Digital Marketing Kya Hai

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Digital Marketing Kya hai
Presentation By DM Guru
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(No Transcript)
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Digital Marketing Kya Hai
Digital marketing, yaani digital vigyapan, aaj ke
yug mein vyaparik jivan ka ek anivarya hissa ban
gaya hai. Is lekh mein, hum digital marketing ke
mool tatvon, iske mahatva, aur isme shamil vividh
channels ko vistaar se samjhaenge. Digital
Marketing Ka Parichay Digital marketing ka arth
hai internet aur online based digital
technologies ka upyog karte hue brands ke
products ya services ko promote karna. Yeh
traditional marketing se alag hai kyunki isme
physical advertisements ki bajay digital mediums
ka istemal hota hai.
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Digital Marketing Ke Components
Digital marketing ke kai components hain jo ek
doosre ke saath mil kar kaam karte hain SEO
(Search Engine Optimization) Yeh process
websites aur content ko optimize karne ki
technique hai taaki search engines jaise ki
Google mein acchi ranking prapt ki ja
sake. Content Marketing Is strategy ka uddeshya
moolyavan aur relevant content tayar karna hai jo
target audience ko attract kare aur engage
kare. Social Media Marketing Isme various
social media platforms jaise ki Facebook,
Instagram, aur Twitter ka upyog karke brands apne
products ya services ko promote karte hain. PPC
(Pay Per Click) Yeh ek prakar ki advertising hai
jisme advertisers har click ke liye payment karte
hain, jab koi user unke ads par click karta
hai. Affiliate Marketing Isme individuals ya
companies ek doosre ke products ko promote karte
hain exchange mein commission ke liye.
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Digital Marketing Ka Mahatva
Aaj ke digital yug mein, har business ko apni
online upasthiti sudhaarni padti hai taaki wo
zyada se zyada grahakon tak pahunch sake. Digital
marketing ke through businesses Vyaapak Reach
Internet ka upyog karke, businesses duniya bhar
ke consumers tak pahunch sakte hain. Cost-Effecti
ve Traditional marketing ke mukable, digital
marketing adhik cost-effective hai aur chhote
businesses ko bhi aage badhne ka avsar pradan
karta hai. Measurable Results Digital marketing
campaigns ke parinam asaani se mapne yogy hote
hain, jisse businesses apne marketing strategies
ko behtar bana sakte hain.
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Digital Marketing Ke Challenges
Digital marketing, jitni laabhkari hai, uske kuch
challenges bhi hain High Competition Kyonki
har koi digital platforms ka upyog kar raha hai,
isliye yahan par competition bahut adhik
hai. Constantly Evolving Digital marketing ke
trends tezi se badalte hain, isliye businesses ko
hamesha updated rehna padta hai. Security and
Privacy Issues Online marketing karte waqt data
security aur privacy ka dhyan rakhna padta hai.
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Thank You
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