Generative AI For Streamlining eCommerce Content Creation - Automating Product Descriptions

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Generative AI For Streamlining eCommerce Content
Creation - Automating Product Descriptions
According to research, 87 of eCommerce shoppers
rate product descriptions as very important in
their purchase decisions. However, Baymard
Institute outlines that 10 of eCommerce sites
have insufficient product descriptions, which do
not meet their consumers needs. Low-quality
product descriptions can cause consumers to
abandon products and even impact repeat
purchases. eCommerce platforms like Shopify
are turning to AI tools to generate product
descriptions. For example, in February 2023,
Shopify launched its AI tool, Shopify Magic, to
help merchants with automatic text generation.
But can AI make a difference? How viable are
generative AI technologies for automating product
descriptions?
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• Why Are High-Quality Product Descriptions Crucial
  In The eCommerce Sector?
• eCommerce firms can no longer depend solely on
  competitive pricing and brand reputation to
  convert or retain their shoppers. User experience
  is a major influencer in determining business
  success. High-quality product descriptions
  are integral to improving user experience and
  provide a range of business benefits
• Boosting brand visibility on digital channels
• Improving conversion rates and sales revenues
• Improving the retailers online presence and SEO
  ranking
• Enabling online shoppers to comprehend and even
  visualize the product and connect with the
  brand
• Effectively, product content can influence the
  customers journey across the purchase lifecycle
  from product awareness to consideration to
  final decision-making. To this end, generative
  AI solutions can help streamline product
  content creation for eCommerce sites.
• Why Should eCommerce Companies Automate Product
  Descriptions?
• 20 of failed product purchases occur due to
  incomplete, misleading, or missing product
  information. As discussed, online shoppers
  require complete product information before
  making an online purchase. Besides generating
  better product descriptions, AI-based automation
  tools can save a lot of time and money for
  eCommerce brands.
• Online retailers no longer have to invest a
  significant amount of time and money in creating
  high-quality descriptions for every single
  product. Also, these tools can easily categorize
  products with precision, thus eliminating any
  inaccuracies in the products category and
  metadata.

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• Here are some of the added benefits of automating
  product descriptions using generative AI
• Build A Resonant Brand Identity
• High-quality product descriptions have a tone of
  voice that resonates with the brand identity.
  This enables the eCommerce brand to connect with
  its target audience and establish a relationship
  of trust and loyalty.
• Generative AI solutions can be trained on vast
  volumes of product data. This enables them to
  automatically transform product specifications
  into natural product descriptions that
  resonate with the brand identity and are in line
  with the brands content style guide.
• Improve SEO
• Search Engine Optimization (SEO) is critical for
  business success in the eCommerce sector.
  Generative AI tools can be trained to use the
  right keywords and highlight the right features
  in the generated product description.
• Further, generative AI helps with the following
• Automating the manual process of generating
  synonyms for product catalogs, thus saving time
  and solving scalability-related challenges
• Enriching product catalogs and descriptions by
  analyzing product information, including
  features, customer reviews, and current market
  trends
• Personalizing product recommendations based on
  customer interactions, online chats, and user
  queries
• How To Automate The Generation Of Product
  Descriptions

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• Understand The Customers Needs
• Foremost, eCommerce brands must understand the
  needs and wants of their customers. This
  includes understanding
• Customers pain points or current challenges
• Customers needs based on their online reviews
  and sentiments
• The product benefits that the customer is looking
  for
• Focus On The Product Benefits
• As a simple rule, product descriptions must focus
  on the benefits that they provide instead of the
  list of features. The AI tool must translate a
  product feature (for example, shoe soles with
  extra padding) into a benefit (in this case,
  protecting the knees).
• Deliver A Natural Language Experience
• To connect with the target audience, product
  descriptions must sound human-like and not
  machine-like. Generative AI tools must deliver
  descriptions in natural language that sounds
  fresh as if written by a human.
• Use Plenty Of Tags
• Tags in product content enable search engines to
  categorize the product and simplify online
  searches. Product-related tags (including
  relevant category keywords) enable online
  shoppers to find the right product in the
  eCommerce store.

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Of course, bulleted points can improve
readability, so a mix of both paragraphs and
bullets is a good practice to adhere to. However,
despite their multiple benefits, eCommerce brands
cannot solely rely on generative AI tools for
creating product descriptions. AI-generated
product descriptions might struggle to maintain
accuracy and relevance. Without any human
oversight, AI algorithms can deviate from the
expected outcomes. This is where an eCommerce
solution provider like EnFuse can make a
difference. How Can EnFuse Help You With
Engaging Product Descriptions? With our range of
eCommerce services, we enable online retailers to
unleash the power of product descriptions. We
understand the business value of how good product
content can transform customer relationships and
engagement. Our SEO-friendly product descriptions
enable our customers to improve conversion rates
and sales revenue. Additionally, EnFuse provides
data tagging and annotation services to organize
your product data for use in AI and ML models. We
have a growing team of data annotators and
taggers to cater to your scaling business
requirements. Lets together streamline your
eCommerce content creation process. Contact us to
learn more. Read More Ethical Considerations In
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