Ansoff Matrix for Strategic Planning

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MIT School of Distance EducationAnsoff Matrix
for Strategic Planning
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What is Ansoff Matrix?

• The Ansoff Matrix is a strategic marketing tool
  that helps businesses and organizations identify
  growth strategies by analyzing their existing
  products and markets.
• It consists of a 2x2 matrix that examines four
  growth strategies market penetration, market
  development, product development and
  diversification.
• By analyzing these options, companies can make
  informed decisions on how to expand and achieve
  sustainable growth.
• It also helps evaluate each growth strategy's
  potential risks and rewards, assisting in
  strategic planning and decision-making processes.

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Ansoff Matrix for strategic planning

• The Matrix corresponds to a specific growth
  strategy in each box
• Market Penetration growing sales of existing
  products in an existing market
• Market Development trading existing products
  into new markets
• Product Development launching new products in
  the current market
• Diversification entering a new market with
  altogether new products

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Learning Strategic Marketing Management

• To align your marketing strategies with your
  organizational goal, join Post Graduate Executive
  Program in Strategic Marketing.
• MIT School of Distance Education offers PGDM
  Executive Strategic Marketing Management that
  prepares you to stand the test of time through
  expert guidance and an updated curriculum.
• With MITSDEs PGDM Executive Strategic Marketing
  Management, learn to see the big picture and
  align the marketing strategies to organizational
  goals for long-term sustainability and success.

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Why MITSDE ?

• Understand the basics of marketing
• Learn to perform marketing analytics to forecast
  demand, revenues and profits
• Learn the global practices of product development
  and marketing communication strategies
• Learn to identify market potential and
  communicate value to customers
• Learn to make decisions that help to expand
  globally and create a global brand

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Potential Careers Opportunities
A full-fledged course in marketing shall prepare
you to take up challenging roles namely

• Public Relations Manager
• Business Development Manager
• Brand Manager

• Advertising Manager
• Market Research Manager
• Marketing Manager
• Digital Marketing Manager

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About US

• MIT School of Distance Education is one of the
  largest distance learning center in India. We
  offer various Post Graduate Diploma and
  Certificate programs Online MBA Course across
  various industry sectors that include Operations
  Management, Project, Information Technology,
  Banking and Finance, Digital Marketing, Business
  Analytics and many more. MITSDE has, an online
  assessment system, flexi-learning approach and
  provides state-of the-art Learning Management
  System (LMS) which is in line with its mission
  'flexible learning opportunities anywhere,
  anytime, and to provide ultimate convenience,
  ease, and flexibility to our students.

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Advantage of learning with MITSDE

• Self-paced learning
• Live webinars and doubt solving sessions
• Quick and highly-responsive student support
• Dedicated student support team

• Regularly updated syllabus
• Industry-relevant course offerings
• Courses taught by Industry Experts
• Affordable courses
• No cost EMI options

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Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing
100 placement, CV building workshops and Career
Counseling. Our Student Placement
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Placement Record at MITSDE
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Contact Us

• Address
• MIT Alandi Campus, Pune Moshi-Alandi Road,
  Alandi-412105,Pune Maharashtra (India)
• Phone [phone]

• Email ID admissions_at_mitsde.com
• Website www.mitsde.com

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Thank you