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Plan. Develop. Produce. Sell. Retail is hard, but
it doesn8217tneed to be. This book is your go-to
guide to launching your dream product or
collection of products on retail shelves. With
real-life launch examples, swipe files and
worksheets, you8217llhave everything you need to
bring your product vision to life. And once you
know this formula, you can do it repeatedly. Tina
Wells is a renowned thought leader in the retail
and marketing industry. She is the founder and
CEO of Wellspring Studio, a consultancy dedicated
to empowering underrepresented founders, from
concept to product launch. Before Wellspring,
Wells honed her skills for five years, developing
and introducing products and brands exclusively
at Target stores. She is the author of over 20
books, including the series The Zee Files, Honest
June, and the Stitch Clique, as well as the
Elevation Approach book and workbook. In 2021,
Wells was inducted into the American
Advertising Foundation8217sHall of Achievement.