Starting from Zero: Avoiding Pitfalls on The Organic Farming Journey at Sanesa Yourganic

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Starting from Zero Avoiding Pitfalls on The
Organic Farming Journey at Sanesa Yourganic
Contact 9873726372
https//www.sanesa.in/
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Starting from Zero Avoiding Pitfalls on The
Organic Farming Journey at Sanesa Yourganic

• We founded Sanesa in 2017. We are often asked
  about meaning of Sanesa as most business names do
  have relatively simpler meanings. But Sanesa
  isnt that type of word. You can google all the
  while but no meaning would show up. Reality is
  that it is just a word coined by combining
  initials of our mothers names.
• Sanesa reflects the purest love of our life and
  everyday while doing very small mundane things,
  we still get reminded of that love. The name used
  to be Sanesa Natural Farms till sometime ago and
  then we changed it to Sanesa Yourganic.

https//www.sanesa.in/
Contact 9873726372
3
Starting from Zero Avoiding Pitfalls on The
Organic Farming Journey at Sanesa Yourganic

• Yourganic signifies our commitment to deliver the
  kind of organic you relate to as quite a few
  organic things can be fairly different from what
  your understand by organic. We love the name as
  written in Hindi where our logo shows the
  infinity as the starting point of Sanesa. It
  symbolizes the infinity that nature is when
  compared to our ability to comprehend.
• For example, we are still struggling to crack
  photo-synthesis that every leaf is so simply
  able to do. When you really get down to growing
  food, you realise there are many more such
  magical things that routinely take place and
  create food and oxygen for us to live but we are
  far from knowing how.
• We were bankers for a few years and our jobs
  involved staring at very fast changing computer
  screens for a lot of time during the day.
  Gradually, we got bored of tracking oil and gold
  prices, global stock markets and interest rate
  swaps etc etc and reading too many emails
  everyday ??

https//www.sanesa.in/
Contact 9873726372
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Starting from Zero Avoiding Pitfalls on The
Organic Farming Journey at Sanesa Yourganic

• So we decided to quit our jobs and started
  exploring something more interesting and more
  meaningful to do. Our initial ideas revolved
  around agriculture finance. We knew how banks
  crave for agriculture related loans with good
  potential to be repaid so we were exploring
  bankable ideas related to agriculture and arrange
  finance.
• Amongst the ideas we explored was the modern
  farming that goes by names of Polyhouse Farming,
  protected cultivation etc etc. If you google
  about farming, chances are you will see magical
  videos of farmers making crores from very small
  pieces of land. Well, we saw almost all of them
  ??. All of these promised that just build a
  polyhouse and next thing one will be doing it to
  just count the money!! It seemed like a magical
  open secret.
• Predictable production and riches on YouTube
  videos feel so exciting when you compare those to
  dull screens that stare at you at your office.
  Start a polyhouse, hydroponics and earn lazy
  income, is a dream that many buy into. Our
  skepticism and mindset for seeing things for
  ourselves, saved us.

Contact 9873726372
https//www.sanesa.in/
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Starting from Zero Avoiding Pitfalls on The
Organic Farming Journey at Sanesa Yourganic

• We met farmers who had set up polyhouses, met a
  company that constructed polyhouses, met a banker
  who financed polyhouses and then decided to
  attend a proper 3 day training at an Institute
  specifically created for training farmers for
  polyhouse farming.
• We had our doubts already, and just one day at
  the institute sufficed for raising those doubts
  to red flags status and we spent remaining 2 days
  confirming our red flags and decided to stay
  away. It is not our view that polyhouse farming
  cant succeed but we do believe that it is
  tougher than usual farming.
• Facts are that Polyhouses need to earn more value
  of their produce, farmers are not trained enough
  to operate and bouquet of products that can help
  achieve viability is small and hence competitive.
  All these factors increase financial risk for a
  section of society that is most risk averse.

https//www.sanesa.in/
Contact 9873726372
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Thank You
For more information visit our website
https//www.sanesa.in Contact
9873726372 Address B-217, Basement, Vipul
Square, Sushant Lok Phase I, Backside, Gurugram,
Haryana 122009 Email farmssanesa_at_gmail.com Face
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