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Product management naturally incorporates
empathy, psychology, and thinking outside the box
in pursuit of the best design for products. But
how often do you apply those same skills to your
relationships with people in your companyBy
breaking the art of stakeholder management into
simple lessons and frameworks, this practical
book shows product managers how to manage the
crucial relationships that will help you make an
impact and advance your career. You'll learn how
to build trusting relationships with
stakeholders, optimize your communication for
different audiences, get buy-in for your ideas
and roadmaps, and have stakeholders appreciate it
when you say no.You'll learn how toBuild and
maintain trust with your stakeholdersMap your
organization and identify the real power
playersEstablish roles and build an extended team
that works well togetherCommunicate in a way that
speaks to the needs and goals of different
stakeholdersGet buy-in on your ideas and
roadmapMake stakeholders appreciate and support
you when you say quotnoquotSustain buy-in over
timeManage difficult stakeholders and
personalities