Different types of energy drinks available in the UK market – Guires Food Research Lab - PowerPoint PPT Presentation

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Different types of energy drinks available in the UK market – Guires Food Research Lab

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Title: Different types of energy drinks available in the UK market – Guires Food Research Lab


1
WHAT ARE THE DIFFERENT TYPES OF ENERGY DRINKS
AVAILABLE IN THE UK MARKET?
An Academic presentation by Dr. Nancy Agnes,
Head, Technical Operations, FoodResearchLab Group
  www.foodresearchlab.com Email
info_at_foodresearchlab.com
2
INTRODUCTION
  • Energy drinks are a class of beverages believed
    to stimulate the Central Nervous System (CNS) to
    increase energy, enhance mental and cognitive
    performance and help stay awake.
  • They were introduced in the market in 1987,
    although they may appear as a recent phenomenon.
    The principal constituent of energy drinks is
    caffeine, an alkaloid found in tea, coffee and
    soft drinks, a stimulating agent.
  • Other sources of caffeine include guarana, cocoa,
    koala nut and yerba mate, and they are the other
    constituents of energy drinks. The caffeine
    content may vary from 50 to 500 mg per bottle,
    depending on the beverage manufacturer.

3
ENERGY DRINKS IN THE UK
  • The consumption levels and the market size of
    energy drinks have been burgeoning 1. In the UK
    alone, the energy drink market increased by 155
    between 2006 and 2014, estimated at 1.48 million
    pounds 2.
  • Factors causing this growth are urbanisation,
    rising disposable income and growing health
    awareness, which drive consumers to prefer energy
    drinks over soft drinks.
  • A changing lifestyle of the consumers that makes
    them participate more in sports activities is
    another factor in the growth. Innovations in
    beverage formulation for energy drinks also
    catalyse change in the energy drink market 3.
  • There are many different types of energy drinks
    available in the UK market. They are

4
Figure 1 Energy drink types in UK
5
  • Standard energy drinks These are the most common
    energy drinks and typically contain caffeine,
    taurine, B vitamins, and other ingredients to
    help boost energy and alertness.
  • The combination of glucose and caffeine showed
    the maximum benefits on cognitive performance
    4.
  • Sugar-free energy drinks These are similar to
    standard energy drinks but do not contain any
    added sugar. They are popular with consumers
    watching their calorie intake or having dietary
    restrictions. The thermogenic effect is
    attributed to caffeine alone, which is shown to
    increase energy expenditure 5.
  • Natural energy drinks These are made with
    natural ingredients such as green tea, guarana,
    yerba mate and ginseng instead of synthetic
    caffeine and taurine. They are promoted as a
    healthier alternative to standard energy drinks.
  • Yerba mate is gaining popularity since it is rich
    in antioxidants and is proven to improve lipid
    metabolism. It also has cardioprotective and
    anti-diabetic properties 6.

6
  • Sports drinks These are designed to help
    athletes, and active individuals rehydrate and
    replenish electrolytes lost during physical
    activity. They may also contain caffeine and
    other ingredients to help boost energy and
    performance.
  • Innovations are occurring in beverage products
    for sports nutrition they have become more
    specific concerning age, gender and the sports a
    person is involved in. In addition, beverage
    industries are formulating sports drinks using
    all-natural ingredients to meet consumers
    demands 7.
  • Energy shots These are small, concentrated
    drinks that contain high levels of caffeine and
    other ingredients to provide a quick energy
    boost. They are marketed as a more convenient and
    portable alternative to standard energy drinks.
  • Consuming energy shots have led to a subjective
    improvement in mood and performance. However,
    more studies must be conducted to determine their
    effects on humans 8.
  • Relaxation drinks These are marketed to help
    consumers relax and reduce stress. They may
    contain melatonin, L-theanine, and chamomile 9.

7
CONCLUSION
  • Energy drinks are a group of beverages known to
    increase energy, stamina and performance in
    sports. The principal ingredient is caffeine,
    which can vary greatly, depending on the brand.
    In addition, energy drink consumption is rising
    among the youth, and the side effects are more
    profound in this age group. Therefore, consumers
    must pay attention to the ingredients before
    consuming the product

8
HOW THE FOOD RESEARCH LAB CAN HELP
  • The Food Research Lab is a state-of-the-art
    facility offering services in beverage
    formulation.
  • It has a team of experts with over five decades
    of combined experience that assists its clients
    at every step of product development, from
    selecting natural ingredients and formulating the
    beverage that is minimally processed to pilot
    manufacturing, which enables the client to
    increase their efficiency in product development.
  • It also assists in product packaging and
    marketing, ensuring that the product formulated
    is successful.

9
Contact Us
UNITED KINGDOM
44- 161 818 4656
INDIA
91 9566299022
EMAIL
info_at_foodresearchlab.com
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