Online Reputation Manage - Analyzing the Effects of Glassdoor Review Removal on Employer Branding

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ONLINE REPUTATION MANAGE - ANALYZING THE EFFECTS
OF GLASSDOOR REVIEW REMOVAL ON EMPLOYER BRANDING
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• Online reviews are incorporated by various
  employers in their strategy for branding. The
  Glassdoor community, a growing and trusted online
  review platform, is now an integral part of the
  job search process.
• However, in most cases, companies receive some
  negative reviews on Glassdoor and when a company
  receives negative reviews through Glassdoor, it
  is a very stressful experience because it reduces
  the candidate's attractiveness to the
  organization and the confidence of potential
  customers.
• This raises the question how does removing
  negative Glassdoor reviews affect employer
  branding? This blog post, Online Reputation
  Manage will explain the impact of Glassdoor
  reviews on the employer brand, reasons why a
  business needs to remove negative Glassdoor
  reviews, and the potential consequences of
  attempting to remove Glassdoor reviews.

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Understanding the Importance of Glassdoor Reviews

• Employees use Glassdoor reviews to both apply for
  jobs and be recruited by employers.
• Reviews serve a purpose, as they describe a
  firm's work environment, culture, pay
  transparency, and greater employee satisfaction.
• These platforms play a major role in enabling job
  seekers to research about choosing a good company
  and ensure their company values ??and business
  goals.

• From the employer's point of view, reviews on the
  glassdoor allow for a feedback mechanism that is
  very important in providing the necessary
  perspective on areas where they work well and
  areas where they need to work more.

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How Glassdoor Reviews Affect Employer Branding

• Glassdoor, a popular online review platform, has
  a significant impact on employer branding.
• Organizations are aware of the damage that online
  reviews represent to their employment brand.
• Prospective job seekers visit the Glassdoor
  review site before connecting with the company as
  candidates get a lot of information about the
  company through this site.

• Therefore, companies are held responsible for
  maintaining a high rating on Glassdoor in order
  not to lose the reputation of their business.
• Disparaging comments made through the platform
  about this organization will have a negative
  impact on its employer brand resulting in the
  pursuit of job opportunities elsewhere by future
  workers and elsewhere by the customer's business.

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• Furthermore, if employees give an honest and
  negative review on Glassdoor, the reputation of a
  company as an employer can adversely be affected.
  
• Employers brand themselves to be competitively
  pulling in the best and the brightest to work for
  their organization.
• The employer branding of the company having
  positive reviews will help attract the top talent
  ,whereas having negative reviews can be the
  factor for the dissuading of the talent.
• Negative reviews are a means of giving an
  impression that your companys workplace culture
  is dirty, marginally managed or not up to a
  positive mark on employees.

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How To Delete Glassdoor Reviews

• Taking this ethical issue of removing negative
  reviews from Glassdoor lightly is definitely not
  a good option for companies.
• These are two key pillars we have to build trust
  with potential employees and customers.

• Remove fake Glassdoor reviews, especially without
  a valid reason, can be seen as an attempt to
  manipulate and control public perception.
• If the takedown is discovered, it can ultimately
  further damage the company's reputation and
  further erode trust among their audience.
• On the contrary, it shows that organizations are
  expected to deal properly with negative reviews,
  take real problems into account and make efforts
  to improve their working environment rather than
  trying to silence or brush them off.

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• To maintain an honest and fair online reputation,
  the Online Reputation Manage company has
  developed proprietary methods for removing
  negative Glassdoor reviews with the help of their
  legal team.
• They closely monitor and validate every review to
  identify those that are not authentic or violate
  platform guidelines.
• They work closely with their legal experts to
  gather evidence to support claims, including fake
  or mistaken content. Then, they ask Glassdoor to
  remove these fake reviews and continue to follow
  up until they are taken down.

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Alternative approaches for managing negative
reviews on Glassdoor

• 1) Responding to Reviews
• Managing negative reviews can be done effectively
  by responding promptly and professionally.
• Glassdoor's data shows that 62 of job seekers
  consider how companies respond to employee
  reviews before deciding to apply for a job.
• When responding to a negative review, it is
  essential to remain calm and empathetic while
  addressing the concerns raised.
• Start by acknowledging the reviewer's experience
  and thanking them for their feedback. Then, offer
  a solution or explanation if possible.
• This approach demonstrates to potential
  candidates that the company values its employees'
  opinions and takes their concerns seriously.

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• 2) Encouraging Positive Reviews
• One effective way to handle negative reviews is
  by encouraging current employees to leave
  positive reviews on Glassdoor.
• When a company has a higher number of positive
  reviews, the impact of one or two negative ones
  is lessened.
• Employers can motivate their workers to leave
  positive feedback by creating a transparent
  culture where employees feel comfortable sharing
  their experiences honestly.
• Additionally, offering bonuses or rewards for
  leaving positive reviews can also boost
  engagement.

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• 3) Improving Company Culture
• To prevent negative reviews, it's important to
  address any issues within the company culture
  that could be causing dissatisfaction among
  employees.
• Employers should regularly seek feedback from
  their workforce through surveys or open-door
  policies and take action based on these insights.
• By improving workplace culture, employers can
  create a happier and more satisfied workforce,
  which is more likely to leave positive reviews
  about their experiences with the company.

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Conclusion

• Online reputation management is crucial for
  businesses in today's digital landscape. Negative
  Glassdoor reviews can have a significant impact
  on employer branding and reputation.
• It is important for companies to approach
  negative reviews responsibly and use them as an
  opportunity for improvement rather than
  attempting to remove them.
• By actively monitoring reviews, addressing
  concerns, and implementing strategies to enhance
  employee satisfaction, businesses can improve
  their reputation, attract top talent, and build a
  strong employer brand.
• Want more information visit Best online
  reputation management agency website