What Is Uplines and Downlines in MLM Genealogy Tree?

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Importance of Uplines and Downline in direct
selling

• A quick overview about the MLM network

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TABLE OF CONTENTS
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• INTRODUCTION

• What is upline and downline in MLM?

• What is an upline?

• What is a downline?

• Different types of downline placement

Different types of downline placement

• What is a MLM downline manager?

• Features of MLM downline manager

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Introduction

• In the age of digital technology, it is not
  surprising that there are more and more people
  turning to direct selling as a business.
• Millennials and Generation Z are now welcomed by
  many, as they offer new perspectives on old
  problems. As a result, individuals have found
  themselves turning their interests into
  sustainable careers that give them immense joy
  and satisfaction.
• This has paved the way for direct selling
  industry growth.

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What is upline and downline in MLM?

• For a direct sales business, it is important to
  have a clear understanding about the distributor
  network.
• Thus, the structure of a network marketing
  business can be understood by the upline and
  downline concept.

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Upline
Downlines
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What is an upline?

• Upline are those distributors who bring in new
  distributors to the company.
• These upline distributors are also referred as
  sponsors.
• The sponsors will receive a percentage of
  commission for the sales their downline
  distributor has made.

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What is a downline?

• Downlines are those distributors who was referred
  by an existing distributor.
• The distributor who referred their downline
  distributor will receive a commission for the
  sales they have made.
• The sponsor distributor can place their downline
  distributors according to their interest so that
  it can improve their productivity as well as
  earning opportunities.

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Different types of downline placement

• Unilevel genealogy tree

• Breakaway genealogy tree

• A distributor can add two distributors under them
  and the commissions will be provided based on the
  pay leg i.e., who made the lowest sales.

• A distributor can add unlimited number of
  downlines. Each of these downline distributors
  will also be able to add unlimited downlines.

• Distributors are classified based on the sales
  volume and they can receive a higher percent of
  commission. After achieving specific criteria,
  they can breakaway

• Binary genealogy tree

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MLM downline manager
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What is a MLM downline manager?

• MLM Downline Manager helps companies with their
  downlines. The software manages your team,
  communicates and provides incentives for your
  distributors to grow their business.
• MLM Downline Manager makes it easier for
  distributors to onboard new members into their
  organization, train them on how to do things
  properly, help with tasks such as assigning tasks
  and responsibilities and also motivates them
  through competitions.

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Features

Sales enablement tools
Sales enablement tools are designed specifically
for distribution channels and help with design
strategies by connecting content, marketing, and
the sales cycle.
MLM genealogy tree
An MLM genealogy tree will give entrepreneurs an
overview of the distributor positions an
information of distributor sponsors, commissions,
immediate downlines, referral downlines, etc
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Commission analytics
The most important thing for a company is to have
effective and fair compensation plans. A
well-structured plan can make a big difference in
the success of your business.
Report Generation
This tool can be used to create an overall report
of the processes such as sales, marketing,
commission, and individual downline reports for
entrepreneurs.
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Marketing automation
Marketing automation platforms provide a
systematic way of delivering personalized
messages and campaigns to the right audience and
help distributors launch multifunctional
campaigns across various platforms, automate lead
generation, segment customers based on
demographics, psychographics, etc.
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g/upline-and-downline
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