MSP and MSSP Sales Challenges in 2023 and Goals for 2024 with Jennifer Bleam

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CyberTalk Series MSP and MSSP Sales Challenges
in 2023 and Goals for 2024 with Jennifer Bleam
Jennifer Bleam is the owner and founder of MSP
Sales Revolution and recently published a great
and very popular book in the MSP space titled
Simplified Cybersecurity Sales For MSPs The
Secret Formula For Closing Cybersecurity Deals
Without Feeling Slimy.
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We caught up with her at ITNation a few times
this year and in this lt 4-minute interview she
shares the challenges that MSPs are having with
their cybersecurity services and what will change
in 2024. Jennifer shares that challenges dont
just cover selling cybersecurity services, but
also fundamentals about an MSPs managed security
services plans. MSPs need to consider and test
how to price, package and how they will
demonstrate the value to their clients and
prospects. Jennifer reminds the listener that
its not about the ingredients aka features
but the benefits and outcomes that MSP clients
will get from their services. She asks Whats
in it for me? Jennifer goes on to share that
2024 will be about AI Integrations and in the
marketing space, AI Prospecting Bots. She
believes that vendors are racing to add
vulnerability assessments to their services and
tools for prospecting. If you missed Seceon at
ConnectWise IT Nation in Orlando, contact us and
schedule a demo or discussion about your plans
for managed security services in 2024.
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Contact Us
Address - 238 Littleton Road Suite 206 Westford,
MA 01886 Phone no - 1 (978)-923-0040 Email Id
- sales_at_seceon.com Website - https//www.seceon.c
om/
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