[PDF] Attention Factory: The Story of TikTok and China's ByteDance

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Attention Factory The Story of TikTok and
China's ByteDance
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8220anessential read82218211TechCrunchIn
2012, TikTok8217sparent company ByteDance was
just a handful of geeks working out of a scrappy
four-bedroom apartment in Beijing. Today, it is
the world8217sfastest-growing tech behemoth
worth in excess of 100 billion, unrecognizable
from its humble beginnings.Thousands of articles
have
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been written about TikTok and its Chinese parent
company ByteDance, but no one has told the
complete story. Until now. Brennan8217sbook
documents for the first time the ascendancy and
missteps of a company that has forever changed
the way we think about China and Chinese
technology.A creative blend of storytelling and
analysis, interwoven with captivating anecdotes
of TikTok, rare photos of ByteDance8217soriginal
team, incisive analysis and telling
infographics, 8220Atention Factory8221is an
essential read for those looking to understand
how ideas in the American and Chinese internet
worlds collided, coincided and converged
throughout the past decade.Why was ByteDance, a
Chinese company, the one to build TikTok?Exactly
who is Zhang Yiming, the company8217smysterious
founder?Which little known growth hacks did
ByteDance use in their rise to the top?Does
TikTok herald a new era of Chinese companies
challenging Silicon Valley?How does the
legendary TikTok algorithm work?Discover how
recommendation engines, content operations, and
good old China-style growth hacking hold the key
to this company8217ssuccess.Brennan draws upon
interviews with current and former employees and
competitors, together with extensive research in
both Chinese and English. The book8217ssources
number in the multiple hundreds, forging a
sweeping narrative packed with original insight
and analysis that simply cannot be found
elsewhere.Get the inside story on TikTok now.
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Bestselling
Attention Factory The Story of TikTok and
China's ByteDance
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