Matcha Market Growth, Trend and Forecast 2027

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Matcha Market Size to Cross USD 5.5 Bn by 2027
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Overview of Matcha Market

• The matcha market is expected to witness
  exponential growth by 2027 primarily driven by
  surging product demand in key regions across the
  globe. Moreover, rising awareness regarding the
  health benefits of matcha is anticipated to
  further fuel market expansion through the
  forecast period.
• Matcha is a nutritious food ingredient that has
  recently gained popularity due to various
  advantages associated with its consumption. It is
  known to be rich in several phenolic compounds
  and bioactive substances like catechins and
  tannins. These catechins offer many bioactive
  effects, such as neuroprotective and renal
  effects, antidiabetic effects, and liver injury
  inhibitory effects, among others, which has
  bolster product demand.
• Notably, Japanese matcha is a type of powdered
  green tea that is grown in the traditional way.
  Regular consumption of matcha tea has been found
  to positively effect both the mental and physical
  health owing to its potential for protecting
  against several diseases and supporting cognitive
  function, which has aided business growth in
  recent years.
• Matcha green tea powder is known to contain key
  ingredients that provide numerous benefits for
  strengthening cognitive functions of elderly
  people. To that effect, a November 2020 study
  published in Nutrients suggested that daily
  intake of matcha green tea powder has
  demonstrated preventive effects against cognitive
  decline in community-dwelling elderly women.

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• Industry players have been deploying strategic
  initiatives to extend their consumer reach in
  leading marketplaces, thereby fostering industry
  outlook. For instance, Ito En, a major green tea
  supplier, inked a partnership agreement with
  Taiyo International, a key company engaged in the
  research and manufacturing of functional food
  ingredients, to make its way into the food,
  beverage, and supplement sectors in North
  America. With the partnership, the two companies
  added novel clinical research to enable
  additional structure and function claims.
• The matcha market has been categorized on the
  basis of production technology, grade,
  application, and region. In terms of grade, the
  market has been segregated into classic,
  ceremonial, and culinary. The culinary grade
  segment is anticipated to grow at over 7.5 CAGR
  through the analysis period to reach a sizable
  valuation by the end of 2027.
• The matcha market has been segmented into matcha
  beverages, regular tea, personal care
  cosmetics, and food. In 2020, the matcha
  beverages application segment held a substantial
  market share in terms of revenue and is
  calculated to expand at a CAGR of approximately
  8 over the estimated timeline.

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• The LATAM matcha market is estimated to see
  robust growth by 2027, progressing at a CAGR of
  around 6 through the study timeframe. Meanwhile,
  the MEA matcha market accounts for a considerable
  portion of the overall industry revenue and is
  projected to grow at about 7 CAGR over the
  forecast period.
• Notable participants in the Matcha market include
  Sun Time Tea Company, Vivid Vitality, Mizuba Tea
  Company, Teas Me Company, Kissa Tea GmbH
  Company, ITO EN Ltd, Aoi Tea Company, Matcha
  Maiden, Aiya America, Shaanxi Dongyu Tea,
  DoMatcha, Midori Spring, Encha, and Ippodo Tea. 

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