How Can Retailers Use Digital Signage to Attract More Customers?

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How Can Retailers Use Digital Signage to Attract
More Customers?
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• In today's retail landscape, creating memorable
  customer interactions across all channels is
  paramount. According to Oracle, 81 percent of
  European consumers are willing to pay more for a
  superior shopping experience. To achieve this,
  retailers are turning to innovative technologies
  like digital signage.

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Digital signage has proven to be an effective
tool in enhancing the retail experience. Its
flexibility and capacity to display a wide range
of content make it a standout choice. It draws
shoppers into the retail environment, making it
an economic tool for small-scale entrepreneurs to
boost sales, promote in-store events, and
reinforce their brand image. Digital signage
also offers several advantages
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1. Increasing Brand Awareness It increases brand
   recognition by 48 percent, making retailers more
   recognizable to consumers.
2. Driving Store Traffic Digital signage can
   increase store traffic by 33 percent, effectively
   drawing customers into the store.
3. Enhancing Product Displays It provides an
   engaging and theatrical experience for product
   displays, fueling emotions and increasing product
   appeal.
4. Interactive Touchscreen Displays These engage
   customers and offer opportunities for interactive
   engagement and selling.
5. Educational Content Retailers can use digital
   signage to provide how-to guides, effectively
   conveying product uses and advantages to
   customers.

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Additionally, Electronic Shelf Labels (ESL) are
another essential component of modern retail.
ESLs enable real-time price adjustments,
enhancing on-site purchases, improving
operational efficiency, and customer engagement.
ESLs offer benefits like cost-efficient price
adjustments, improved visibility, convenient
content management, and a more informed shopping
experience.
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SOLUM, a leader in digital signage and ESL
technology, helps shape the future of retail
stores. Their integrated technologies provide
consumers and retailers with more information,
resulting in a more engaging shopping experience
and efficient operations. Whether you need
digital signage, ESL price management technology,
or both, SOLUM's solutions can help retailers
excel in any vertical, location, or operational
style.
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In conclusion, in the ever-evolving retail
industry, digital signage and ESL technology play
pivotal roles in enhancing the shopping
experience, increasing efficiency, and driving
sales. For inquiries about implementing these
technologies in your business, contact SOLUM
today to find the best digital signage solution
for your needs.