Your Google Shopping Ads are about to be boosted PowerPoint PPT Presentation

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Title: Your Google Shopping Ads are about to be boosted


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Your Google Shopping Ads are about to be boosted
Our Premium CSS solution will offer your Shopping
Ads four times the benefits of a conventional
Google CSS.
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Our Premium CSS solution quadruples the benefits
of the Google CSS program for your Google
Shopping campaigns
Up to 25 increase of the effective CPCs Up to
3 additional free Google Shopping
traffic Exclusive Google resources for better
campaign optimization Extra Google support in
case of problems
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Benefit conventional CSS
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Additional benefits Premium CSS
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Using a CSS grants up to 25 CPC boost on
Shopping Ads
Google Shopping Europe (GSE) is the default CSS
for all merchants. It keeps an estimated 20 of
all CPCs. 1 - 20 0.80
By using our Premium CSS, you prevent up to 20
deductions of your CPCs. This corresponds to a
25 boost of your effective CPCs. 0.80 25
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CSSs can increase your ad budget by thousand of
Euros monthly
When the CSS program was launched, GSE stated
that it keeps a share of all CPCs. A/B tests of
several providers showed, that the share is 20.
An interview with the Google Mastermind behind
the CSS program confirmed that 20 is the right
ballpark figure.
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The CPC fee of Google Shopping Europe is an
established fact
https//support.google.com/merchants/answer/7558
973?hlen
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The impact of the CSS CPC boost are proven by
several case studies published by Google
Neckermann Tested existing shopping campaigns
against identical campaigns in a CSS setup ?
CSS campaigns contribute 75 of the clicks 70
of the conversion values ? CSS campaigns have
double the impressions, 32 more conversions and
40 higher CTRs Link to CSS Case Study on Google
website
heine Tested incremental switch of the existing
shopping campaigns to a CSS ? 15 better
ROAS ? 500 higher ad visibility ? 200 more
conversions Link to CSS Case Study on Google
website
Topps Tiles Tested complete switch of the
existing shopping campaigns to a CSS ? 57 more
clicks ? 16 lower average CPC Link to CSS Case
Study on Google website
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Get up to 3 additional free traffic to your
products
Premium CSS with Free Clicks Booster
Conventional CSS without Free Clicks Booster
Up to 3 of clicks in Shopping ads go on the "by
CSS" link at the bottom of the ad. These clicks
are free and link to our CSS site. Our unique
solution ensures that only our customers'
products are shown here. Our CSS site serves as
an extension of our customers' online shops and
captures all of the free traffic!
Conventional CSSs show hundreds of other
merchants and sponsored products on their price
comparison site. Since this is their revenue
model, no other CSS offers this feature. For
larger CSSs its even impossible from a technical
perspective. Most of "your" free traffic goes
to your competitors if you choose a third-party
CSS.
The free traffic, generated by clicks on the by
CSS link, is usually lost to competitors. Now it
leads to your products!
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You enable us to further optimize your Shopping
campaigns
Your CSS provider has access to valuable data
about your Shopping ads products. We can use
this data to optimize your campaigns and quickly
see if something is wrong. Make sure to not put
this data in the hands of an external CSS
provider who will certainly not use it to improve
your shopping campaigns.
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Count on additional Google support when it matters
Unfortunately, CSS related problems can always
occur in Merchant Centers and Google Ads
accounts. When this happens, we rely on the
Google CSS support. But only the CSS provider has
access. By using our Premium CSS, you make us
your CSS provider. And empower us to solve all
issues for you immediately.
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Signing up to our Premium CSS is fast secure
Switching your Merchant Center to our Premium CSS
only takes seconds. There are no interruptions,
downtimes or required changes on existing
campaigns or accounts. Make sure to sign up to
our Premium CSS today and boost your Shopping Ads!
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