trends and the Reflections of the Global
Economic Crisis on Tourism
3
Tourism Trends
  • Cheap airway transport is getting stronger.
  • The importance of internet in deciding on travel
    destinations and making reservations is on the
    rise.
  • 41 of 308 million travelers (123 million people)
    who have access to the internet decide on their
    destinations and buy holidays online.
  • Those who decide on their destinations online but
    make reservations in a different way are 81
    million people. (27)

4
Tourism Trends
  • It is predicted that culture tourism will have
    grown much bigger than international tourism by
    2020.
  • Special interest destinations are slowly
    replacing mass tourism.
  • Tourists take environmental, cultural, ethnic and
    historical characteristics of the destinations
    more into consideration.
  • Responsible tourism, a tourism trend in which
    tourists become a part of local life and respect
    for the people and environment of the country
    they travel, is improving.

5
Tourism Trends
  • A higher number of consumers show cultural
    activities among their top five reasons to
    travel.
  • As a result of global warming, there will be
    climate change and tourism will be affected.
  • As Europes population is getting older, tourism
    types like health tourism and ecotourism is
    gaining importance.
  • Youth tourism has an ever-increasing importance
    in world tourism market. It is predicted that 20
    of tourism movements will be due to youth
    tourism.

6
The New Tourist
  • sees internet as the prior source of getting
    information and making reservations before taking
    decision,
  • prefers low-cost airline companies,
  • makes his/her own organization,
  • travels more but for shorter term,
  • makes his/her decision later than usual,

7
The New Tourist
  • has a higher brand awareness,
  • is always in interaction with his/her
    surroundings for the best decision,
  • does not prefer package tours but special
    interest destinations,
  • is more sensitive to the environment,
  • wonders different cultures and activities.

8
  • The Reflections of the Global Economic Crisis on
    World Tourism
  • Increase in travels to closer destinations and
    domestic travels,
  • Decrease in visiting friends and relatives and
    repeating trips,
  • More decrease in business travels than holiday
    and leisure travels,
  • Decrease in overnight stays and expenditure,
  • Exchange rates are also important in choosing the
    destination,

9
  • The Reflections of the Global Economic Crisis on
    World Tourism
  • Stronger cooperation is needed amongst all actors
    of tourism,
  • Local organizations are gaining importance,
  • Product-planning is important,
  • More interest in faith and culture tourism,
  • Growth in camping and youth tourism,
  • Increase in the number of environment-friendly
    hotels.

10
Situation in the World
Figures for the First Four Months of
2009 World -8 Europe -10 Turkey -0,
5 WTTCs Predictions for the end of
2009 Turkey 1, 3 Spain -4,
9 Greece -1, 8 Italy -5, 5 Egypt -2,
8 It is expected that the world average growth
in tourism in 2009 will be between -4 and
-6. Source World Tourism Organization
(UNWTO)
11
Situation in Rival Countries
  • Spain
  • According to Spain Statistics Bureau, the number
    of tourists visiting Spain has fallen by 11, 8
    between January and May in 2009.
  • Greece
  • It is expected that the number of tourists
    visiting Greece will decrease by nearly 3 million
    in 2009 and this figure will be between 7 and
    11 at the end of the year.
  • It has been declared that reservations have
    decreased by 30 so far in 2009.

12
  • Turkeys Advantages
  • in Crisis Period
  • Advantage in price quality balance
  • Appreciation of euro and other currencies and
    Turkeys being out of euro-region
  • Broadening market range
  • Experience on all-inclusive system
  • Product potential for all income groups

13
TARGET COUNTRIESBRIEF MARKET REPORTS
14
GERMANY
15
GERMANY
Tourist Profile
16
Turkey in German Market -2009
17
RUSSIA
18
Tourist Profile
RUSSIA
19
Turkey in Russian Market -2009
20
GREAT BRITAIN
21
Tourist Profile
GREAT BRITAIN
22
Turkey in British Market -2009
23
HOLLAND
24
Tourist Profile
HOLLAND
25
Turkey in Dutch Market -2009
26
FRANCE
27
Tourist Profile
FRANCE
28
Turkey in French Market -2009
29
U.S.A
30
U.S.A
Tourist Profile
31
Turkey in American Market -2009
32
UKRAINE
33
Tourist Profile
UKRAINE
34
Turkey in Ukrainean Market -2009
35
ITALY
36
Tourist Profile
ITALY
37
Turkey in Italian Market -2009
38
BELGIUM
39
Tourist Profile
BELGIUM
40
Turkey in Belgian Market -2009
41
AUSTRIA
42
Tourist Profile
AUSTRIA
43
Turkey in Austrian Market -2009
44
SWITZERLAND
45
Tourist Profile
SWITZERLAND
46
Turkey in Swiss Market -2009
47
POLAND
48
Tourist Profile
POLAND
49
Turkey in Polish Market -2009
50
DENMARK
51
Tourist Profile
DENMARK
52
Turkey in Danish Market -2009
53
FINLAND
54
Tourist Profile
FINLAND
55
Turkey in Finnish Market -2009
56
SWEDEN
57
Tourist Profile
SWEDEN
58
Turkey in Swedish Market -2009
59
NORWAY
60
Tourist Profile
NORWAY
61
Turkey in Norwegian Market -2009
62
SPAIN
63
Tourist Profile
SPAIN
64
Turkey in Spanish Market -2009
65
MACEDONIA
66
Tourist Profile
MACEDONIA
67
Turkey in Macedonian Market -2009
68
JAPAN
69
Tourist Profile
JAPAN
70
Turkey in Japanese Market -2009
71
S.KOREA
72
Tourist Profile
S.KOREA
73
Turkey in S.Korean Market -2009
74
CHINA
75
CHINA
Tourist Profile
76
Turkey in Chinese Market -2009
77
INDIA
78
MALAYSIA
79
Tourist Profile
MALAYSIA
80
Turkey in Malaysian Market -2009
81
AZERBAIJAN
82
Tourist Profile
AZERBAIJAN
83
Turkey in Azerbaijani Market -2009
84
KAZAKHSTAN
85
Tourist Profile
KAZAKHSTAN
86
Turkey in Kazakhstan -2009
87
UZBEKISTAN
88
Tourist Profile
UZBEKISTAN
89
Turkey in Uzbekistan -2009
90
TURKMENISTAN
91
Tourist Profile
TURKMENISTAN
92
Turkey in Turkoman Market -2009
93
IRAN
94
IRAN
Tourist Profile
95
Turkey in Iranian Market -2009
96
ISRAEL
97
Tourist Profile
ISRAEL
98
Turkey in Israel Market -2009
99
SYRIA
100
Tourist Profile
SYRIA
101
Turkey in Syrian Market -2009
102
U.A.E
103
EGYPT
104
Tourist Profile
EGYPT
105
Turkey in Egyptian Market -2009
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