Understanding Community Loyalty Program

1
Understanding
Community Loyalty Program

• Retyn Loyalty and Rewards Platform www.retyn.ai

2
What is the community loyalty program?

• Community loyalty programs is an add-on program
  that helps to reward customer communities that
  evolved in the existing loyalty programs.
• Every customer in these loyalty communities has
  shared similar lifestyle and interests.
• A community loyalty program helps deliver
  personalized experience to customer by connecting
  with their interest.

3
Exploring the Logic Underlying Community Loyalty
Program

4
Top Benefits of Community Loyalty Program

1. Upgrade The Existing Program
2. Customer Engagement
3. Personalized Experience
4. Brand Building
5. Brand Advocacy

5
Upgrade the existing program

• Add community loyalty programs to other loyalty
  programs such as earn and burn, tiered, perks
  programs, etc.

• It will help improve the performance and add new
  touchpoints for the existing loyalty program
  framework.

6
Customer Engagement

• Brings together like-minded customers of the
  business by forming a loyalty community for them.

• Which lets businesses improve customer engagement
  by connecting with their interests and
  preferences.

7
Personalized Experience

• As the number of members in the loyalty community
  is smaller, it will be easy to understand
  customers well.

• And create more personalized experiences for
  customers as per their preferences.

8
Brand Advocacy

• Engaging customers having specific interests in
  loyalty communities create a sense of
  belongingness among customers.

• It will help businesses to build a positive brand
  image and give a competitive advantage.

9
Brand Building

• The community loyalty program let customers share
  their experiences about the brand and its
  offerings.

• The sense of community and belongingness helps to
  transform the existing customers into brand
  advocates.

10
Conclusion

• A community loyalty program is a great tool for
  businesses to build great relationships with
  customers.
• It can be added to any other type of loyalty
  program to improve performance.
• Understanding customers well and delivering
  personalized experiences, community loyalty
  programs help business to retain their valuable
  customers.

11
Thank You
Read more on Community Loyalty Program https//www
.retyn.ai/program-types/loyalty-communities