How To Optimize The Video Loading Speed On Your Website

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How To Optimize The Video Loading Speed On Your
Website?
According to the findings of recent surveys,
adding videos to your landing page can increase
conversions by as much as 80. Users tend to
spend 88 more time on a website if it contains a
video. This shows how important it is to include
videos on your site. However, what would happen
if the video on your site doesnt load quickly?
The users will leave the site without checking
whats in store for them in the video at least
the numbers are suggesting so! According to
recent statistics, an average user doesnt spend
more than 15 seconds on a webpage. This leaves
us with the question how can we optimize the
video loading speed on our website. Read through
the section below to find out an answer and know
the basics of adding videos to websites. Why
You Should Optimize Videos? If you want to offer
engaging content to your visitors, you will have
to include multimedia content on your
website. The inclusion of more and more video
content has made the average size of web pages
more than 3 MB. Even a few years back, that
number used to be around 1 MB. The average size
of web videos has also increased from 204KB to
more than 700KB. All these changes together have
made video optimization mandatory for
websites. What Are the Best Video Formats For
Websites? When adding videos to your website, you
should aim at using formats that will allow you
to pack quality videos into small files. Two
formats that meet this requirement are WebM and
MP4. These are the most frequently used formats
on top video streaming platforms. While WebM is
currently supported just by Firefox and Chrome,
MP4 videos work perfectly on all
browsers. Related 5 Types Of Video Content
That Your Audience Will Love To See
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• How To Optimize The Video Loading Speed On
  Websites?
• Video optimization done for ensuring high loading
  speed of videos on websites will require you to
  accomplish two tasks.
• Optimization of video files for ensuring that it
  has little or no effect on the loading speed of
  a web page
• Optimization of the web page for embedding and
  displaying video content immaculately
• Read on to know how you can complete the two-step
  procedure
• How To Optimize Video Files?
• Make The Video Files Smaller Media files that
  are smaller in size tend to load faster. You can
  reduce the size of your video files using data
  compression tools. Look for tools that can do
  the job without damaging the image quality of the
  videos. If you choose the wrong tool, you might
  be left with something similar to animated GIFs.
  Such videos will do more harm to your site than
  good.
• Use Formats Supported By HTML5 HTML5 allows
  developers to come up with video content without
  plugins. So, if your video format is not
  supported by HTML, use a video converter, and
  convert your existing video files into an HTML5
  format. Examples of popular HTML5 formats
  include WebM and MP4.
• Reduce The Size By Removing Audio Data This
  trick will work for you only if its a muted
  video. As having audio data is insignificant for
  muted videos, you can get rid of them and reduce
  the videos size. When dealing with videos made
  by you, you can
• eliminate its audio data when exporting the
  files. On other occasions, you can do the job
  using a regular video editing tool.
• Use A CDN CDN or content delivery network is a
  system constituted of multiple servers. These
  servers store cached copies of our websites
  static content. Other than ensuring supreme
  redundancy, the CDNs enable prompt content
  delivery. They make this possible by sourcing
  content from the nearest servers.
• This working procedure of CDNs is essential for
  managing large files like videos more
  efficiently. With a CDN in action, your users
  will not have to wait for several minutes for
  the videos to buffer and download.

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How To Optimize Web Pages For Videos? Stop Your
Videos from Loading Until The Web Page Loads
Completely Web pages with videos start playing
the videos right away when a visitor arrives at
the page and they tend to load slowly at times.
This reduces the video loading speed even
further. So, if you want the videos to load
quickly, defer them from loading until the web
pages they are on load completely. This will
make the user experience much smoother. Mention
The Size Of Your Videos In your CSS or HTML, you
should always specify the height and width of
your videos. This will allow the browsers to
assign suitable bandwidth without doing any
extra effort. Value Mobile Users The number of
people visiting different websites from their
smartphones and tablets is increasing with every
passing day. So, if you havent optimized your
website for mobiles you are on the wrong side of
the trend. Make sure the website is responsive.
This means your site will be adaptable to all
display resolutions and screen sizes.
Additionally, the site must also be capable of
detecting the orientation on the device for
properly displaying the video. Designing web
pages that will look good on every screen size is
not easy. One way of beating this problem is by
building separate versions of your site for
computers/laptops and mobile devices. However,
that will leave you with additional maintenance
duties. One easy way of avoiding all such
hassles is by preventing videos from getting
downloaded on smaller screens. You can use CSS
codes for adding this feature to your
website. Video Optimization For Achieving Higher
Rank On Search Engines You can always embed
videos hosted on top streaming platforms on your
website. However, if you aim to achieve a higher
rank on Googles result pages, you should
consider hosting videos on your own
domain. Uploading a video on a streaming
platform along with your websites link will not
give you the benefit you are looking for. Google
will give preference to the streaming platform
and not to your website.
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Self-hosting your videos will offer you
significant flexibility when deciding on the look
and feel of your video content. Additionally,
you will be able to offer add-free content to
your visitors. The absence of distractions will
automatically increase your chances of getting
more visitors on your site. However, for
self-hosting your videos seamlessly you must host
your website on a dedicated server. Shared
hosting offers restricted bandwidth, which can
create issues if a self-hosted video goes
viral. Related Why Live Video Streaming Is The
Future? Over to you The discussion above must
have helped you to understand the importance of
optimizing the video loading speed on your
website. It also explains the easiest ways of
carrying out the optimization. For instance,
for optimizing the video loading speed, you will
have to optimize the video files and then
optimize your web pages for those videos. You
should be able to complete both these steps
using a few simple tools. Other than increasing
the loading speed of your videos, you should make
sure that the videos are helping in increasing
your sites visibility. Hosting the videos on a
third-party streaming platform might not be the
best way of increasing the visibility of your
site. You should look to self-host the videos and
for that, you will have to put the site on a
dedicated server. Self-hosting will force Google
to give preference to your site, which will
automatically increase your sites rank on
search engine result pages.
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