[read] Politicking and Emergent Media: US Presidential Elections of the 1890s

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and EMERGENT
MEDIA
US Presidential Elections of the 1890s
CHARLES
MUSSER
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BESTSELLER
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Politicking and Emergent Media US Presidential
Elections of the 1890s
Sinopsis
Presidential campaigns of the twenty-first
century were not the first to mobilize an array
of new media forms in efforts to gain electoral
victory. In Politicking and Emergent Media,
distinguished historian Charles Mussernbsploos
at four US presidential campaigns during the
long 1890s (18888211190) as Republicans and
Democrats deployed a variety of media forms to
promote their candidates and platforms. New
York8212th crucial swing state as well as the
home of Wall Street, Tammany Hall, and prominent
media industries8212beame the site of intense
struggle as candidates argued over trade issues,
currency standards, and a new overseas empire.
If the city8217sleading daily newspapers were
mostly Democratic as the decade began,
Republicans eagerly exploited alternative media
opportunities. Using the stereopticon (a
modernized magic lantern), they developed the
first campaign documentaries. Soon they were
exploiting motion pictures, the phonograph, and
telephone in surprising and often successful
ways. Brimming with rich historical details,
Musser8217sremarkable tale reveals the
political forces driving the emergence of modern
media.
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Politicking and Emergent Media US Presidential
Elections of the 1890s
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Politicking and Emergent Media US Presidential
Elections of the 1890s