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AN ARTICLE ON SEARCH ENGINE OPTIMIZATION SEO
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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• An important role of SEO is to make top rank to
  the website on Search Engine. It helps for
  optimizing the website by improving the
  visibility on SERPs. The websites ranking is
  higher on the Search Engine, which results in
  increasing the traffic and users on the website.
  It eventually leads to more clicks by the users
  as well as conversion of the customers.
• Google, Yahoo, Bing, Baidu, and Yandex are the
  top 5 Search Engines across the world. In
  addition to these, Ask.com, Duckduckgo, and
  Ecosia are the other Search Engines. These Search
  Engines are software programs, basically designed
  for searching useful information on the internet.
  It allows the users to enter a query to get the
  appropriate results by way of website pages,
  images, videos, and whatever contents are
  required by them.
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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• In Search Engine, Crawlers, commonly referred to
  as Spiders or BOTs, are used to browse the
  website. The crawlers very important role is to
  search and scan the website pages and after that
  to index and store them in the Search Engine
  Database Centre. Quality content is the most
  important factor, which is used in the website
  for its ranking. Search engines work by crawling,
  indexing, and ranking web pages/websites to
  provide users with relevant search results. Three
  processes, which are showing that how a search
  engine works
• Crawling A process, in which, the search engine
  discovers and scans web pages/websites on the
  internet. In this process, the Crawler is
  collecting the information from web
  pages/websites. Crawler followed links from one
  page to another.
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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• Indexing A process, in which, the Crawler
  organizes and stores the data and information of
  a website/web page in a search engine database
  center. It allows search engines to search
  speedily the relevant information when a website
  user searches the query. Once this process is
  over, its contents are analyzed and indexed.
• Ranking The main object of ranking is to give
  user with relevant and useful information for
  their search queries. Quality of content is also
  an important ranking factor of a web page for a
  website.
• There are two types of SEOs, as detailed below
• White Hat SEO It follows all the ethical and
  legal rules and regulations, which helps to rank
  the website/webpage at the top of the Search
  Engine.
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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• Black Hat SEO It acts as illegal as well as
  unethical practices, which are used to increase
  website traffic and search engine ranking within
  a short period. They used to go with the
  following
• Cloaking Its a technique, which is used to
  operate Search Engine ranking on top. It also
  provides different content to the users of a
  search engine. It is called unethical and against
  the guidelines of search engines. It also detects
  and penalizes websites/web pages. Penalties may
  be attracted by reducing the ranking and
  extraction from the search engine index.
• Keyword Stuffing Its a technique, in which
  unnecessarily use of specific keywords and
  repeated often after each sentence of the
  content. This practice is used widely in the
  primary days of SEO but now it is considered as
  Spenny unethical.
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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• Copied Contents Its a technique of copying
  contents from another website/webpage without
  obtaining permission and using it on ones
  website when a website/webpage copies contents
  from another website/webpage it can be to
  duplicate content issues, where the search engine
  has difficulty to identify that which version of
  the content is original. This can result in both
  websites being penalized in search ranking.
• Content Hiding It's a technique that involves
  manipulating the visibility of content on a
  website/webpage to search engines and users, this
  practice goes against the guidelines set by
  search engines like Google and affects its
  ranking.
• Sneaky URL Redirection It is one of the most
  common techniques. They can pretend to both i.e.
  users and search engines by directing them to
  different websites/webpages than expected, which
  results in a negative user experience, damages
  the websites quality of trust, and penalties
  from search engines.
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  in/

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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• Website It is a collection of many webpages,
  which are digitally filed those are written using
  HTML (Hypertext Mark of Language). The website is
  also a Domain i.e. the name of the Company e.g.
  xyz.com. Websites are suffixed by country
  extensions, viz. (dot) .in .au .uk .edu .org
  .gov .com .co.in. To make the website available
  to every person in the world, it must be stored
  or hosted on a computer, connected to the
  internet. Such computers are known as web servers
  the website also contains some additional
  documents and files such as images, videos, etc.
• Hosting of a Website It is the server that
  allows an individual or an organization to make
  their websites accessible on the internet. It
  stores the website files on a server to deliver
  them to users, as they access the website through
  a web browser.
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  in/

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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• Secure Socket Layer (SSL) It is a protocol that
  provides security to confidential data following
  the encryption process over the internet. To
  provide data privacy secure connection between
  the server and the browser is created.
• Uniform Resource Locator (URL) It is an address
  that is identified by a particular file on the
  internet. Usually, the concept of the protocol is
  https followed by the domain name. URL is the
  unique identifier used to locate resources on the
  internet. It is also referred to as a web
  address.
• Domain It is a specific name that is used to
  identify and access a website on the internet. It
  is a unique identifier that directs internet
  users to a particular website, and it is made up
  series of words or phrases separated by dots e.g.
  google.com. Here domain name is google.com.
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  in/

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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• Sub-domain It is a part of a websites domain
  name that helps to organize and categorize
  content within a website. They are used to create
  different sections within a sub-domain allowing
  for a more structured and user-friendly browsing
  experience.
• Keyword Any query searched in the search engine
  (Google) search box called keyword. It refers to
  a specific word or phrase that is used in a
  website or online content to help search engines
  understand the topic and relevance of the
  content, so it can top rank your website. The
  following are the types of keywords
• Generic Keyword A Generic keyword is a broad or
  generic term that a category, industry, or topic
  that focuses on a specific product or service, or
  location e.g. Shoes, Travels, or
  Technology. Its a one-word query using generic
  keywords in SEO, to help a website to rank in
  SERP.
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  in/

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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• Short tail keyword It is also known as a broad
  keyword consisting of two words e.g. Maruti
  Car, and Digital Marketing, when a user's
  query is based on two specific words called
  Short Tail Keyword.
• Long Tail Keyword Long Tail Keywords are
  typically longer and more detailed than commonly
  used words users specify their query in more than
  two or three words e.g. Dell Laptops near me.
• Seasonal Keyword Mangoes
• Keyword Density It refers to the number of times
  a keyword appeared on a given web page or within
  a piece of content.
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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• Keyword Density No. of times a keyword is
  mentioned
• Total no. of words
  on page X100
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• 600X100
• Keyword density should be between 2-3 per 100
  words. Keyword density is also known as keyword
  frequency.
• It is important not to overuse keywords in an
  attempt to control search engine ranking. This
  can lead to keyword stuffing.
• Google Sandbox Its effect refers to a theory
  that suggests new websites are placed in the
  sandbox by Google for a certain period after they
  are launched newly or at the initial stages. In
  simple words, it's basically an observation
  period done by Google to check whether your
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IMPORTANCE OF SEARCH ENGINE OPTIMIZATION SEO IN
DIGITAL MARKETING

• website is fraudulent or has a technical issue
  within a 2-3 weeks period of time. Spam, Fraud,
  Blackhat SEO 10 days- 15 pages- Rank 5 7 days-
  12 pages- Rank 7 1 day- 5 pages- Rank 12.
• Search Engine Result Page (SERP) after searching
  any query in the search engine, search box the
  page that appears is known as the Search Engine
  Result Page.
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