In-app Advertising Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2023-28

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Global In-app Advertising Market Research and
Forecast Report 2023-2028




Author Elena Anderson, Marketing Manager
IMARC Group
Copyright IMARC Service Pvt Ltd. All Rights
Reserved
2019 IMARC All Rights Reserved
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About IMARC Group
Report Description
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Report Description and Highlights
Report Description
Global In-app Advertising Market Research
Report The latest report by IMARC, titled
In-app Advertising Market Global Industry
Trends, Share, Size, Growth, Opportunity and
Forecast 2023-2028 the global in-app advertising
market is expected to exhibit a CAGR of 20.2
during 2023-2028. In-app advertising is an
effective monetization strategy for mobile
publishers, wherein app developers get paid to
serve advertisements within their mobile apps.
This makes in-app advertising a vital marketing
channel for brands and agencies. In-app display
ads provide advertisers with a flexible way to
scale their campaign reach within the in-app
environment. Advertisers can also harness
geolocation data to ensure that they reach users
at the right time and in the right place.
Nowadays, in-app advertising has gained
popularity as its formats, including banners,
interstitials, video units and rich media ads,
provide users with a discovery experience
tailored to the unique context of the app and the
behaviors and interests of users. Request Free
Sample Report https//www.imarcgroup.com/in-app-a
dvertising-market/requestsample
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Report Description and Highlights
Report Description

Global In-app Advertising Market Trends The
increasing development of mobile applications and
the rising popularity of e-commerce websites are
the primary factors that have escalated the
demand for in-app advertising. In-app ads are
more dynamic, engaging, user-friendly and
appealing than traditionally displayed ads via
the Web. Besides this, the growing adoption of
smartphones to access social media also
contributes to the market. Unlike desktop or
laptop computers, mobile devices make the in-app
environment an ideal place for advertisers to
create effective and personal advertising
touchpoints. Furthermore, with sophisticated
data tracking and user targeting, the in-app
environment allows advertisers to reach consumers
with pinpoint accuracy and customize ads as per
their requirements. Moreover, mobile marketing
platforms and advertisers are entering into
partnerships to develop advanced in-app
technology to determine and design models to
target consumers and effectively measure and
optimize advertisement campaigns. Looking
forward, the market value is projected to reach a
strong growth during the forecast period
(2023-2028).
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Report Description and Highlights
Report Description
Market Summary Breakup by Advertising Type
Banner Ads Interstitial Ads
Rich Media Ads Video Ads
Others Breakup by Platform Android
iOS Others Breakup by Applicatio
n Messaging Entertainment
Gaming Online Shopping

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Report Description and Highlights
Report Description
Payment and Ticketing
Others Breakup by Region Nor
th America United States
Canada Asia Pacific
China Japan
India South Korea
Australia Indonesia
Others Europe
Germany France
United Kingdom Italy

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Report Description and Highlights
Report Description
Spain Russia
Others Latin America
Brazil Mexico
Others Middle East and A
frica

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Report Description and Highlights
Report Description

• Competitive Landscape with Key Players
• Amobee Inc. (Singapore Telecommunications
  Limited)
• Apple Inc. BYYD Inc. Chartboost Inc. Facebook Inc
  . Flurry Inc. (Verizon Media) Google AdMob (Google
  Inc.) InMobi (InMobi Pte Ltd.) MoPub Inc. (Twitte
  r) One by AOL (AOL) Tapjoy Inc. Tune Inc.
• View Full Report with TOC List of Figure
  https//www.imarcgroup.com/in-app-advertising-mark
  et

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Partial List of Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
A partial List of our Clients
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Partial List of Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
A partial List of our Clients
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Report Description and Highlights
Report Description

2019 IMARC All Rights Reserved This
Publication and all its contents unless
otherwise mentioned are copyrighted in the name
of International Market Analysis Research and
Consulting (IMARC). No part of this publication
may be reproduced, repackaged, redistributed or
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Market Analysis Research and Consulting
(IMARC). Disclaimer All contents and data of
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analysis and opinion have been based on
information and sources believed to be accurate
and reliable at the time of publishing.
International Market Analysis Research and
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