Pragmatic Pricing on PC Security Software is Making Internet Safer in India

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Pragmatic Pricing on PC Security Software is
Making Internet Safer in India
Yash Kumar Writes for search-marketing.in,
provides information on Digital marketing in
india to improve Digital marketing strategies.
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• Many new and sophisticated threats are spreading
  fast online that can infect your computer. IBM
  calls the Internet as Wild West. Risks have
  increased exponentially. According to its X-Force
  2009 Mid-Year Trend and Risk Report, the problem
  is no longer limited to virus or malicious
  domains or suspicious websites. There has been
  increase in the presence of malicious content on
  trusted sites, including popular search engines,
  blogs, bulletin boards, personal web sites,
  mainstream news sites and online magazines.
• However, the pricing trends are changing in India
  as some new PC security software companies like
  Kaspersky and old horse Norton offering PC
  security suites at reasonable prices.
• The following is a brief description about these
  Internet security suites-
• Kaspersky Internet Security 2010Kaspersky
  provides more than what you expect from a
  security suite for the price you pay. Some of its
  salient features are
• It has a unique safe run mode for potential
  threatening applications or websites
• It gives full picture on programs installed on
  your system through
• It warns you about infected or unsafe websites
• It has a secure virtual keyboard to protect from
  identity theft

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• Kaspersky priced this security suit at just
  Rs.350. A PC user who buys his PC at around
  Rs.20,000 should not hesitate to buy this
  software to get protected from Internet threats.
  This is very cheap compared to its MRP in USA i.e
  Rs.2746 ( 59.95).
• Norton Internet Security 2010Norton is the best
  overall security suite available in the market.
  It is even better than Kaspersky and is a bit
  expensive. Some of its major features are
• It provides up-to-the minute protection by
  updating every 5 to 15 minutes
• It filters unwanted email
• It blocks phishing websites and also
  authenticates trusted sites
• It prevents hackers from spying and stealing the
  information as you type
• Norton Internet Security 2010 is priced at
  Rs.950. This is very cheap compared to its MRP in
  USA i.e around Rs.1557 (33.99).
• Bit DefenderIf you are looking just for an
  anti-virus consider Bit Defender anti-virus
  2009, which costs only Rs.200 and is reasonably
  good.

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In order to protect yourself from these threats
online, you also need to have original OS. But,
the pricing of the OS is too high to purchase a
genuine copy. The price of the Windows genuine OS
software almost equals to a branded LCD monitor.
In India, a majority of the PC buyers buy
assembled systems rather than branded systems.
They then get pirated OS and software without
much hassle since many local technicians take
care of this part. Pragmatic pricing of
Operating Systems Needed for Safer Internet in
IndiaThough the GDP and PPP in India are far
less than US, there is not much difference in the
prices of the PC software. The concept of PPP is
to equalize the purchasing power of two
currencies. For example, the price for a normal
hair cut in India costs around Rs.40 but the same
thing in U.S costs around 8, nearly Rs.366.
This shows that we can get a lot better items at
low cost in India. But PPP is not working with
some companies like Microsoft in India. The
professional version of Windows 7 is available
for Rs.12,116 (264.49) in US, and the same in
India costs around Rs.7,900 in the local market.
It should be somewhere around Rs.1,500 if
adjusted according to PPP.
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To buy a genuine operating system it costs nearly
Rs.8,000 for a typical PC buyer. This is the
reason why many home users in India opt for
pirated versions and become vulnerable to
attacks. Though most of the PC users in India
know the dire consequences of pirated software,
many of them are unable to use the genuine
versions as they are over priced. However, the
above-mentioned PC security software companies
are providing the best Internet security software
in their class at a reasonable price. Kaspersky
Internet Security 2010 costs around Rs.2746 in
US, but it is available just for Rs.350 in India.
Norton Internet Security 2010 costs around
Rs.1557 in US, which costs only Rs.950 in India.
The pragmatic pricing of these brands is
appreciable. These kinds of initiatives encourage
at least the new generation users to buy genuine
software. Industry leaders like Microsoft should
do a lot of rethinking on their pricing in India.
After all, this is just to make Internet safer to
browse.
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About Search-marketing Search-marketing.in
website is a useful resource which caters to
micro businesses on developments in digital
marketing in India. It provides information on
digital marketing strategies and helps Indian
micro businesses to establish strong online
presence and to leverage the Internet for
business performance and growth.
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