Introduction of SEO

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• What is SEO?
• Answer
• SEO Stands for Search engine optimization.
• SEO is a process of improving a website to rank
  in search engine to get the quality and quantity
  of traffic.
• Example of different SEO(Search Engine
  Optimization

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• GOOGLE SEARCH ENGINEE..
• Google search engine is discover by LARY PAGE
  AND SERGEY BRIN in 1998.
• And now it is mostly used in India.

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GOOGLE ALGORITHM OR ROBOTS..
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GOOGLE PANDA

• John Muller is the discover of google panda.
• It is realised in February 2011.
• Google panda is design to check the content of
  website.

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GOOGLE HUMMINGBIRD

• This update revolutionized google search because
  it helped to bring the meaning to the words that
  people were typing in their queries.

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GOOGLE PEGEON

• Google pigeon is the code name given to one of
  google local search algorithm update.
• This update was released on July 24,2014.
• It aimed to increase the ranking of local listing
  in search.

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GOOGLE PENGUIN

• The penguin update is an update to the google
  ranking algorithm first carried out in 2012.
• Google intended the update of web spam.

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GOOGLE PASSAGE INDEX

• Google passage indexing is an automated feature
  that pulls sections from pages into search engine
  results .
• It realised in 2019.

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ON PAGE SEO

• SITEMAP.XML
• 301 TO 302 REDIRECT
• CANONICAL TAG
• CONTENT OPTIMIZATION
• IMAGE ALT TAG
• LOADING SPEED OPTIMIZATION

• KEYWORD SEARCH
• TITLE
• META DESCRIPTION
• H1 TO H6 TAG
• URL OPTIMIZATION
• ROBOT.TXT

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KEYWORD RESEARCH

• What is keyword research?
• Answer Keyword research is the process of
  finding and analyzing search terms that people
  enter into search engines with the goals of using
  that data for specific purpose.

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TITLE
What is Title? Answer It is used to give the
title of website or webpage.
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META DESCRIPTION
What is Meta Description? Answer The meta
description provide the information of about the
website to user.
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H1 TO H6 TAG
What is H1 to H6 Tag? Answer H1 to H6 tag means
heading tag. H1 tag is used to for main heading
and H2 to H6 tag is used for sub heading.
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URL OPTIMIZATION
What is URL Optimization? Answer A URL( uniform
Resource locator) is used for address of the
website or web page.
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ROBOT.TXT
What is Robot.txt file? Answer The Robot.txt
file tells search engine crawler that dont crawl
certain pages and section of website. This mainly
used to avoid overloading you site.
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SITEMAP.XML
What is Sitemap.XML? Answer A sitemap is a file
where you provide information about the pages,
videos, and other files on your site, and the
relationship between them.
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301 TO 302 REDIRECT
What is 301 to 302 Redirect? Answer 301 redirect
indicate that your page is permanently moved. 302
redirect indicate that your page is temporary
moved.
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CANONICAL TAG
What is Canonical tag? Answer Canonical tag are
a powerful way to tell google and other search
engines which URLs you want them to index.
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CONTENT OPTIMIZATION
What is Content optimization? Answer Content
optimization is the process of making the right
content for the website so that it can reach the
largest possible target audience.
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IMAGE ALT TAG
What is Image Alt Tag? Answer Alt tag is used to
describe the image or what the image is
representing.
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LOADING SPEED OPTIMIZATION
What is loading speed optimization? Answer page
speed optimization means improving the loading
time of web pages.
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THANK YOU