Title: 7 Restaurant SEO Tips to Rank at Top of SERPs
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2Create a Keyword Planning Roadmap
- Finding and implementing the right keywords is
crucial for restaurant SEO success. So, make a
road map as follows - Use free tools like Google Keyword Planner,
SEMrush, Aherfs, etc. - Find competitive yet highly goal-oriented
keywords. - Find out your Specialty keywords.
- Create your marked or branded keywords.
- Conduct the competitive analysis and note down
the final list of keywords.
3Try Out and Test Your Online Ordering System
- The quality of your restaurant brands online
presence framework is one of the crucial SEO
ranking factors. That is why, maintaining a
seamless UX is important for your restaurants
online ordering system is important. As it makes
an online presence credible and gives search
engines positive signals. The UX of a restaurant
website also plays a crucial role in boosting
customer satisfaction and conversion rates. - Pro tips Hire expert UX designers and restaurant
SEO experts.
4Write Blogs
A restaurant website with blogs will have a
better chance of ranking high on SERPs
organically. It can also take your brand one step
ahead of your competitors. For instance, consider
your competitors websites. Most of them have
basically 3 to 4 pages such as a landing page,
about us, contact us, menu, upcoming events, or a
survey page. So, if you include a blog or news
section at your website it will boost your
website relevance and add value to potential
customers.
5Optimize for Local SEO
- Restaurant owners mostly target area-based
audiences in their advertisement strategy. Here
the importance of local SEO lies. It makes a
restaurant visible organically on local search
results and drives organic traffic to the
website. These inbound traffic converts into
leads and makes customers visit the restaurant or
order online. - Pro Tips
- Add your site to local restaurant survey sites,
and indexes. - Set up online listing with Google, Yelp, and
Yellow Pages. - Showcase visuals to promote the specialty of
ambiance.
6List Your Restaurant on Review Sites Like Google,
TrustPilot, etc.
The visibility on the review site will boost
credibility and build a brand reputation for
local services. That is why, your restaurant
brand should have listings on review sites like
Google, Trust Pilot, Open Table, City Search,
Trip Adviser, etc. A study reveals that brands
having profiles in leading and relevant review
sites are most likely to get Good ranks on local
search result pages and CTRs from potential
customers.
7Get Other Websites and Link them to Your
Restaurants Website
- External link or backlink builds domain
authority, creates brand credibility, and boosts
SEO rank for targeted categories of search
intents. It builds your brands legibility among
the target group of customers. It also indicates
to users about your brands specialty and
expertise. - Pro tip Post engaging content on social media
platforms. - Write blogs for guest posting sites.
- Hire restaurant SEO experts to access unique
ideas for link-building processes.
8Make Your Site Dynamic
A report in 2018 revealed that 80 of the
population surfed the internet though
smartphones. Its relevance lies in SEO. Google
and other search engines prefer mobile-optimized
websites and indexed them faster. So, make your
restaurant website dynamic by creating them
mobile responsive and easy to navigate on various
screens. Pro tipsChoose restaurant SEO experts
and start your SEO journey.
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