Digital Marketing Services

1
DIGITAL MARKETING SERVICES
2
DIGITAL MARKETINGServices

• Digital Marketing Services refers to the use of
  various online channels, platforms, and
  technologies to promote and advertise products,
  services, brands, or messages to a target
  audience. It encompasses a wide range of
  strategies and tactics designed to reach
  potential customers in the digital space.

3
TYPES OF DIGITAL MARKETING
4
TYPES OF DIGITAL MARKETING

• SEO
• SEO involves optimizing your website and content
  to rank higher in search engine results pages
  (SERPs).
• The goal is to increase organic (unpaid) traffic
  by improving the visibility of your website for
  relevant search queries.

5
TYPES OF DIGITAL MARKETING

• Content marketing
• Content marketing is a strategic approach to
  digital marketing that involves creating and
  distributing valuable, relevant, and consistent
  content to attract and engage a specific target
  audience.
• It offers value for free in the form of written
  material, such as
• Blog posts
• E-books
• Newsletters
• Video or audio transcripts
• Whitepapers
• Infographics

6
TYPES OF DIGITAL MARKETING

• Social Media Marketing
• Social media marketing is a digital marketing
  strategy that involves using social media
  platforms to promote products, services, or
  brands.
• With such widespread usage and versatility,
  Social media is one of the most effective free
  channels for marketing your business today.
• Some benefits of Social Media marketing are given
  below
• Drive Traffic
• Increase Brand awareness
• Build relationships

7
TYPES OF DIGITAL MARKETING

• PAY PER CLICK
• Pay-Per-Click marketing (PPC) is a digital
  advertising model where advertisers pay a fee
  each time their ad is clicked. It's a way to buy
  visits to your website rather than attempting to
  "earn" those visits organically.
• It requires careful planning, constant
  monitoring, and optimization to ensure a positive
  return on investment.
• PPC marketing can be highly effective in driving
  targeted traffic to your website and achieving
  specific business goals

8
TYPES OF DIGITAL MARKETING

• EMAIL MARKETING
• Email marketing is a digital marketing strategy
  that involves sending targeted emails to a group
  of recipients with the goal of promoting
  products, services, building relationships, or
  delivering valuable content.
• It can help make your customers aware of your
  latest items or offers by integrating it into
  your marketing automation efforts.

9
TYPES OF DIGITAL MARKETING

• AFFLIATE MARKETING
• Affiliate marketing is a performance-based
  marketing strategy in which businesses or brands
  reward individuals or entities for driving
  traffic or sales to their website.
• Affiliate marketing can be a mutually beneficial
  arrangement for merchants and affiliates when
  executed effectively.
• It's essential for both parties to establish
  clear terms, communicate effectively, and monitor
  performance to ensure a successful partnership.

10
BENEFITS OF DIGITAL MARKETING

• Digital marketing offers numerous benefits to
  businesses and organizations, making it a popular
  and essential component of modern marketing
  strategies.
• Global Reach
• Sustainability
• Competitive Edge
• Cost efficiency.
• Flexibility.