How To Set and Exceed Social Media Goals

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Increase brand awareness
Start with building a powerful brand awareness
with social media optimization techniques. It
helps you to expand your customer reach and boost
your brands popularity. This strategy works best
in case of the market launch of new products,
services, or a new business. Here are the most
crucial social media marketing KPIs, that you
should take care of. Post reach it reveals the
number of people who have seen your post since it
went live. Follower growth rate It measures the
gain in followers over time. Number of shares- it
measures the number of people who shared your
post or mentioned brands.
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Manage brand reputation

• Social media marketing elevates brand presence in
  the digital realm and helps businesses to manage
  brand reputation. These days brand reputation
  matters to boost sales and achieve trust to drive
  growth. Here, a social media optimization agency
  plays a crucial role in brand management and
  reputation building in the following ways
• Experts keep track of reputations by measuring
  brand mentions and hashtags.
• Boost engagement by measuring social media
  sentiment with analytical tools.
• Create unique content and utilize unconventional
  platforms like Spotify and clubhouse.

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Increase traffic to your website

• You should not restrict your social media
  marketing goal only to actions relevant to
  actions for social media profiles. Build a bridge
  between SEO and Social media marketing as social
  media marketing can be a potential off-page SEO
  strategy. It can boost your website traffic
  organically and drive local businesses. It also
  signals search engines about the websites
  credibility. Tips to measure website traffic in
  SMM strategy
• Compare monthly and weekly website traffic to
  your baseline number.
• Monitor referrals to identify the most effective
  social media channels.
• Track email signups to get an actual picture of
  Social media marketing ROI.

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Improve community engagement
Measuring likes, comments, and shares will reveal
the quality of engagement on your social media
profiles. It will help you to understand your
content performance and how well it serves your
customers. Here are some of engagement matrices
to boost quality and quality of social media
interactions Engagement Rate By Reach the
percentage of people who interact with your
content. Engagement Rate of posts It reveals the
followers engagement with your social media
posts. Daily engagement rate How often do
followers engage with your posts?
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Boost conversions or sales

• A conversion on a social media platform happens
  when an audience visits your website from social
  media platforms or signs up or subscribes to
  access your content or become your customer. So,
  if you are not getting conversions on social
  media marketing, then try the following hacks
• Measure the conversion rate with analytical
  tools.
• Measure click-through rate on CTAs. keep track of
  social media conversion rate.
• Dont forget to keep track of bounce rates.
• Protips Ask for help from social media
  optimization agency.

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Generate leads
If you want to attract more leads from social
media marketing you have to fill the funnel with
potential customers. As a social media
optimization agency, we have often suggested our
clients focus more on lead-generating campaigns.
This kind of campaign yields information on
potential customers. it includes occupation,
email address, name, and other relevant details.
It helps brands to convert visitors into leads
and boost sales numbers. You can use analytical
tools to capture lead information and insights to
build strategies in the future. Pro tips Target
Facebook, Instagram for lead generation.
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Deliver customer service

• Here are the benefits of hiring a social media
  optimization agency to improve customer services
  and attracting new customers
• Establish new customer support channels though
  social media platforms.
• Conduct surveys, polls, and satisfaction surveys.
• Help to measure the number of customer requests
  handled per customer support experts.
• Helps to build communication channels using the
  most effective customer.

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Gain market insights with social listening

• Utilize social media profiles to get market
  insights with social listening. It will help you
  know what you need to know. Benefits of social
  listening
• Let you identify the relevant social media
  activity for your brand.
• Help you to acquire industry insights.
• Here are some KPIs that help in social listening
• Track brand mentions to know what people are
  talking about your brand and industry.
• Track competitor mentions to know what people are
  talking about your competitors.
• Track industry trends and social sentiments.

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